If you don't have a favorite field, or you don't have a skill, you'd better choose a hot field, but don't touch something that needs qualifications, such as health, CSI and financial society, which all need qualifications. Don't play with these, because your brother can't publish the content at all, even if he can't publish it, you haven't recommended it. Instead, you should analyze what is hot in this field. If it is hot, you'd better give the dog a bath.
Therefore, I suggest you choose some hot areas. The domain of each platform is different. It depends on some data analysis of the platform. You can tell me which field you want to do, and I can help you analyze it, or which platform?