In order to ensure the orderly and effective activities, it is often necessary to make an activity plan in advance, which can clearly define a general direction for an activity. How should we write the activity plan? The following is my carefully organized activity planning plan for the Mid-Autumn Festival shopping mall in 221 (selected 7 articles), for your reference, hoping to help friends in need. Mid-Autumn Festival shopping mall's activity planning scheme 1

Time-divided activity arrangement: (In order to make the activities continuous, cohesive and easy to remember, we will arrange the activities on a weekly basis, take turns to promote customers, continuously stimulate consumers' shopping desire, deepen customers' impression of Nankang Department Store, and constantly implement consumption behavior. )

The first week: xx, X, X, X

Surprise comes first: give rice as much as you accumulate!

market analysis: at present, the scorecard is an effective promotion measure to attract customers to spend for a long time. However, as the Mid-Autumn Festival is approaching, competitors may introduce more favorable profit-making measures. To stabilize the scorecard customers, it is bound to introduce more favorable policies than the other side and reduce the strength of competitors.

Activity time: X, X, X, 5, starting at 7: 3 every night

Activity content:

Customers are the gods of Nankang Department Store, and the development of Nankang Department Store can't be separated from the support of customers. In order to thank the loyal customers who have supported Nankang Department Store for a long time, Nankang Department Store will get a great return for their great value: anyone who buys 1 points at one time after 7: 3 on the same day during this period will be given 1 kilograms of rice. If you accumulate 2 to 2 Jin, accumulate 3 to 3 Jin, accumulate 4 to 4 Jin, accumulate 5 points to 5 Jin at the upper limit. If you are so preferential and so excited, don't act quickly! Pick it up at the exit of the mall with the scorecard and the computer receipt (the receipt is limited after 7: 3 on the same day, and the amount is not accumulated). While stocks last. It is suggested that the planning department design a variety of packaging bags and put them in bulk rice, named Nankang assured rice. Take advantage of this event to launch Nankang's own brand, and the plan for the promotion and implementation of its own brand will be formulated separately. )

The second week: X -x-X

Surprise II: Nankang points card has an appointment with you again!

Analysis: Because the promotion of the first week's activities is quite strong, it will not only attract the consumption of customers with loyalty cards, but also attract customers without loyalty cards. So, how to satisfy these customers without loyalty cards? The only way: take advantage of the opportunity to launch the climax of handling the loyalty card, so as to expand our loyalty card customers again and strive for market share.

Activity time: 6th-12th, X

Activity content: Welcome the Mid-Autumn Festival, Nankang points card has an appointment with you again! As long as you shop in our mall for over xx yuan, you can get a bonus card. This bonus card will enjoy more valuable benefits and unlimited returns during the Mid-Autumn Festival in addition to the previously agreed benefits. One card in hand, surprises are always there!

note: with the computer receipt (the receipt is valid on the same day, and the amount is not accumulated), we will handle it at the service desk of our store.

Week 3: 13th-19th, X

Surprise is the third priority: first come, first served, first served

Activity time: 13th-19th, X

Activity content: During the activity, all customers who cut their fees in 38 yuan at the mall at one time from 8: am to 8: 3 am can get a handful of fresh vegetables at the service desk, on a first-come-first-served basis. (limited to 5 copies per day)

Note: the store artist should inform the customers with eye-catching advertisements during the activity period, and the customer service staff should pay attention to the emotions of customers who have not received vegetables.

Week 4: 19th-28th, X

Surprise is the third: Passionate Mid-Autumn Festival plus one yuan to get a gift

Activity time: 19th-28th, X

Activity content: Anyone who buys 88 yuan and above in our mall at one time on that day will get a gift with a small receipt plus one yuan. (daily limit, First-come-first-served)

One bulk moon cake from 88 yuan and 1 yuan (limited to 1 pieces/day)

One kilogram of bulk moon cakes from 1 yuan (limited to 1 pieces/day) when shopping for over 158 yuan

One kilogram of moon cakes from 1 yuan (limited to 5 pieces/day) when shopping for over 218 yuan. 2

I. Event theme: A variety of fine moon cakes, tobacco and alcohol, health care products and other gifts will be held in the lobby on the first floor, with preferential prices and exquisite gifts to express your deep friendship!

