Two facades and six dining tables are a start. From 65438 to 0998, Qin, a laid-off worker, borrowed 20,000 yuan to start a hot pot business near California Gardens and embarked on the road of entrepreneurship.
At the beginning of the store, the business area was less than 40 square meters and there were only 8 employees. Qin has held many positions, such as management, purchasing and seasoning division. With hard-working eyes, hard-working mouth, hard-working hands and hard-working brain, as well as the special hot pot soup prepared by her husband Li Jie, the popularity of hot pot restaurants rose rapidly and became an instant hit. The number of tables increased to 60 or 70, and Reng Zhang was full every day. "At that time, I was prepared to lose money in the first three months, flat in the last three months, and profitable after half a year. But I didn't expect to make a profit in less than a month. " Qin said to him, "The key to winning this good start lies in diligence. Enterprises can become bigger and stronger by relying on the word' diligence', diligence, diligence ... special efforts and special diligence. "
Be good at running stores and expanding again.
No matter in business or career, there will be no development by sticking to stereotypes. To grow and develop, it is necessary for leaders to innovate and break through constantly. The so-called: the new is established, and the old is dead. Over the years, Qin Justin has been standing at the forefront of the development of hot pot industry, playing the role of "the best in the world".
Qin, who has ideas, has never slacked off in the market competition. With the help of her husband Li Jie, who is good at seasoning technology and management, a series of hot pot soups represented by Qinma Old Hotpot, Qinma Litchi Pot and Qinma Chrysanthemum Pot were rated as "China Famous Hot Pots". In addition, considering that customers are tired of the tumbling bottom material, Qin Ma grinds the bottom material into powder to make the soup clear and transparent; Because the hot pot is served slowly, it is replaced by a set of photoelectric induction automatic transmission system; Later, the research and development of "disposable pot bottom" made Qinma hot pot get rid of the "shadow" of "old oil" in customers' hearts.
The soup and dishes in this shop are good, and the proprietress is better and more open-minded! This word-of-mouth effect made this store popular in Jiangbei in a short time, and also made Qin a famous "celebrity" near California Garden.
The booming business has made Qin taste the sweetness of catering, with low cost, fast recovery and no debt. As long as he can bear hardships and is willing to specialize in research, this "cake" will definitely become bigger. At the same time, Qin vaguely felt that in order to make this "cake" bigger, it is necessary to dig deep into some of its own characteristics and characteristics in business, so that people have no me and people have me, so as to keep the customers of the store flowing. "
At the end of 2006, Qin started his business again, and the "compound enzyme disposable hot pot bottom material" developed in cooperation with Southwest University and related scientific research institutions lasted for more than two years, and was successfully launched after thousands of repeated experiments. Under the auspices of the municipal leaders and functional departments, it has been appraised by many well-known experts and authoritative figures in the food industry in China. As a new product of standardized hot pot dishes, it is a kind of "compound enzyme disposable hot pot bottom material", and all the indexes meet the national standards, and it has successfully passed the inspection of legal departments. The success of this project means that Qin Ma has made another breakthrough in the technology of hot pot bottom material, filling the domestic gap; The completion of Qinma chafing dish industry demonstration base with an investment of hundreds of millions will completely change the traditional, primary, manual and workshop-style status quo of chafing dish bottom materials for many years, with no pickling process, difficult reproduction and limited development and utilization, and realize scientific, standardized, programmed, large-scale, industrialized, green, healthy and nutritious.
On the basis of ensuring its own unique flavor and improving the quality of dishes, Qin Ma, a famous hot pot brand, will become bigger and stronger. Only half a year later, Qin had a "tough hand" and nearly doubled the size of the store, and the number of tables in the hot pot restaurant reached 50.
Then, in less than two years, Qin's hotpot restaurant has become a big store with a business area of 65,438+0.300 square meters and 65,438+0.20 dining tables, with more than 65,438+0.000 employees and an annual turnover of 8 million yuan. Compared with two years ago, the total business area and the number of tables have quadrupled.
For a "layman", such rapid expansion even experts in the industry dare not act rashly, but with this "stubborn" strength, the current Qinma Catering Group has sprung up everywhere.
"Manager" is not the general manager.
Qin Ma opened a store in California in 1998 and a flower garden store in 2000, but Qin is still a "store manager" in charge of production and storefront. She works 65,438+04 hours a day, which makes her exhausted. What should I do? It is urgent to find a solution to the problem.
At this time, a new term-"enterprise management" entered Qin's field of vision. Can you set up a catering management company yourself and ask a group of industry elites to help me manage the store?
