heavy! Top 1 global food and beverage brands were released in 222, and three enterprises in China ranked in the top 1. Recently, Brand Finance, a British brand evaluation agency, released the "Top 1 list of global food and beverage brands in 222", and the top three in the list were Nestle, Yili and Leshi. In the top ten list, three companies from China are listed, namely Yili, Haitian and Mengniu. From the list of countries, the United States ranks first with 41 listed companies, and China ranks second with 111 companies.

Leshi potato chips are the brand of that country.

Leshi is American.

which country does Joy come from?

Leshi is an American potato chip brand, which was founded in 1932 and has been a product of PepsiCo since 1965. As a world-famous brand, since 1938, Leshi has spread its irresistible brand spirit of delicious and happy all over the world and entered the China market in 1993. Over the past 2 years, Joy has continuously created delicious legends with China characteristics.

Brand concept:

1. Variety of tastes makes you smile

Variety of fresh tastes and multi-level rich taste constantly stimulate consumers' taste buds and bring unprecedented delicious experience. The pleasure of taste makes consumers unconsciously raise their corners and smile happily.

Second, relaxed and cheerful brand personality makes you smile

From happiness-oriented marketing strategy, to brand spokespersons with sunny image, to all kinds of relaxed and cheerful brand advertisements, Joy always presents cheerful and cheerful brand personality.

Third, advocate a happy attitude towards life and make you smile

Happiness is an attitude towards life. In the mind of Leshi brand, the source of happiness is the irresistible delicious potato chips, which can bring consumers physical and mental pleasure. Small potato chips, although they can't change the world. However, the attitude of happy life advocated by Joy Life is of great significance.

Corporate culture:

First, products are based on the local

China has been a great country in food culture since ancient times. Keen taste research and development personnel put their eyes on the profound China cuisine, and based on their native land, they traveled all over China, exploring different food cultures in the southeast and northwest, and collecting delicious inspiration.

Second, adhere to the principle of innovation

Innovation is always the most vivid productive force, and it is the same for potato chips. Therefore, the taste innovation of Joy has been going on. Based on China people's taste preference, Leshi not only introduces many kinds of meat flavors to meet the diversified preferences of consumers.