#planning# Introduction In the shooting of promotional videos, copywriting is the core part of the entire shooting process and has great guiding significance in the entire shooting process of promotional videos. Therefore, any excellent promotional video is inseparable from excellent copywriting.
Do you know what methods are available for writing promotional video copy?
The following are compiled promotional video copywriting examples for reference only!
Chapter 11. Project Introduction The Oriental Junzuo project is the first joint real estate development project by Beijing Engineering Company and the general contracting and construction project by a branch. It integrates five functions including hotel, bank, business, commerce and apartment.
Large group complex building.
The project covers an area of ??53 acres, with a construction area of ??250,000 square meters and a total investment of 450 million yuan.
This project is located on the south side of Chilechuan Street in Ruyi Development Zone, Hohhot City. It is across the street from the Autonomous Region Development and Reform Commission and the Municipal Public Security Department. It is a prime location in Hohhot.
The overall architectural plan of the project is in the shape of a "concave" shape.
The overall layout uses a large commercial podium of 80,000 square meters to set off 6 main buildings. 4 of the 6 main buildings are arranged in parallel on the side facing the 100-meter landscape avenue, spanning 220 meters, and are occupied by Everbright, Pudong Development, Minsheng, etc.
The entire bank was purchased.
2. Construction Management and Operations We always adhere to the strategic thinking of “strong thinking, leading high-end” and highlight precise management.
That is to say, the connotation of standardized management is quantified, standards and specifications are implemented, and systems and regulations are implemented without any deviation or distortion.
Practice has proven that precise management is the most effective way to eliminate hidden dangers and accidents.
Precise management is reflected in safety, adhering to the principle of "handling safety hazards according to accidents without closure".
Adhere to "ensure zero accidents with zero risks, zero violations, and zero hidden dangers."
Every employee involved in the construction has built a strong line of defense to protect lives with their excellent moral character and political mission, and with loyalty and loyalty, ensuring the safety of construction and life and property. The project safety management has always been in a "zero accident" state. The Oriental Junzuo Project
It was rated as "Safe and Civilized Construction Site in Inner Mongolia Autonomous Region".
Precise management is reflected in quality, adhering to the work policy of "achieving excellence in one go, creating excellence in the process, being practical inside and beautiful outside, and first-class quality".
Through the implementation of the brand strategy, it leads the high-end in terms of quality and greatly enhances the competitiveness of the project. It has been fully affirmed by the local quality supervision department and successfully passed the "Qingshan Cup" three acceptances.
We always adhere to the strategic thinking of "strong thinking, leading high-end" and highlight the core strategic concept of sincerity, win-win and sustainable development. Sincerity, win-win is the law of market survival and an important connotation of control ability.
In terms of enterprise development and project management, we should pay attention to honesty and trustworthiness, not fighting for reputation, and loyally protect the market and friends; we should pay attention to credit, harmony, and non-competition for profits, and establish good relationships with owners, labor teams, and material suppliers on the premise of respecting the contract.
Cooperation is a win-win relationship.
Always adhere to the strategic thinking of "strong thinking, leading high-end" and highlight careful management.
Relying on the brand advantages created by Oriental King's Tower in Hohhot, many real estate development companies in Hohhot were attracted to visit the Oriental King's Zone project.
The branch adheres to the operating principles of "strong thinking, rational management, and quality first", and in order to achieve better and faster development of the branch, the company proactively gave up the Jingfenghui project of Qiushi Group and carefully selected projects from Hope Sunshine, Pingya, etc.
The real estate company further negotiated and signed the Hope Sunshine Washington Phase II project with Hope Sunshine Group on the morning of December 29, 20xx.
With a total construction area of ??more than 140,000 square meters, the site is ready for entry; we will continue to follow up on the Yuyuan high-end hotel and villa projects, and pay close attention to the Everbright fine decoration project in Tower D to create conditions for a quick start.
3. Internal management of the project The Dongfang Junzuo team is a core group that is united and progressive, brave in hard work, willing to contribute, and not afraid of difficulties. Among the company's deputy general manager and project manager Zhang Zhitao and the company's deputy secretary of the Discipline Inspection Commission and secretary of the project party working committee Wei Wei
Under the unified leadership of the two supervisors in Qinghe, a group of cadre teams with good ideological and moral character, strong sense of responsibility, strong management and leadership abilities, professional proficiency and strong compound ability have been created.
Cadres and employees fully demonstrate the work style of "thinking with heart, doing things with heart, working with heart, communicating with heart, being good at innovation and having the courage to be responsible".
The project department carried out selection activities for model workers and brand departments, and a group of "reliable" and "win-win" talents emerged. They have strong job performance capabilities and strong sense of public responsibility. They think ahead, innovate management, and take measures.
In place, construction and production showed a good trend of orderly and solid progress. After all efforts, it won the title of "National Outstanding Project Manager Department in 20xx".
The project aims to “care for employees, respect employees, train employees, develop employees, and achieve employees”.
Watch "Tangshan Earthquake" to enlighten employees' minds; organize various cultural and sports competitions to enrich everyone's life after work; travel to Xilamuren Prairie to get close to nature and relax; visit and study at Mengniu Group to experience Mengniu's corporate culture and standardized management.
Broaden employees' horizons, learn from good experiences, and strengthen the construction of corporate culture of the branch.
Based on the training principles of "everyone is a talent" and "emphasis on thinking, emphasis on training and assessment, and emphasis on application".
Build a learning team, formulate detailed training plans, and comprehensively develop employees' comprehensive quality.