On 200 1 day, Chongqing qinma catering culture co., ltd was formally established. The original "store manager" Qin became the chairman of this new company. Its total industrial area reaches 5000 square meters, with more than 380 dining tables and 480 employees, and its annual turnover is 6.5438+0.5 million yuan.
The chairman and the "store manager" have different titles and do different things. At first, Qin Justin still felt that he was both a manager and a chairman. She soon realized that this feeling was very unfavorable to the development of the enterprise. Realizing the problem, Qin immediately adjusted his working ideas. By "recharging" modern enterprise management knowledge, Qin Justin immediately "expanded" his enterprise, which mainly focused on recruiting management talents with high academic qualifications and practical experience.
This "military expansion" has increased the number of enterprise managers to more than 200, including 30 senior managers and nearly 50 technicians, political engineers, economists and accountants with professional titles.
After the "military expansion", Qin Justin finally became the "chairman" with peace of mind, established a franchise chain system, improved the product quality assurance system, passed the ISO900 1:2000: 2000 international quality management system certification, and established Qin Ma's corporate culture. And Qin began to get busy again.
People-oriented, warm management talents
When many people look at women's success, they often ignore the contribution of successful women to their families and the role of employees in their hearts. On this issue, Qin Justin's husband Li Jie and Qin Ma's employees have the most say.
Qin's husband, Li Jie, is currently the president of Qinma Group. In the company, he called Qin Dong and his wife in Qin's family. Qin Justin, a good wife in Li Jie's eyes, can be seen through two things.
First, one day, the author accepted Li Jie's invitation to visit his home. Qin is usually all-powerful in the business world, but he is a good cook at home. He makes big dishes, small dishes, hot dishes and cold dishes. Its exquisite dishes and delicious taste can be compared with professional restaurants.
Seeing the author's surprise, Li Jie replied with a smile: Our whole family likes to eat Qin fried dishes. Every time he goes home, Qin always likes to wear an apron and cook a delicious meal for himself and his son. The whole family ate around the table and felt the warmth of home.
"Attach importance to talents and occupy the commanding heights of talents." Qin Justin said that attaching importance to talents is the first driving force for the development of Qin Ma. Qin Ma is not only an advocate of this concept, but also a constant practitioner of this brand-new concept. In the process of continuous development of enterprises from small to large, seeking talents, knowing talents, using talents and educating talents are the top priorities of enterprise work from beginning to end. Qin introduced a series of new measures to create talent advantages, introduced industry elites through multiple channels, and comprehensively trained employees' quality in China, relying on a professional talent information education system.
In addition, "people-oriented, enthusiastic management of talents" and "knowing people and being good at their duties" are also two characteristics of Qin Ma. On the one hand, Qin Ma really cares about employees from the heart, and the old employees are fully respected and affirmed here. For new employees, they are not only encouraged by high salaries, but also provide them with a stage to improve themselves and affirm themselves. On the other hand, the relaxed management environment, the free communication team atmosphere and the harmonious relationship between superiors and subordinates have created a benign soft environment for employees to freely create and actively make suggestions; Let everyone's energy and wisdom be sublimated.
In the eyes of employees, Qin is the boss and their big sister. On holidays, Qin often goes deep into their home to have a long talk and talk about the old people and young children at home. Whenever employees are hospitalized, Mr. Qin will go to the hospital bed to be caring and attentive, and celebrate their birthdays with employees and their families. Qin Justin remembers it more clearly than the Minister of Human Resources. This also makes her colleagues around her no longer call her manager Qin stiffly, but affectionately call her "Qin Ma".
It takes ten years to make a sword.
When asked about the development process of the enterprise, everyone in Qinma will say a word: sharpen a sword in ten years. What impressed me most about this word was Qin Ma, chairman of Qinma Catering Group.
From 1998 to the present, Qinma Hotpot has been advancing with the wheel of history under the leadership of the founder Qin. After ten years of grinding a sword, Qinma hot pot has rapidly grown from a roadside shop to today's hot pot chain empire. In just ten years, Qin wrote a legendary entrepreneurial story of laid-off women workers in state-owned enterprises.
Today, Qin Ma's first brand "Qin Ma" hot pot restaurant has more than 400 branches all over the country, and this rapid expansion continues. Since 2003, "Qinma Catering" has started brand integration. Through technological innovation, we developed a series of brand products, established a large-scale Jiangbei Food Factory of Chongqing Qinma Catering Culture Co., Ltd., introduced advanced food production lines, and adopted advanced production and processing technology to develop and process a series of concentrated seasonings such as Qinma hot pot bottom material, Qinma hot pot chicken essence, Qinma monosodium glutamate and Qinma spicy fish seasoning, which were listed and sold in the same year and exported to all parts of the country.
