Zongqing Dragon Boat Festival Activity Design Plan (Selected 10 Articles)

In order to ensure the smooth progress of the event, you are usually required to formulate an activity plan in advance. The activity plan is actually aimed at the factors related to the activity. Written plan developed. How should an activity plan be formulated? Below are the design plans for the Zongqing Dragon Boat Festival activities that I have collected and compiled (selected 10 articles). They are for reference only. You are welcome to read them.

Zongzi Dragon Boat Festival Activity Design Plan 1

1. Promotional theme:

Taste a historical story and get a delicious rice dumpling.

2. Promotion purpose:

Increase store customer flow, expand corporate image, and increase sales at the same time.

3. Promotion time:

May x day - x month x day.

4. Promotional products:

The main products are finished rice dumplings, quick-frozen rice dumplings, mung bean cakes, cooked food, seafood, etc.

5. Promotional content:

(1) Price promotion: special prices for some finished rice dumplings, quick-frozen rice dumplings, mung bean cakes, cooked food, seafood, etc.

(2) Entertainment promotion:

(1) Zongzi making competition

Game rules - 3 people/group. There is a time limit of 5 minutes, the one with the most rice dumplings wins.

The winner will be rewarded with all the rice dumplings he or she has wrapped.

The remaining participants will each receive a rice dumpling.

Activity time - June x/x.

Activity location - in front of the frozen product area of ??the fresh food department.

Props requirements - table, speaker, materials for making zongzi (glutinous rice, beans, peanuts, meat, bamboo leaves).

Responsible person - fresh food department, cooperation with marketing planning department.

(3) Free tasting: Introducing suppliers for free tasting on site

Time: 6/x day-x day.

Specific responsibility - fresh food department (free of charge required).

(5) Store display and layout:

Inside the store:

(1) At the entrance of the store, there are eight to ten piles. The head of the dragon boat is arranged in front, and the eight to ten piles of heads are the body of the dragon boat.

Displayed products: mung bean cake, finished product brown, gift brown.

Time: June x——June x.

Responsible person: Fresh Food Department, Marketing Planning Department.

(2) Use rice dumplings or balloons to make an arch with the words "eat rice dumplings on May 5th" in front of the freezer.

Time: May x - June x.

Responsible person: Fresh Food Department, Marketing Planning Department.

(3) The end of the freezer will focus on displaying packaged rice dumplings, and the bulk freezer will display bulk rice dumplings by brand.

Time: Completed before May x.

Responsible person: Fresh Food Department, Purchasing Department.

(4) Post signs around the freezer

Time: May x - June x.

Responsible person. Fresh food department, marketing planning department.

Off-site:

(1) The store door is decorated with arches, and a couplet is written on the green bamboo background: Taste a historical story and a delicious rice dumpling, and write horizontally: Come to the world, Thinking of hometown.

(2) Set up a huge 2-meter by 4-meter banner next to the store door to write the origin of the Dragon Boat Festival. Zongqing Dragon Boat Festival Activity Design Plan 2

Activity theme:

Dragon Boat Festival Shopping Carnival xx gives gifts to show true love.

Event background:

The fifth day of the fifth lunar month is commonly known as the "Dragon Boat Festival". "Wu" and "Wu" are connected, and "Wu" is the yang number, so the Dragon Boat Festival is also known as Duanwu, Chongwu, Duanyang, Zhongtian, etc. It is a traditional festival of the Han people in my country. The essential activities on this day gradually evolved into: eating rice dumplings, racing dragon boats, hanging calamus and moxa leaves, smoking atractylodes and angelica, and drinking realgar wine. It is said that eating rice dumplings and racing dragon boats are to commemorate Qu Yuan, so after liberation, the Dragon Boat Festival was named "Poet's Day" to commemorate Qu Yuan. As for hanging calamus and mugwort leaves, smoking atractylodes and angelica, and drinking realgar wine, it is said to suppress evil spirits.

