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Why do scalpers hire people to queue up at Internet celebrity pastry shops?

Recently, the "Internet celebrity" pastry shop "Master Bao" opened its first store in Shanghai after the Spring Festival. This Internet celebrity food brand from Beijing has been very popular among Shanghai residents as soon as it opened.

Now in front of Master Bao’s pastry shop on Tibet Middle Road in People’s Square, Shanghai, people waiting to buy pastries lined up for hundreds of meters, and the scene was quite spectacular.

Although merchants have tried their best to ensure supply through measures such as queuing and purchasing restrictions, customers who came to buy after hearing the news still queued up in front of the store, and scalpers hired people to queue up and queued up repeatedly. Reselling at a higher price.

The queue in front of the "Master Bao" store has reached the subway entrance. There is also a long queue behind the store. The reporter asked and learned that this is not all. In the People's Park, there are also There is a line waiting. Customers need to queue up in People's Park first, and then queue in batches at the back of the store where number plates will be issued, and finally queue up in front of the store.

Almost all the citizens interviewed said that they have not eaten "Master Bao" yet, but they just learned that this place is famous on social networks and heard that it tastes good, so they came to queue up when they had time.

The citizens at the front of the queue told reporters that they had been queuing since around 11 a.m. and had been waiting for nearly 7 hours.

It is reported that in order to ensure supply, each customer can only purchase 4 kilograms of pastries. Currently, there are only two types of cakes available: pork floss and seaweed and pork floss. The prices are 19 yuan/catty and 29 yuan/catty respectively. Other star products of "Master Bao", such as egg tarts, milk-flavored raisin cakes, etc., are not currently on sale in Shanghai.

Consumers’ enthusiasm has also driven scalpers’ business. During the on-site visit, he was constantly asked if he wanted to buy the cakes he just bought. For 4 kilograms of cakes originally priced at 100-120 yuan, they charged 220-280 yuan. “The queues took a long time, basically five or six hours. ”

One scalper said that he could queue up two or three times a day. Based on the price difference of about 100 yuan per trip, his daily income is also 200-300 yuan. The cakes bought by scalpers were soon bought by passers-by.

Because "Master Bao" is also cracking down on scalpers, they have been remembered by the store staff for their appearance and cannot buy, so they can only hire people to queue up.

However, some citizens who queued up told reporters that there were many scalpers in the queue, and the phenomenon of queue jumping was also very prominent. “The whole queue is quite chaotic,” said the citizen.