Many regions have adapted to local conditions and explored local special products to focus on business, such as "Lanzhou Beef Lamian Noodles" and "Jinhua Ham".
In recent years, the brand influence of landmark products in Huai 'an, Jiangsu Province has been increasing year by year, leading the national prefecture-level cities with 126 "landmarks". These "geographical indication trademarks" products with high gold content have become a "golden key" to make a beautiful city, strengthen enterprises and enrich the people.
Huai' an has held the city's trademark brand strategy work conference for many years, made special arrangements, formulated and promulgated the "three-year action plan for trademark brand strategy for 217-219", and included the development goal of geographical indications trademarks in the overall economic and social development plan and the key tasks of building a city with strong quality and a national innovative city. The municipal government and the counties and districts sign a letter of responsibility for development goals every year, and strive to promote the work of geographical indications and agricultural product trademarks from departmental behavior to government work. Take the lead in setting up financial subsidy funds in the province, and give 8-2, yuan for each registered trademark, and 1-1, yuan for each geographical indication trademark.
what is the trademark value of geographical indications? Huai' an has 126 pieces to help rural revitalization
The city has investigated and sorted out, registered and catalogued "famous, special, excellent and rare" agricultural and sideline products with the characteristics of origin, established incubators, implemented step-by-step cultivation, and jointly formulated management measures for the use of Huai' an rice and other landmarks to ensure quality. Geographical indication trademarks have gradually achieved a wide range of products, covering six categories, such as grain, aquatic products, vegetables, livestock and poultry, and related industries have also expanded from scattered bonsai to beautiful scenery.
In p>218, Xuyi lobster achieved online sales of 1 million yuan! In line with the development trend of "internet plus", Huai 'an exerts the leading role of big data, digital marketing and intelligent delivery in landmark cultivation, and strives to extend the baseline of "online and offline" registration, application and protection of geographical indications, so as to promote the win-win cooperation between landmark brands and the Internet. Twenty-seven industry associations and enterprises involved in agriculture related to geographical indications have been organized to engage in investment docking with China Huai 'an Pavilion and Suning.cn featuring Taobao, and the first conference on holding hands with Internet enterprises in Huai 'an was successfully held.
focus on historical heritage and promote the integration of landmarks and historical and cultural heritage. Huai 'an is a famous historical and cultural city in China, with mellow and long context. It has a unique cultural "gold mine" such as the capital of canals and the hometown of food. Dig deep into the distinctive cultural resources such as the Grand Canal culture, Journey to the West culture, red culture, Huaiyang cuisine culture and opera culture, and focus on developing regional public brands based on resources such as celebrities, famous scenes, famous books, famous towns and famous dishes, so as to further promote Huai 'an urban cultural brand.
If geographical indication trademarks can be created for the local area, it will be very beneficial to the promotion of local real estate, effectively protect the characteristic local culture and promote the development of local related industries.