1. Store layout

1. Off-site layout

(1) Each marketing store will make a banner and hang it under the store sign of xx store.

(2) Use balloons to decorate the doorway, and you can choose hanging or arched hanging.

2. In-store layout

(1) The main purpose of the shopping mall is to layout the special area and arrange the products reasonably.

(2) For the key layout of the main channel, balloons can be used for suspension.

(3) In the special area, rice dumplings can be hung into shapes (such as Happy Dragon Boat Festival, etc.).

2. Product Promotion

1. Product display: During the promotion period, each store should place x piles of rice dumplings in the main aisle. Each store is required to use freezers during the promotion period to display various brands of rice dumplings in a large area. On the third, fourth and fifth days of May, each store should place x rice dumplings in the main aisle in addition to the freezers for sale.

On the day of the Dragon Boat Festival, without affecting the quality and sales of the rice dumplings, each store can pack rice dumplings weighing about Mark the price and hang it next to the shelves in each store or in a place where customers can easily see it, so as to stimulate customers' desire to buy and promote the festival sales of rice dumplings. The art and management staff of each store are required to use their skills to carry out creative displays and atmosphere arrangements.

2. Special sales: During the promotion period, rice dumplings and other festival-related products (such as rice wine, frozen food, beverages and other foods, transparent soap, body wash, insecticidal water, mosquito coils and other supplies) are available Special sales.

3. Product requirements:

(1) The number of relevant promotional product items should be no less than x (x fresh food items, x fresh food items).

(2) Commodity prices are generally lower than market prices.

(3) Choose products with lower prices for similar products.

(4) For all products related to the Dragon Boat Festival, please refer to the following for specific items (red fonts are key recommended products):

Food

Bulk rice dumplings. Packing rice dumplings. Packing glutinous rice. Bulk glutinous rice. Ham sausage. peanut. red beans. green beans. Sesame. Allspice. Sichuan peppercorn. White sugar. salt. red dates. cooking oil. sesame oil. Shrimp. Rice wine. wine. rice wine. Chicken Essence. Sticky rice. The wine is sweet. Beer. Wine red salted egg. Songhua eggs. Salted duck eggs. egg.

Fresh food

Pork belly. chicken. beef. Shrimp meat. Soy products. Soup. Nori. red dates. Candied dates. hummus. baking soda.

3. Group buying business

1. There are many customers giving gifts during the Dragon Boat Festival. Visiting local government departments and labor unions in advance and expressing their intentions can increase the sales of marketing stores. Performance.

2. In the early days of the Dragon Boat Festival, the xx department organized text message delivery to customers in various regions and wished a happy holiday in advance.

3. xx store will give customers a gift worth about x yuan to all children (under 18 years old) who have birthdays on Dragon Boat Festival and Children's Day. Zongqing Dragon Boat Festival Activity Design Plan 3

Activity time:

June x-day.

Activity content:

Any customer who purchases more than xx yuan in one-time shopping at any chain supermarket in XX during the promotion period from June x to x can present their computer receipt. Participate in the "Guess the Pretty Rice Dumplings" activity.

Activities:

Set up a promotion stand at the entrance of the shopping mall or next to the freezer to sell rice dumplings from manufacturers that do not have prices or are difficult to distinguish, allowing customers to compete for rice dumpling brands and prices. Guess. The price of the product confirmed by the purchasing department must be quite low, and it must be sold to customers at an unexpected price, so that customers can feel the real benefits and lay the foundation for Setsuko's next sales.

1. May Dragon Boat Festival, XX Rice Dumpling Competition

(1) Our company held it last year, and the customer response was very strong and the effect was good. Please ask the company leaders whether to implement it or not Decide.

(2) Operation steps: The purchasing department negotiates the rice dumpling materials - the materials are in place - event promotion - each store organizes competitions.

(3) Entry prizes: Get the rice dumplings you make. The more you make, the more you get.

February and May Dragon Boat Festival Zongzi Shooting Competition

(1) Activity time: June x-day.

