Article by Wang Chunling of the Professional Catering Network "The best time to plant a tree was ten years ago, followed by now." Just now, the leading brand in the fried skewers world "Xijie Fried Skewers" announced that it has received 75 million from Jiayu Capital founded by Wei Zhe

Yuan A+ round of financing, Mingyue Capital served as financial advisor.

When the epidemic is raging, capital is cold, and leading catering companies are experiencing "middle-aged difficulties"... When catering companies are collectively trapped in a "siege", this round of financing from Xijie Zhachuan will undoubtedly give the entire industry a shot in the arm and inspire people.

It is worth mentioning that this round of financing comes only 150 days after the last financing!

Such a supercar pace makes people more curious about the underlying logic of this company.

Capital, why invest in Xijie Fried Skewers at this special time?

After receiving the financing, what improvements will Sister Xi make?

(Xijie founder Wang Kuankuan) After receiving two rounds of financing within 150 days, Xijie fried skewers once again staged the "supercar" myth!

“In the past, investors liked to invest in catering companies that needed money, but now investors prefer to invest in catering companies that are not short of money themselves.”

In fact, within 150 days, Xijie Fried Skewers has already obtained two rounds of financing. Among them, the A round of financing received the highest single financing amount of 295 million yuan in the snack industry last year. Capital investment in this company has only been established for 3 years.

The brand, which has 1,876 stores, is full of strong interest.

In the past two years, all kinds of capital have flocked to Xijie. There are no less than a hundred capital companies in Wang Kuancuan’s circle of friends. As for why he married Jiayu Capital, his answer is: “First of all, it is people’s recognition. For Wei Zhe

I agree with the teacher’s management philosophy and business philosophy very much. He has given me a lot of ideological enlightenment. Before we met, I had already studied his courses on various platforms (Photo of Wang Kuankuan and Wei Zhe) Teacher Wei Zhe is not a pure teacher.

An investor, he has very rich practical experience. He once served as the deputy general manager of the Asset Management Headquarters of Wanguo Securities and the president of Alibaba Group. He has a very strong understanding of the industry and new retail, which is very needed for Xijie Fried Skewers.

Secondly, Jiayu Capital has a remarkable record and understands the consumer goods industry very well. It has invested in companies such as Small International, Bubble Mart, and Anker Innovation. In 2020 alone, it received 7 IPOs, 5 of which were industry firsts.

. In the field of large catering, we invested in Guoquan Shihui and Hushang Auntie, helping Guoquan Shihui complete the expansion of 8,000 stores, and Shanghai Auntie completed the expansion of nearly 7,000 stores, achieving significant growth, which is what we need at this stage.

." When the epidemic is raging and the industry is in a downturn, why does Jiayu Capital bet on Xijie Fried Skewers?

The reason for the investment given by Jiayu Capital is: "We are optimistic about the snack and drink track. Fried skewers are addictive. We can use the gross profit of catering to do retail business. It is also a full supply chain business. We believe that Xijie has the ability to serve thousands of stores."

Gene." After this round of financing, Xijie will increase its investment in three aspects: 1. Build its own factory: invest in production lines and build factories in batches, mainly to solve problems such as product stability and cost reduction.

2. Increase logistics investment: It is expected that 6 more warehouses will be added this year (Hunan, Guangxi, Chongqing, Yunnan, Guangdong, Henan) to improve the fulfillment efficiency, product stability and cost reduction of local stores.

3. Increase digitalization: At the membership level, enable users to be online, establish a community that stores can reach, and create a relationship between stores and customers; at the management level, use digitalization for supervision management, supply chain management, and store management.

Reduce costs and increase efficiency.

Fried skewers, "getting a head start" on the eve of the snack track's explosion!

Who would have thought that spring would also be ushering in the pyrotechnic fried skewers.

Nowadays, the concept of "do it again" has spread to the catering circuit, and the fried skewers that originally only appeared at "dirty stalls" on the street have also embarked on the road of "consumption upgrade".

As of November last year, the number of registered fried skewers companies nationwide reached 8,184, an increase of 52% compared to 2019, and an increase of nearly 10 times compared to 5 years ago.

Some people say that fried skewers are the "epitome" on the eve of the explosion of the snack track. In the future, the world of catering will belong to snacks. The main core reasons are: consumption is upgrading, but consumption power is declining. Rich, cost-effective snacks should become the first choice.