Food courts have now become one of the necessary supporting facilities in many large-scale commercial projects. Due to the rich variety of food, casual dining formats and warm atmosphere in the food courts, they can not only satisfy the dining needs of many fashionable men and women, but also corporate white-collar workers. demand, and avoid the embarrassment of "difficult to agree with everyone" in the catering industry. The operation of food courts is divided into various business forms, and the most common is the form of cooperation and joint operation, because this form closely links the food court organizers and actual operators, both parties greatly reduce business risks, and are mutually beneficial. Each can draw on its own strengths and develop rapidly. Therefore, the popularity and development trend of food courts must be unstoppable.
The food court looks very simple on the surface. Different locations sell food with different characteristics. Consumers can choose according to their own preferences and then take the food to the dining area to eat. There are no waiters or orders. Dish program and so on. In fact, opening a food court is a very complex and tedious task. To open a qualified food court with room for development and potential, you must pay more attention to details and key points.
Among them, the removal of investment promotion work is the most important in early planning, because this work will directly affect the normal operations of the actual operator in the later period, which will affect the guest's feelings and turnover. Planning not only refers to the decoration inside and outside the venue, coal, water, electricity, energy, etc., but more importantly, the detailed planning of each stall. If you master and execute the early planning work, the later business operations will be very smooth, and you can focus on the work. In terms of promotional marketing to increase turnover and customer flow.
The basic opening process of a food court:
Site selection - investment planning, investment budget, license application, etc. - project decoration bidding, communication with shopping malls, etc. - investment - Communicate and plan in detail with each stall operator - on-site display planning and adjustment - planning and finalization of opening publicity activities - training - trial operation - opening
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