He is an internet celebrity who makes jokes.

Recently, blogger Bai Bing, who gained nearly 1.9 million followers on Douyin in a week and nearly 5 million followers in a month, has attracted attention, discussion and even doubts from netizens.

He is a blogger who drives a 7-figure Lamborghini every day and appears in the streets of Shanghai in search of delicious food. A video of him eating raw chicken offal, sashimi and horse meat has received millions of likes. , and because this video has achieved a rapid increase in fans, let’s take a closer look at why Douyin Bai Bing’s account suddenly became popular?

1. Distinctive character creation

Through the introduction of Bai Bing’s tag in Douyin and the content in the video, we can see the character characteristics of the account, “Straight man, loves cars, "Special fan, super food lover, not picky about food" several tags are combined into a very distinctive character. In the video, he has no airs at all, and is paired with a Northeastern accent that netizens are very interested in. Full of comedy.

Recently, he has been active in short videos by eating and visiting restaurants. Even the expensive dishes are still funny. Such a funny and down-to-earth persona has made him quickly appear in short videos. Has nearly 10 million fans.

2. The content fully stimulates curiosity

In addition to successfully shaping the character to impress netizens, continuous output of content is the key to attracting fans. Looking back at his past videos, most of his videos focused on cars. Although sports cars, motorcycles, and showing off skills are what many netizens are interested in, the recent change in his account's rapid increase in fans lies in his recent focus on food.

Most of the themes in recent videos come from the interaction and co-production with the audience. I have shot a number of short videos with the theme of "accepting fans' challenge to check in and find novel restaurants". They are very popular and the number of likes is almost average. Over a million. The topic #Chiehoubing# has been played more than 180 million times.

3. Interact with fans to achieve retention

For short video fans, only by fully understanding fans’ preferences can we create popular content, thereby maintaining the vitality of fans. The same is true for the Douyin Baibing account, and "favoring fans" is also a major feature of its account.

Whether it is the previous sharing about cars or the recent food videos, they have maintained interaction with fans, especially the recent videos with the theme of "Accepting Fan Challenges" were produced based on the interaction of netizens. , which not only attracts new traffic but also enhances fan stickiness, allowing it to achieve rapid fan growth in a short period of time.

4. Monetization ability

After mastering the "traffic password", the next step may be how to monetize the traffic. So has this account been monetized? Judging from the current data, its account has opened a product showcase function, and some foods are also associated with group purchase products from related restaurants to promote and bring goods to offline restaurants. So we will continue to pay attention to how the subsequent liquidity will be.