(2) Activity content: During the promotion period from June x to Dragon Boat Festival Zongzi Shooting Competition" activity.

(3) Activity method:

Each person can get x darts with the computer receipt, and participate in the rice dumpling seed shooting activity at the designated location (there is a venue store at the entrance of the shopping mall) , if you hit the one marked as "bean paste", you will get a rice dumpling of that kind. If the one that hits is "meat rice dumpling", you will get one of that kind of rice dumpling.

(7) Prop requirements: balloons, baffles, darts.

(8) Person in charge - the store manager will arrange relevant personnel.

3. Related publicity

1. Two kinds of "Zongzi Hanging Flag" are hung in the store for publicity.

2. Our company’s DM newsletter promotion (see the attachment for the allocated quantity). The first and second issues of DM News have xx copies each, and the third issue of the single newsletter has an average of xx copies per store.

3. Off-site posters and on-site broadcast promotion.

4. Related support

1. Contact the purchasing department to discuss xx rice dumplings as gifts for customers.

2. The purchasing department contacted to discuss xx kilograms of rice dumpling materials and held a rice dumpling making competition.

3. The purchasing department contacted to discuss xx rice dumplings and held a rice dumpling shooting competition. Zongqing Dragon Boat Festival Activity Design Plan 4

The annual Chinese traditional festival Dragon Boat Festival is coming soon. In order to promote the national spirit and inherit the Chinese tradition, community members can also feel the joy of the festival and appreciate it through game interaction. For a better life, Longgang Town decided to hold the first community cultural festival series "My Festival-Dragon Boat Festival Zongzi Making Competition."

1. Theme:

"Welcome the Dragon Boat Festival, make rice dumplings, and promote the national spirit; celebrate the festival, taste delicious food, and inherit the Chinese tradition"

2. Overall arrangement

(1) Guidance unit:

(2) Sponsor:

(3) Organizer:

(4) Co-organizer Unit:

(5) Competition time: 2 pm on xx, xx, 20xx

(6) Competition location:

(7) Participants:

3. Competition content:

The competition is based on families. Each time, 9 pairs of families are divided into groups to compete. The time is 5 minutes. Each group of players is distributed 1 and 5. Jin glutinous rice, 10 pieces of meat filling. During the competition, the glutinous rice must be scooped out with a spoon and not grabbed with hands. Each rice dumpling must be wrapped with a piece of meat filling and must be tied with a red string and placed on the prescribed square board. The host invites three members of the audience to be selected as judges) and selects a winner based on the criteria of "quantity, speed, quality, and beauty". Finally, the families who advanced from each group (42 pairs of families participated, and 11 pairs of families were finally promoted) had the final PK. After the event, all participating rice dumplings will be given to participating families as holiday gifts.

First place: 1 person with a gift worth 1,000 yuan Second place: 1 person with a gift worth 500 yuan

Third place: 1 person with a gift worth 300 yuan Excellence Award: 8 people worth a gift 198 yuan gift rice dumpling love Dragon Boat Festival activity design plan 5

1. Activity theme

Zong leaves are fragrant, make your own rice dumplings, celebrate the Dragon Boat Festival, and send blessings to each other

< p> 2. Purpose of the activity

1. By making rice dumplings by hand, all employees can more truly feel the connotation of traditional Chinese festivals and learn more about the specific craftsmanship, such as the method of making rice dumplings and the fillings. The combination of materials, etc., further exercises the hands-on and learning abilities of all employees in a relaxed way.

2. As the Dragon Boat Festival approaches, let all employees celebrate the festival together to enhance close contact and mutual communication among everyone, and also send holiday greetings to each other. Spend a traditional festival in another place in the warmth of the collective.

