Self-media has been very popular in recent years, and no matter how small an individual is, it is still a brand.

So as a novice in self-media, how should you do a good job in self-media?

This experience is combined with my own parent-child operation to share some experiences on doing good self-media for reference only.

Accurate positioning is the beginning of success.

So how do you start positioning?

1. Choose your field based on your interests, hobbies, and expertise.

For example, if you like music, you can make music-related videos or articles.

2. Your target customer group.

Who do you hope to attract.

3. Your resources.

What communication resources, product resources, etc. do you need to build your self-media?

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4. Ideological positioning: You must have your own thoughts and maintain uniqueness.

5. Brand positioning: No matter how small an individual is, it is also a media, and the media can also become a brand. Give it a name, such as I am a fan. What kind of positioning do you want this brand to have?

Proper planning.

1. What are your long-term goals?

For example, create a community of 1,000 people in your field.

2. What are your mid-term goals?

3. What are your short-term goals?

Give a reasonable goal and then execute it clearly.

Attract the people you want.

There are three stages of self-media: 1. Self-media, self stage.

2. Self-star, big self-media stage.

3. Brand, from personal brand to product brand to industry brand.

You can reasonably plan your self-media growth goals based on the growth stage of self-media.

Choose a large number of suitable media for dissemination, and make good use of the human and material resources you have at hand.

The first platform communication 1. Your own platform.

A platform where you can play freely. For example, the rules shown in the picture below are determined by yourself.

2. Others’ platform.

WeChat public accounts, Toutiao and other such communication tools.

The diagram shows the publicity layout of major websites 3. Cooperation platform.

Who can work with you?

For example, cooperate with some big names in self-media.

Second, user communication is the fastest among people. You must design a communication mechanism to allow your self-media to spread quickly.

Third, integration of resources. When your self-media reaches a certain scale, you can consider spreading your own brand through some products and services.

Integrate a large number of people and resources around you so that you can start a business smoothly.

Reasonable realization.

Self-media that cannot be monetized cannot last long.

So you must do some screening of your fans, monetize them reasonably, and better help your fans.

You can help your fans through products and services and benefit them.

Continuous accumulation.

Doing self-media requires persistence and even more accumulation.

1. The accumulation of long-term contribution value. For example, if you write an article, you cannot fish for three days and post the net for two days.

2. Your fan benefits also need to be well-established and controlled.

Let your fans benefit and help you spread the word.

3. Create a monopoly.

You need to build your own brand after self-media.

Use your thoughts to lead fans, follow you, and work with you on self-media to form brand awareness such as IP.

Pay attention to the accumulation of quality and mathematics.