Yuhuapu, who was born in 1990, is originally from Mengyin County, Linyi, Shandong Province and is currently the chairman of Chongqing Yuhuapu Catering Management Co., Ltd. In 2008, Yu Huapu was admitted to Chongqing Electronic Engineering Vocational College. He was quite business-minded and used a few hundred yuan from his brother to start a wholesale sales business of school supplies at the school.

In March 2011, when Yu Huapu was still a junior student at Chongqing Electronic Engineering Vocational College, he made his first pot of gold by selling school supplies on campus. So he found Xu Shaobo, who was responsible for promoting "Taiwanese hand cakes", and opened his first store in Chenjiaqiao, Shapingba. Unexpectedly, six months later, the hand cake shop closed due to lack of popularity and lost more than 40,000 yuan.

In October 2012, he accidentally discovered a new business opportunity - a live version of "Escape Room" that had been popular in first-tier cities such as Beijing, Shanghai, and Tianjin. He and his friend Long Kun teamed up to introduce the game to Chongqing and named it "Famous Detective". After Chongqing Commercial Daily exclusively reported the incident on January 7 this year, the "Escape Room" game quickly became popular in the city.

"After a while, the number of people coming to play 'Escape Room' gradually decreased, and I began to worry about the future development." Yuhuapu told reporters yesterday that he found that the "Escape Room" game does not have much technology content, the market consumer group is also very small, and your own store lacks core competitiveness, so anyone can copy it. Half a year later, Yu Huapu and Long Kun chose to retreat bravely.

The third time to start a business

Become the "King of Hand Cake"

Although the hand Cake business failed, Yu Huapu did not give up. In June this year, with the tens of thousands of yuan he earned, he once again found Xu Shaobo to open a joint store. Xu Shaobo focuses on technological improvement, while Yu Huapu is responsible for store opening and marketing. This time he was more thoughtful. In addition to learning the lessons from opening a hand-bread shop for the first time in selecting a location, he also paid more attention to "gathering popularity". This time, he chose the store location in the core of Xi Street in the university town. The hard work paid off, and once the hand-made cake shop opened, it sold more than 500 pieces every day, with a turnover of more than 4,000 yuan. In order to maintain a good taste, they have always insisted on hand-making the pastry dough in their self-built processing plant. It is said that 70% of the approximately 150,000 people in the eight colleges and universities in the university town have eaten their hand cakes.

"Since the business is good, why don't we think of ways to expand the scale of the business?" Yu Huapu finally convinced Xu Shaobo, who was worried that "the business would not work well if the scale is too large," and the two began to join forces to build a hand cake chain store. The success of Yuhuapu caused a sensation in the domestic media. As a result, he appeared on the evening news of CCTV Comprehensive Channel, stood on the stage of Jiangsu Satellite TV's "One Stop to the End", and was hailed as the "King of Hand Pancakes". Media across the country paid attention to him. Yu Huapu, who is famous, thought of franchising this time and went to the industrial and commercial department to register a trademark for his hand cakes and named it "Maishishang".

Then the two of them "braised" and rented a storefront at the entrance of the snack street on Beichengtian Street. Today, the store's monthly sales have reached 250,000 yuan. Soon, two other directly-operated stores were opened in Nanping Pedestrian Street and Sanxia Plaza.

The directly-operated store sells an average of 1,000 cakes per home every day

With so many people surrounding the store entrance, why are there still customers joining? "These five or six customers are living signs. Customers may not know us, but looking at our popularity, they will be attracted to try new things." Yu Huapu said that the secret of the snack bar is to maintain high popularity. The more people in line, the more business. The better.

“In the past, we pursued speed. When there were many people, we would serve 6 cakes at a time.” Yuhuapu said that when he opened his first store in 2011, this quick method did not win the favor of customers. He specially went to Chengdu snack streets to inspect and found that the owners of similar snack bars always work slowly and carefully. Even if there is a long queue outside the store, don’t panic. There is an endless stream of customers coming, waiting for their delicious food.

Yu Huapu returned to Chongqing and began to ask the chef to only make two cakes at a time, and sometimes even one cake. This marketing method has received a good response. The cakes maintain the best taste, and more customers line up. An average of 1,000 cakes are sold every day.

Not only that, his franchise stores have also expanded across the country. In Hubei, in addition to the Wuhan franchise store that will open on September 8, Yuhuapu has also developed county and city-level markets, and the franchise store in Xiaogan is being renovated. "The project I started is called Taiwanese hand cakes, which is a general term for a delicacy originating from Taiwan, just like your hot dry noodles in Wuhan. Our hand cakes are different from traditional pancakes. This cake is stacked in thousands of layers. The noodles are thin and silky, the outer layer is light golden yellow, and the inner layer is soft and white. "Yu Huapu said that this is a small-scale project. Currently, his store in Chongqing is about 4-10 square meters, and the rental price is 3,000-5,000 yuan. The staff adopts a 2+2 configuration: two front-end service cashiers and two back-end production masters. After deducting raw materials, rent, water, electricity, coal and labor costs, the net profit for a month is at least about 8,000 yuan.

The franchise store has made profits in 4 months

Yuhuapu’s Guanyinqiao Beicheng Tianjie store was opened in May 2013. Although it cost 13,000 yuan in rent, it became A living sign in the store. The Beicheng Tianjie store can now sell 20,000 cakes per month. With such popularity, Boss Yu welcomed three new franchisees at the beginning of the month.

Yuhuapu said that judging from the situation of five franchisees, they can basically make a profit in four months. The rental price is due to Yuhuapu’s careful operation and management, and also due to his previous Accumulated entrepreneurial experience. Before this, he had also cooperated with his classmates to invest in the opening of a physical store for the "Detective Escape Room" game, and achieved success that was the envy of his classmates.

Liu Lin, manager of the investment promotion department of "Mai Shi Shang" hand cakes, told reporters that the monthly dough turnover of Yuhuapu hand cakes is now more than 500,000 yuan, and the turnover of four directly-operated stores It’s also over 500,000 yuan.

In addition, more than 300,000 yuan in brand management fees are paid every month

Yuhuapu plans to open the hand cake market nationwide within 3-5 years and establish its own brand, now in Sichuan, Wuhan, Guangdong , Shanghai and other cities have successively opened franchise stores