3. Event Time

Thursday afternoon, June 9, 20xx

4. Event Location

Company Canteen

5. Activity process

1. Purchase materials: peanuts, raisins, red beans, red dates, candied dates, pickles, sugar, soy sauce, glutinous rice; meat; (detailed purchase content is the responsibility of Mr. Tao); rice dumplings Leaves (purchased by the canteen)

2. Utensil preparation:

1. Containers and spoons (both provided by the canteen); cotton thread: cut into several strips, each about 20cm; scissors, etc. (purchased by the canteen).

2. Processing materials:

Glutinous rice: Soak in warm water for a certain period of time and drain the water.

Zongzi leaves: Boil the zongzi leaves in water. After the water boils for 10 minutes, take them out, wash them in cold water, cut off the excess at both ends, and drain.

Zongzi stuffing: It is made up of various purchased ingredients, among which the semi-fat and lean meat is marinated first and set aside.

3. Making rice dumplings

(1) Gathering: All employees gather in the canteen (14:00 on June 23).

(2) Start making: In view of the fact that the employees may or may not be familiar with making zongzi, we consulted relevant personnel and summarized the method of making zongzi as follows:

Take two sheets (both are reverse sides) ) Overlap the rice dumpling leaves end to end in the opposite direction (not completely), put in a small bowl (gram) of rice, use your index finger to lightly make a line in the middle of the rice, add 1 or 2 spoons of your favorite rice dumpling filling ingredients, and then fill it Some rice to cover.

With your right hand, first fold the outer end of the rice dumpling leaves inward and back, wrap one end and then use the same technique to complete the other end. When tying the rice dumplings, tie them once in the middle and then tie them one by one from one end to the other. To prevent deformation, the rope should not be too tight (explosion due to boiling) or too loose (water intrusion), just pull it gently without moving.

After learning about how to make zongzi, everyone can make zongzi by themselves. During the process, they can learn the relevant details from each other so that everyone can complete it better.

(3) End of production:

The person in charge will place the rice dumplings wrapped by everyone together, then sort out the remaining materials, wash the unused containers and return them to the canteen personnel.

1. Cook and distribute rice dumplings. After cooking rice dumplings in the canteen, distribute them to colleagues and send holiday greetings.

6. Precautions

1. All employees should arrive at the designated location on time and should understand the relevant methods of making rice dumplings in advance.

2. Do not place utensils or materials randomly so that the scene is messy.

3. Pay attention to personal and food hygiene, and do not make a mess.

Zongqing Dragon Boat Festival Activity Design Plan 6

Activity time:

June 10th-June 12th Organizer: Co-organizer: Community, community (venue merchants) advertising company activities Purpose:

1. Hope to enhance the reputation of Changzhou through this event

2. Create a harmonious society and organize civilized activities to provide Changzhou citizens with a relaxed and pleasant purchasing environment, so as to Face to face with citizens to win better word-of-mouth marketing.

3. Welcome the Dragon Boat Festival and interact with neighbors.

Activity target:

Surrounding residents and passing citizens Activity format: Zongzi making competition, outdoor theatrical performance, car show Activity process: 7:30-8:30 Arrival layout 14:30 -17:30 Zongzi-making competition 18:00-20:30 Song and dance performance (with interactive sessions interspersed)

Event flow:

1. Program performance (Latin)

2. Program performance (song)

3. Interactive program and gift giving

4. Program performance (dance)

5. Program performance (Song)

6. Interactive program 7. At the end of the interactive session of the program (song), small gifts are given out to wrap rice dumplings. The process of the competition:

Competitor 1***: 42 people 1. There are 6 people in a group, divided into 7 groups. 2. Each group organizes materials for 1 minute before the competition. The competition will see how long it takes for the players to make 5 rice dumplings.

