How to display food anytime and anywhere: food album-expert in carrying goods

Today's case: pastry album

Xiaoyu said:

The album can be used as a customer's presentation and daily publicity, but it can be large or small, and it can be a single fold; In the form of multiple bookbinding and hardcover display, the key core lies in how to present the food in front of customers elegantly, which makes people want to stop.

Let's take a look at how excellent works are done:

Analysis of food photography: two or three cakes, showing details to the outside; Do not pursue the big and complete, only show the small and beautiful. Dishes are quaint and colorful; Soft lighting, simple and simple background texture, temperature and appetite.

analysis of layout design: the prominent introductory characters of the pastry body complement each other, and the name of the pastry is written in interesting and round handwriting. The blank space of a large piece seems to show little content in each layout, but in fact it shows the main food to the maximum extent.

Of course, regardless of whether a single picture is beautiful or not, it is more important that the overall style and temperament of a set of picture books are harmonious. It does not mean that the style must be unified, and it may be more exciting to make a comparison outside the style when necessary.

The crystal clear yolk is in sharp contrast to the dark bowl, which tests the setting skills of food stylists and the shooting level of photographers. Pastry is a kind of food that easily produces crumbs. When using a dark bowl, you should pay special attention to the cleanliness of the picture.

photography and design are not about turning decay into magic, but about discovering the beauty of simple food.

every page of a good album will tell a story, and any page can be enlarged to the window to attract customers.