Change shopping consumption, dining consumption, and reduce ticket prices.

1. Relying on time-honored brands, highlighting regional cultural characteristics, launching a batch of special tourism products, utilizing cultural elements to increase shopping consumption.

2. Explore our province’s traditional cuisine and local specialty catering, promote Henan cuisine culture, build a number of food districts, and increase the proportion of catering consumption.

3. Enrich the supply of tourism products in scenic spots, continuously optimize tourism services, and strive to reverse the situation where ticket revenue from tourist attractions in the province accounts for a high proportion of total tourism revenue, reduce ticket revenue, and increase the flow of people.