14:30-14:40 Host introduction 14:40-15:00 First group 15:00-15:20 Second group 15:20-15:40 Third group 15:40 -16:00 The fourth group 16:00-16:20 The fifth group 16:20-16:40 The sixth group 16:40-17:00 The seventh group 3. After each group, the speed and beauty will be evaluated. . After all competitions are over, the speed winner of a single group will be judged: 7 people. Beautiful winner: 7 people. The fastest rice dumpling hand: 1 person. The most beautiful rice dumpling hand: 1 person. Competition rules:

1. Players Must be under 70 years old and in good health.

2. There is 1 minute of preparation time before wrapping. The host can start wrapping only when the host calls start.

3. Zongzi with missing fillings are not counted.

4. There are 3 judges who will rate the aesthetics on a 10-point scale. The average score of the 3 scores of all contestants will be the final aesthetic competition result.

5. Within 10 minutes after the competition ends, the host will announce the winners of each contestant, and the leader will award the awards on the spot.

6. All the rice dumplings made by the contestants can be taken home. Zongqing Dragon Boat Festival Activity Design Plan 7

1. Activity Background

1. At present, the venue outside the project facade has been completed.

2. By inviting old owners and potential customers to the sales department to participate in the Dragon Boat Festival rice dumplings delivery event, convey real estate information to customers and increase project popularity.

3. In the early stage of the project, we have the resources of old owners to maintain the relationship with them to promote later sales.

2. Purpose of the activity

1. Maintain relationships with old owners and provide opportunities for sales staff to communicate with owners.

2. Word-of-mouth communication, spread the word-of-mouth of the project through old owners.

3. Event time

June 1st to June 9th, 20xx (telephone invitations will start on May 28th, and text messages will be notified)

4. Activity theme and location

1. Theme: Haining Life·Taste the "Zongzi"

2. Location: Sales Department

5. Objects of the activity (invitation Customers)

Owners of Yuxian Xinyuan and Haining Xincheng, and important potential customers

1. Call or text messages to invite old customers and potential customers to come to the sales department to participate in the Dragon Boat Festival rice dumplings delivery event .

2. Customers who visit during the rice dumpling collection period can receive a rice dumpling.

3. The real estate consultant shall do a good job in publicity projects and registration work.

6. Activity content

During the event, go to the sales center to register and receive a vacuum-packed Jiaxing rice dumpling. Time to receive the rice dumplings: once at 10:00 in the morning (one time lasts for 1 hour) in the afternoon Once at 3:00 (one time lasts for 1 hour)

The event time is from June 1st to June 9th. The lottery activities are concentrated on Children's Day and Dragon Boat Festival, and limited draws are drawn every day.

(On May 28th, text messages and phone calls informed me that there will be a big lottery during the Dragon Boat Festival)

Big roulette and hundreds of "rice dumplings" lottery: Throw darts, shoot "rice dumplings" to win prizes. Lucky draw gifts: first prize Exquisite bamboo mats (worth 180 yuan, 10 pieces) 1 second and third prize electric fan (worth 40 yuan, 10 pieces) Zongqing Dragon Boat Festival activity design plan 8

In order to effectively utilize the traditional Dragon Boat Festival festival This opportunity is to promote the excellent culture of the Chinese nation and at the same time create a good atmosphere in advance to celebrate the xx anniversary of the founding of New China. According to the unified deployment of the district civilization office and the street, and based on the actual situation of the community, the Dragon Boat Festival activity plan is specially formulated as follows:

< p> 1. Guiding ideology

Make use of the traditional festival of the Dragon Boat Festival to deeply explore the profound cultural connotation of the Dragon Boat Festival, carry out extensive publicity activities on folk customs, sports and fitness, patriotism, green environmental protection and science popularization, and guide People, especially young people in the community, can further understand traditional festivals, recognize traditional festivals, love traditional festivals, live traditional festivals well, fully mobilize community unit employees and residents, and devote themselves to the creation of a city that satisfies the people with greater enthusiasm.

2. Activity format

1. The theme activity of “Zongzi Spreading Love”. Under the leadership of the community party branch, with community volunteers as the main body of the activity, they personally sent holiday blessings and greetings to the lonely elderly people, people living on minimum living allowances, disabled people and veteran party members in the community, and brought the rice dumplings and rice dumplings they bought. Preserved eggs and salted eggs, celebrate a happy Dragon Boat Festival in advance with them.