At present, Qinma Catering Group has a staff of10.06 million and fixed assets of10.80 billion yuan.
The annual output value reaches1500 million yuan. Established the business philosophy of "people-oriented", and successively won many honors such as "International Food Quality Gold Award", "Top Ten Seasonings in China", "Top 100 Catering Enterprises in China", "The First Honest Operation Demonstration Unit of Chongqing Catering Industry", "National Green Catering Enterprise", "Consumer Trustworthy Unit" and "Advanced Unit of Food Hygiene Standard", enjoying a good reputation throughout the country.
Qin always likes to laugh at the development history of 10 years, because she always thinks that 10 years is too short for an enterprise and a person. How to see the future through the development of 10 years is the most important issue that Qin and her employees should think about.
"Charging" 10 years, seeking 10 years, Qin always thought that he had not done enough. Therefore, Qin Justin put forward the belief of "137" for the development in the next decade at the celebration of Qin Ma 10. That is, "one goal, three principles and seven measures".
One goal refers to the harmonious development of enterprises and society as the fundamental goal, and strive to promote the overall construction of urban and rural areas. Qinma enterprises are well aware that the success of enterprises can not be separated from the strong support of Party committees, * * * and all walks of life, and enterprises have the obligation to contribute to promoting the coordinated development of urban and rural areas, narrowing the gap between urban and rural areas and building a new socialist countryside.
Three principles refer to the principle of putting people first and putting employees' interests first in management; When recruiting employees, under the same conditions, adhere to the principle of giving priority to migrant workers; In terms of salary and welfare, we adhere to the principles of justice, fairness and equal pay for equal work, and do practical things for employees to reduce their worries.
Seven measures refer to expanding scale, developing chain and absorbing employment; Actively participate in the construction of new countryside and carry out the activity of "looking for us in difficulty" to the countryside; Innovating development mode to increase farmers' income; Actively support the construction of Chongqing's gourmet capital; Strengthen the skills training and cultural quality construction of migrant workers; Actively pay attention to social welfare undertakings; Establish excellent party, government, industry and youth league organizations.
Life lies in struggle! -This is the motto of Qin Justin. She said: "We should make hot pot into fine products with the spirit of self-improvement and hard struggle, solve more employment, pay more taxes and better repay the society."
Husband's good wife, employee's big sister.
When many people look at women's success, they often ignore the contribution of successful women to their families and the role of employees in their hearts. On this issue, Qin Justin's husband Li Jie and Qin Ma's employees have the most say.
Qin's husband, Li Jie, is currently the general manager of Qinma Catering Group. In the company, he called Qin Wei Qin Dong, and at home he called him his wife. Qin Justin, a good wife in Li Jie's eyes, can be seen through two things.
First, one day, the author accepted Li Jie's invitation to visit his home. Qin is usually all-powerful in the business world, but he is a good cook at home. He makes big dishes, small dishes, hot dishes and cold dishes. Its exquisite dishes and delicious taste can be compared with professional restaurants.
Seeing the author's surprise, Li Jie said with a smile: "Our whole family likes to eat Qin-fried dishes. Every time she goes home, she likes to wear an apron and cook a delicious meal for my son and me. The whole family will dine around the table and feel the warmth of home. "
Secondly, many people familiar with Qin know Qin's SAIC-GM Buick. This white old Buick accompanied Qin through the ten years of Qinma Catering Group's entrepreneurship. Qin is still using this old Buick when his colleagues around him are already sitting on brand-new Mercedes-Benz, BMW and Land Rover. When the author talked with Qin about changing cars many times, Qin said that the car was very good and there was no need to buy a new and expensive car. Finally, under the strong insistence of Li Jie, this old Buick was finally "laid off" for safety reasons. But every day at work, Qin still likes to walk in the direction of the old Buick.
In the eyes of employees, Qin is the boss and their big sister. On holidays, Qin often goes deep into their home to have a long talk and talk about the old people and young children at home. Whenever employees are hospitalized, Mr. Qin will go to the hospital bed to be caring and attentive, and celebrate their birthdays with employees and their families. Qin Justin remembers it more clearly than the Minister of Human Resources. This also makes her colleagues around her no longer call her manager Qin stiffly, but affectionately call her "Qin Ma".
Life legend