II. Promotional activities

Activity 1. Fishing for the Moon on the Sea

Activity time: xx to xx

Activity method: xx to xx. Anyone who has a single cashier's note for general merchandise over 3 yuan and a single cashier's note for special merchandise over 3, yuan on that day can take part in the game at the supermarket entrance on the first floor of the mall with the shopping list.

lottery setting: set up a transparent glass lottery box with 1 glass balls in it. Customers with one hand and the back of their hands facing up will be given a shopping voucher with a corresponding amount if they touch out many glass balls at one time.

method of touching the prize: customers can touch the glass balls at the Moon-fishing place in Haidilao with the shopping list. On the same day, if the single cashier's list for general commodities is over 3 yuan and the single cashier's list for special commodities is over 3, yuan, they can all touch the ball once according to the rules of touching the ball (each person can only touch the ball once). The prize is determined by the number of glass balls the customer grabs. For each ball, you can grab as much as you want.

Lottery distribution: there are 3 people in each group, and one person registers the invoice to confirm the number of times of catching the ball; One-person organization activities; One person issues lottery tickets.

Expected bonus: It is estimated that the sales in three days will be 1,188,186.86 yuan, and at most 3,961 people will win the prize for each 3 yuan. According to the average 2 yuan per person, the total amount is about 79,212.46 yuan (actually about half, and the cost is about 6.6% of the actual sales.

Requirements:

1. The Quality Control Department shall broadcast the promotion activities in the store.

2. The General Office is responsible for the publicity and organization of activities, the preparation of ball-touching props and the training of ball-touching staff.

3. The security department is responsible for maintaining the order of the activity site.

4. The business department is responsible for the preparation of shopping vouchers.

5. The ball handlers are required to be serious and responsible, and they should patiently explain to customers.

Activity 2: Sending mooncakes to the shopping lottery

1. Anyone who shops in this mall on the same day from xx, xx to xx, XX, XX, can participate in the lottery once the cashier's slip for general merchandise is full in 1 yuan and the cashier's slip for special merchandise is full in 1 yuan.

2. The lucky draw can be drawn at most once with a valid shopping list.

3. lottery method: 6 ping-pong balls are placed in a lottery box, including 6 prize balls (1 first prize, 2 second prizes and 3 third prizes) and 54 empty balls. One ball is drawn at a time, and the winning or not is determined by the balls drawn (only one ball can be drawn at a time, and more draws will be invalid).

4. If the winning ball is drawn, the prize will be redeemed on the spot. The prizes are set as follows:

first prize: a mooncake shopping voucher with a prize value of 5 yuan

second prize: a mooncake shopping voucher with a prize value of 3 yuan

third prize: a mooncake shopping voucher with a prize value of 15 yuan

5.

Expense budget:

It is estimated that the sales in three days will be 1,188,186.86 yuan, and there will be at most 11,882 lottery winners for each 1 yuan, assuming that the hit rates of the first, second and third prizes are 1.67%(1/6), 3.33%(2/6), 5%(3/6) respectively. Mid-Autumn Festival shopping mall activity planning scheme 3

1. Activity purpose:

Mid-Autumn Festival, one of the three traditional festivals in China, National Day and national holiday. This activity is "Mid-Autumn Festival" and "National Day". The Mid-Autumn Festival focuses on the main activity line of "Mid-Autumn Festival is more affectionate", fully highlighting the three festival characteristics of Mid-Autumn Festival, such as reunion, affection and gift, and impressing consumers with extremely human activities. The National Day chapter is based on "Happy National Day Ode to Joy", which is divided into four series: Lucky, Affordable, Membership and Fashion. Through the National Day series of merchandise promotion activities, we will strive to win the peak of merchandise sales and the personalized word-of-mouth and price word-of-mouth, so as to truly penetrate our holiday market.

Second, the activity time:

The National Day holiday ended on September 23rd, 2xx-October 8th, 2xx

, and the Mid-Autumn Festival gift-giving and reunion dinner were held before the 6th, so the time of this activity was set as above.

third, the theme of the activity:

"Happy Mid-Autumn National Day, Happy and Wonderful xx"

fourth, the content of the activity:

Mid-Autumn Festival: "Happy Mid-Autumn Festival, strong feelings", "Happy in XX, stronger feelings".

1. 2xx Mid-Autumn Festival-Moon Cake Exhibition

In combination with the food festival, the "Celebration of Mid-Autumn Festival with Famous Mooncakes" was held, focusing on launching new moon cakes with different characteristics and tastes from famous mooncake manufacturers.

2, 2xx Nourishing Health Products Festival

The Mid-Autumn Festival has always been the peak season for the sale of health products, especially after the large-scale promotion of health products advertisements in recent years, more and more consumers have chosen health products as gifts in the Mid-Autumn Festival. On the other hand, because health products have considerable profit margins, suppliers should make considerable efforts in promotion and coordination. Therefore, fully integrating the Mid-Autumn Festival promotion activities of various health care products manufacturers and holding a nourishing health care products festival can effectively reduce the promotion cost on the one hand, and effectively stimulate the sales of health care products during the festival on the other hand.