2. Festival folk custom promotion activities. The community will publicize the origin of the Dragon Boat Festival through citizen schools, "symposiums", bulletin boards and other forms, and let people experience the festival customs and feel the charm of traditional culture through activities such as making rice dumplings.

3. “Classic Reading” themed activity. With the community party branch and the community related working committee as the center, party members and community youths were organized to carry out activities to recite Qu Yuan's poems and poems, so as to promote the patriotic spirit and praise the beautiful Star City. The community will use recitation of ancient and modern classics as the main form of expression to set off an upsurge in remembering Qu Yuan's patriotism and praising a harmonious and prosperous age.

3. Activity requirements

1. Pay high attention to it. The community will formulate practical "Our Festival Dragon Boat Festival" activity plans based on actual conditions, and strive to create a harmonious and peaceful festival atmosphere.

2. Information reporting. The community will report the relevant activity information of the "Our Festival Dragon Boat Festival" themed cultural activities to the streets as soon as possible to ensure that the publicity is in place.

3. Innovative forms. The community will carry out extensive publicity, give full play to the main role and initiative of the masses, mobilize the masses, participate in various forms of activities, and make the masses the protagonists of festival activities. Zongqing Dragon Boat Festival Activity Design Plan 9

The Dragon Boat Festival and Father’s Day are both here. In order to enhance community cohesion, carry forward the traditional virtues of the Chinese nation of filial piety, love for relatives, and mutual assistance to neighbors, and build a building for residents to enhance understanding, family gratitude, and As a platform for neighborhood exchanges, Baishan Community in Yanghu Town joins hands with Baixin Pharmacy to hold the "Baixin Cup" Dragon Boat Festival Zongzi Making Competition. The activity plan is as follows:

Activity time:

20XX XX month XX 8:30 am

Activity location:

Jiangnan Xincheng North District Square

In front of Baixin Pharmacy

< p>Number of participants: The number of applicants is 50 families, and the registration deadline is full

Activity content:

1. Grouping time limit is 5 minutes, the one with the largest number of designated sizes wins; the rice dumplings wrapped will be given away To the families of the contestants;

2. Arrange for a special person to complete part of the donation and give it to the families of the elderly.

Project settings:

There will be one first prize, two second prizes and three third prizes for each of the rice dumpling and dumpling making competitions. The remaining contestants will also receive green ornamental bonsai. A basin.

Registration location:

Registration is available at XXX community XXX service center and XXX pharmacy branches

Event promotion:

Invite all Media reports

Organizer:

XXX Community Women’s Home

Friendly support:

XXX Pharmacy

Registration phone number:

XXXXXXXXXXXXXX

Contact person:

XXX Zongqing Dragon Boat Festival Activity Design Plan 10

In order to allow auditors In order to feel the connotation of traditional Chinese festivals, learn more about traditional life crafts, enhance communication and exchanges among auditors, and create a cultural atmosphere of civilization, harmony, unity and progress, the bureau's labor union decided to hold a rice dumpling-making competition before the Dragon Boat Festival. The specific arrangements are as follows:

1. Event time

June 19, 20xx at 4:00 pm.

2. Activity location

The restaurant on the first floor of the canteen of the Bureau Training Center.

3. Activity plan

1. The canteen is responsible for preparing the raw materials and utensils required for making rice dumplings, including rice dumpling leaves, rice, red dates, thin white thread, scissors, etc.

2. The activity *** is divided into 8 groups, with three people in each group. Groups will be organized in order according to the entry time of the people, until the quota is full.

3. Comrades serving as referees will not participate in the competition.

4. After the competition, the referee team will summarize the competition situation and select one first prize, with three summer quilts as prizes; two second prizes, with three high-end aprons each; There are five prizes, and the prizes are three pairs of health magnetic therapy slippers.

5. After the competition, all participants participated in the fragrant rice dumpling tasting activity.