As a traditional folk commodity, Thirteen Incense is far less famous in Wang Shouyi at the early stage of market opening than in fool melon seeds at that time. However, he stuck to the right path and achieved glory. Only Laoganma can compare with him, and it can be called "double hero" folk head condiment. They all have traditional national character. They don't borrow money, go public or advertise. In other words, don't give the opportunity to be controlled by capital, and keep yourself intact.
However, regarding the name of "Thirteen Fragrances in Wang Shouyi", all the data are vague and there is no consensus. Because this name was not found among Wang Shouyi's ancestors, it was acquired by Wang Shouyi accidentally while wandering the rivers and lakes. The old man was silent and didn't talk much when he was alive. He didn't tell anyone about it, so he took the story with him. Many years later, his heir met his famous client, was asked at the dinner table, and suddenly realized on the spot. What this article wants to share is the origin of the name "Thirteen Fragrances of Wang Shouyi" and how the name resounded in China came from. It sounds like an anecdote, but it did happen. At the beginning, his client was my colleague who worked in the bank for 40 years, and Wang Shouyi got inspiration from it, so there were "Thirteen Fragrances of Wang Shouyi" in the world.
In Xinyang and Zhumadian, north of Huaihe River in Henan Province, there is a custom of going to the market in rural areas. I can eat endless food and vegetables, handicrafts and daily necessities at home, sell a few dollars in the market and buy some things that are lacking at home. This is how generations have lived. Even in 10, when the market was strictly managed, grain, cotton, meat and all planned supplies were not allowed to be traded in the market, vegetables and handmade household goods were not banned, and the morning market was still very lively every day. This morning market is called "Dew Collection". Before dawn, the villagers nearby came with food. It was high in the morning, the dew was dry, and the party was over, so they went home to work.
I went through that period and sold the fish I caught. That is, the flashlight for night fishing has no battery, and I need to buy it urgently. I have 5 1 pair of hair and no money in my pocket, so I take the fish caught early to the market for sale. A sister-in-law bought it for twenty cents out of sympathy, saying that you 10-year-old children should not learn from these five-legged monkeys. Five monkeys mean guangshan dialect and crooked ways.
Rural fairs count the excitement of the New Year. After the new year, it is no longer dew picking, and there is no time limit from morning till night. Ten miles and eight townships are coming together to exchange needed goods. The sellers shouted one after another, and the buyers bargained loudly. During this period, the market is particularly active and attractive to sellers from other places. Among them, Wang Shouyi is among the braised pork and spices.
Wang Shouyi's ancestral home is Kaifeng, and his hometown is Tongxu County. Kaifeng used to be the capital of the Northern Song Dynasty, with rich culture, especially in food. For example, in Shaanxi, a bowl of minced meat noodles seems simple, but it contains thousands of years of court culture in Han and Tang Dynasties. The same is true of people in this area of Henan. Through some simple eating customs, we can feel the luxury of the primitive palace.
There were many scattered folk foods in Kaifeng Palace in the Northern Song Dynasty, including almond tea in Kaifeng night market and hot soup in Xiaoyao town. There is also a condiment commonly used in the north and south of China, called "Five Spices", a prescription for cooking meat spices, which was also scattered from the imperial palace in the Northern Song Dynasty. Five kinds of spices were mixed into one dose, which was used in Cooking Meat and stereotyped writing in Song Dynasty. In fact, cook the meat added spices, which existed in the pre-Qin period. The ancients discovered the natural law of "medicine and food are of the same origin", and with the research and practice of medicinal diet, it developed to the extreme in the Song Dynasty. There are 65,438+060 prescriptions of medicinal diet in Taiping Shenghui Fangzhimen. Spread to the people, there is a simple and practical "five spices" in medicinal diet, which is spread as a seasoning in dishes.
Five spices formula, generally five spices, namely star anise, pepper, cinnamon, clove and fennel, are put together, and the cooked meat tastes like a royal chef. This kind of meat is delicious and you can never get tired of it.
In the north of the Yellow River in Henan Province, five kinds of spices are widely used in cooking, and different areas have different usages. It is mainly bounded by the Huaihe River, and the main area for cooking meat is south of the Huaihe River, which is called "braised pork" locally. Seal the spices in a small cloth bag and cook them with the meat. In the perfume formula, there are fragrance enhancement, coloring, deodorization and antisepsis. The cooked meat has good color, fragrance and can be preserved for several days. So it developed later. According to the needs of taste, more spices are added, including dozens and generally dozens. However, no matter how it is added, it is based on five spices, so the industry has the saying of "monarch and minister" for braised pork seasoning, with five spices as the monarch and others as the minister.