3, 2xx years of famous wines and special products gathering exhibition

Mid-Autumn Festival is the peak season for wine sales, coupled with the peak of the National Day wedding banquet, the consumption potential of wine is considerable, so the development of famous wines and special products gathering exhibition can further stimulate the growth of wine sales. (cigarettes are not allowed to do activities. We can make gift baskets out of cigarettes, wine, health care products, etc., and then sell them at a reduced price, which can be avoided. )

4. "xx sends affection, Mid-Autumn Festival presents"

Every time you buy moon cakes or tonics in this supermarket in 2 yuan, you will get a beautiful gift. (Gifts are suggested to be fashionable items such as red wine and lighters)

National Day article: "Happy National Day Ode to Joy, xx Gift to the Sky"

1. "Happy Lucky Ode"

The wheel of fortune keeps turning, and the gifts are sent again and again!

All customers who shop in this supermarket over 66 yuan will have the opportunity to turn the wheel of fortune once, 132 yuan twice, and so on! You can get the corresponding prize in the pointer.

2. "Ode to Joy and Affordability"

During the 7-day National Day holiday, a super-shocking price is launched every day, so that customers can feel real benefits.

3. "Ode to Happy Members"

Hundreds of member products are launched, so that members can feel that there is a substantial difference between getting a membership card and not getting one. Let customers who are not members see the benefits of membership and want to be our members. Let Hualian's membership card become one of the must-have items.

4. "Ode to Happy Fashion"

Fashionable home textiles give gifts again, and happy coupons keep coming!

Anyone who buys home textiles in 1 yuan will get a home textile shopping voucher from 2 yuan. You can get two tickets for shopping in 2 yuan, and so on! (Suggestion: Home textiles can also stimulate newlyweds to buy packages in the form of packages for the climax of the National Day wedding. )

V. Coordination of activities:

Purchasing office: negotiate with suppliers about the appropriateness of activities and gifts.

operation office: provision of sites and heaps.

Planning Department: the layout of the site, the production and distribution of DM, and the supervision and implementation of activities.

VI. DM

The page size is 4K and 8P, and the cost is about 6, yuan.

the specific content is based on the overall arrangement of the company. Mid-Autumn Festival shopping mall activity planning scheme 4

1. Activity theme:

Happy Mid-Autumn Festival xx draws grand prizes every day

2. Activity time:

September 14th-September 24th (1 days)

3. Main activities:

Activity 1: Shopping in 5 yuan, The grand prize will be drawn in cycles every day

1. Activity time: September 14th-September 24th

2. Activity content: During the activity, customers can exchange their credit cards for one lottery ticket, 1 yuan for two, and so on, and buy more and exchange more. Customers can participate in the circular lottery held at 6 pm every day with the lottery ticket. A lottery ticket, many chances to win.

3. Award setting:

First prize: Sanyo automatic washing machine, 1 sets per day, 1 sets per 1 days.

second prize: one Midea induction cooker, 2 sets per day and 2 sets per 1 days.

commemorative prize: one set of Libai barrel washing powder, 1 barrels per day and 1 barrels per day for 1 days.

4. It is valid for the winner to receive the prize within 3 days from the date of winning the prize.

5. The winner of the grand prize must pay 2% personal income tax, which will be collected and remitted by xx Mall.

Activity 2: Mid-Autumn Moon Cake Festival

1. Top Ten Gift Boxes of National Cake: Ten brands of moon cakes from xx gather here, and you can taste ten famous brands of moon cakes in China by buying one box.

2. Four versions of Mid-Autumn Festival gifts are quick: unforgettable teacher's kindness-giving a teacher the kindness of knowing others-giving a leader, giving affection first-giving relatives, returning courtesy-giving a friend.

3. At 6 pm on September 8th, the "Happy Mid-Autumn Shopping Festival" was grandly opened.

4. On the evening of September 18th, from 18: 3 to 2: 3, "Mid-Autumn Festival Night" was a large-scale song and dance party.

5. From September 9 to September 17, large-scale show and special performance by famous mooncake manufacturers.

6. crab exhibition, cigarette and liquor exhibition and fruit exhibition. Mid-Autumn Festival shopping mall's activity planning scheme 5

1. Event organizing committee

1. Responsible: board members, general manager office and planning department

2. Members: department heads

2. Event time:

September 16th to September 3th

3. Event purpose

With the help of China's' traditional festivals'.