Since the advent of WeChat, the marketing method of micro-marketing has not faded up to now, and WeChat official account has also become a necessary tool for an enterprise to promote. Most small and medium-sized enterprises have basically not promoted it after they have done WeChat official account, and the result is gone. How to promote it in WeChat official account, I give the following suggestions:

Promotion skills in WeChat official account: infrastructure

If you have time, This part of the enterprise just didn't think it over. What should WeChat official account do and how to do it?

WeChat official account's infrastructure account type selection, account positioning, content selection and push time.

The choice of account type determines the tone of WeChat official account. If you choose a subscription number, you need to spend a lot of time to do the content well. If it is a service number, you should try your best to focus on the service. In fact, the types of WeChat official account have been clearly distinguished for positioning.

positioning, besides account type, also has the functions of positioning, user positioning and content positioning; What do you want to do through WeChat official account, who are your users and fans, and what are their favorite contents, so that you can clearly know what the purpose is.

Some enterprises can't export content for a long time, so if you want to know the source of content, you can try these methods, such as manuscript washing, adaptation and handling.

Finally, the push time. Generally speaking, we still have to miss the push time during the peak period. When everyone can't send it, you can send it. In this way, the information aggregator will be pushed to users in a period of time, and users will be overwhelmed.

WeChat official account promotion skill 2: introducing fans

When promoting WeChat official account, the number of fans is the most concerned by everyone; In fact, the source of fans in WeChat official account is very single. If you want to attract fans through Internet promotion or delivery, the cost will be very high.

There are generally two kinds: offline import and online drainage.

At this time, there should be some offline resources or people to push.

Online drainage is also very simple. It can be done through the establishment of KOL, or through self-media drainage. Short video drainage is all possible. You should try this way one by one, because different industries have different drainage methods.

WeChat official account promotion skill 3: community operation

Community operation is a way of WeChat official account's later period. In order to make WeChat official account split and produce better promotion effect, it is necessary to cultivate seed users, and at this time it is necessary to have a community.

A good community needs a good leader. Of course, community operation is another issue, so I won't go into details here.

Summary:

A good WeChat official account should not only suck a lot of powder, but also be warm and tender, and constantly export value to fans, so as to have continuous stickiness.

finally, it's not easy to start a business. May you be healthy.