Huaibei takes seasoning as its main purpose and is mainly added with cooking and stuffing, so it cannot be used alone. This usage should have been invented by Wang Shouyi's ancestors, at least he promoted it. From the explanation of dietary customs, the Huaihe River is the dividing line between north and south, and rice is eaten in rice-producing areas in the south; Northern wheat producing areas, eat noodles. There is a very obvious difference between the food in these two areas. There are many kinds of dishes in rice producing areas, but they are relatively simple in wheat producing areas. So far, noodles and steamed bread can be eaten for free, and vegetables are not needed.
This eating habit is only used to illustrate a problem. People south of Huaihe River eat more braised pork, and the days are tight. They must cook braised pork on holidays, including braised chicken and braised duck. North of Huaihe River, we don't pay attention to braised pork, but there are inevitably five spices. Only when the dishes are spiced can we feel that it is China New Year. Therefore, when the five spices of cooking seasoning are ground into powder, it is very convenient to use. Later, spiced powder also spread to the south of Huaihe River, and the dosage was not very common. The steamed stuffed bun wrapped earlier will be used, but the average family will not use it.
What goods were sold in Wang Jiaxing Longtang in Song Dynasty? It is inferred that it should be today's dry seasoning and spiced food should be household goods. Otherwise, Wang Shouyi 1959 wouldn't sell this when it went out of the Jianghu. Why is there such an assumption? Because Wang Shouyi sells not five spices, but an upgraded formula: five spices and eight flavors.
Yes, Wang Shouyi's selling in the market is "five spices ~ ~ ~ eight flavors!"
There are many opinions about the formula of thirteen spices in Wang Shouyi, including thirteen spices, eighteen spices and dozens of spices. I tell you, there are thirteen kinds of "five flavors and eight flavors", and their formulas were decided by Wang Jiazu, not invented by Wang Shouyi. That is to say, from Wang Shouyi's re-emergence to his registration in 1984, what Wang Shouyi sold was not called Thirteen Fragrances, but his market name: "Five Fragrances ~ ~ Eight Flavors".
Wang Shouyi was born in 1932, and he was 52 years old in 1984. He still sells in several markets in Zhumadian, Henan. His scene portrait, sitting on a pony, with a cast iron grinding pot grinding Chinese herbal medicines in front of him, rolling back and forth on the grinding plate with his feet, welcoming the spices in the grinding pot with his hands, and shouting one after another: "Five flavors of spices ~ ~ ~ eight flavors!"
In the market of Minggang Town, Wang Shouyi met a young man, who was neither tall nor thin, with a calm personality and generous manners. His surname is Huang and he works as a loan officer in a bank. At that time, banks began to divide, with only three banks: People's Bank, Agricultural Bank and Industrial and Commercial Bank of China. Mr. Huang was in ICBC at that time, with my colleague, and one of his colleagues had not been popular for decades.
Mr. Huang has obvious professional personality and is good at discovering market opportunities, which are constantly displayed and confirmed. 10 years later, 1997, we are still on the same line. He is in charge of external business and I am in charge of internal management. In those few years, this feature of his was brought to the extreme and he became a famous billionaire maker in the circle. At that time, the famous "Three Musketeers" in the capital market stood out from him.
Mr Huang was surprised to see Wang Shouyi selling goods in the market. This is the first time he has seen spiced powder, which is not the traditional cooking of Xinyang. He used onions and ginger cook the meat. When they talked, Mr. Huang liked to get to the bottom of it, and soon learned about it and thought it would have a big market. Later, after several contacts, they became friends and gave Wang Shouyi two ideas: one was that grinding was too laborious and inefficient, so it was better to buy a mill. At that time, there was already a "gust of wind" shredder on the market, which could be processed in large quantities to make the business bigger; The second is to change the product name and say that you have five flavors and eight flavors. Isn't that thirteen incense? Just call it "Thirteen Fragrances".
In this way, thirteen incense was born. Completely following Huang's advice, he bought a machine, built a factory and registered a company after he went back.
This is the origin of the name "Thirteen Fragrances of Wang Shouyi". The title winner is still here, and now he is a visiting professor at Wuhan University.