To sum up, there are the following points about how to deal with the media.

1. Treat journalists correctly and don't despise or be hostile to them. Journalists are neither friends nor enemies. Neither a student nor a subordinate, but a challenger. We should learn to communicate with reporters, enhance emotional exchanges and take the initiative to do work.

2. Respond positively to reporters' interview applications and don't ignore their demands. Respond quickly to media interview requirements and questions. On the one hand, give a positive response as much as possible, arrange interviews, understand the verification situation and give a reply. On the other hand, if you can't accept the interview or don't give a clear answer, you should also inform the media in time, which is also a response.

3. Respond to sensitive issues actively, and don't be provoked or led away. No matter in the press conference or in the interview, when a reporter asks some sensitive questions, don't be nervous or irritated. In fact, this is a good opportunity to explain our policy. When you answer, you can make a statement first. If it is not convenient to respond to specific questions, you can also explain our principles and policies on related issues by adopting the "bridge method".

4. Be honest and don't reply with "no comment". " No comment "is not regarded as friendly, but as hiding something behind it, prompting reporters to try their best to dig up clues and answers behind it."

5. Prepare your reply carefully, and don't make a hasty statement. To write the caliber, you should know the facts, master the policies and respond properly. Some calibers need to be concise, just show your position and attitude; Some caliber should introduce the story, the handling situation and the company's attitude, and the content needs to be specific and informative. Don't express "personal opinions" or "personal opinions".

6. Be honest and don't lie or fabricate content. The spokesman is a representative of integrity and shows the credibility of the government. "Honesty is the only and most important wealth of the spokesman.