Development History On January 1, 1994, Zhejiang TV Station’s first set of programs began to be transmitted by satellite, with the call sign "Zhejiang Satellite TV", effectively covering a population of 2 billion across the country and more than 40 surrounding countries and regions, and serving more than 95% of the country's cable TV channels.
Broadcast on Taiwan, it has a relatively fixed audience of 150 million, of which about 100 million are urban viewers.
In the early days, most of Zhejiang Satellite TV's programs focused on promoting Jiangnan culture and analyzing Jiangnan's economic development model, and were especially famous for news programs. "News Supermarket" had a certain influence across the country.
In 1999, Zhejiang Satellite TV rebuilt the entire news production and broadcasting system, positioning the news system on digital and networked news production and broadcasting that combined tape and tape, and proposed centralized management of news resources and various future-oriented news broadcasting methods.
In 2000, Zhejiang Satellite TV launched the cultural interview program "Yani Interview".
In 2003, Zhejiang Satellite TV began to implement channel operations.
Through the establishment of a marketing center to integrate channel operations, a large-scale event group is established to plan major events.
In 2004, Zhejiang Satellite TV determined the theme positioning of "Entertainment Wealth" and launched two columns: "Entertainment Wealth" and "Zhejiang Businessmen Worldwide".
In 2005, Zhejiang Satellite TV implemented the "Seven Swords from Jiangnan" plan - introducing seven TV producers and hosts, setting up seven TV production teams, creating seven evening programs or activities, and purchasing 6 "4+1" models
Solo drama broadcast.
In 2006, Zhejiang Satellite TV not only took advantage of its advantages in producing news programs to continue to expand and strengthen news programs, but also successively launched its own entertainment flagship programs, such as the talk show "Too Coke", the on-location dating program "Boys and Girls", variety shows
Entertainment programs such as the competitive program "Qikai Sheng Sheng" are beginning to take shape.
In 2007, Zhejiang Satellite TV injected modern humanistic concepts into its programs, highlighted humanistic and wealth values, and focused on "entertainment·humanities".
In the same year, the singing variety show "I Love to Remember Lyrics" was launched and the "Maiba City Showdown" event was launched.
In the same year, original columns such as "Citizen Action" and "College Student Music Festival" were launched.
In 2008, Zhejiang Satellite TV created "I Love to Remember Lyrics", its derivative program "Love to Sing to Win", and the interactive music program "I Am the Grand Judge" to become the "Three Musketeers of Variety Shows".
On August 25, the channel was revised to establish the "China Blue" brand positioning.
China Blue In January 2009, Zhejiang Satellite TV launched the entertainment program "I am the Grand Judge".
On August 28, the Taiwanese song "The Sea and the Sky Are Blue All the Way" was released.
On September 28, the channel realized simultaneous broadcast of high and standard definition.
In March 2010, Zhejiang Satellite TV launched the large-scale humanistic documentary "West Lake".
In July, the music talent show "Extraordinary" was launched.
In April 2011, Zhejiang Satellite TV launched the variety show "Chinese Dream Show" for civilians to realize their dreams.
In March, the large-scale news campaign "Going to the Blue Ocean" was launched.
In 2012, Zhejiang Satellite TV launched the "First Dream Channel" concept.
In July, the inspirational music review program "The Voice of China" was launched.
On September 1st, a Taiwan celebration party was held, and the Taiwanese song "Dream Sky Is Extraordinarily Blue" was released.
In January 2014, Zhejiang Satellite TV held the "First China Blue TV Program Original Model Competition".
In April, the parent-child reality show "Daddy is Back" and the dance program "China's Good Dance" were launched.
In July, the food reality show "Twelve Flavors" was launched.
In August, advertising revenue soared from 600 million to 4.8 billion, an increase of 7.5 times, and the national ranking ranked among the top three from ninth.
In October, the outdoor competitive reality show "Running Brothers" was launched (renamed "Running Brothers" in 2017).
In August 2015, the seventh anniversary of "China Blue", advertising revenue exceeded 8.5 billion.
In November, the original development program "Burning Boy" was launched.
In December, the large-scale humanistic documentary "Southern Song Dynasty" was released.
In January 2016, the suspenseful outdoor reality show "24 Hours" and the indoor competitive reality show "Ace vs. Ace" were launched.
In March, the large-scale humanistic documentary "Art: 30 Degrees North" was launched.
In April, the inspirational competitive sports reality show "Come on Champion" was launched.
On August 2, it was broadcast in Macau through Macau Cable TV Channel 159.
In November, the inspirational music competition reality show "The Voice of Dreams" was launched.
In April 2017, the youth inspirational growth show "High Energy Youth League" was launched.
In July, the live star improv comedy program "Happy Drama Club" was launched.
In October, the acting competition inspirational variety show "The Birth of an Actor" was launched (renamed "I Am an Actor" in 2018).
On February 14, 2018, Zhejiang Satellite TV restarted the Spring Festival Gala after 11 years, launching "2018 China Blue Burning Love New Year's Eve", and "Zhejiang Satellite TV New Year's Eve Concert", "Zhejiang Satellite TV Mid-Year Ceremony", "Zhejiang Satellite TV Spring Festival"
”, “Zhejiang Satellite TV Autumn Festival”, “Weibo Night”, “Harper’s Bazaar Charity Night”, “Zhejiang Satellite TV Double Eleven Carnival Night”, etc. together build China Blue’s party content matrix.
On September 12, the standard definition version of the channel was broadcast at 16:9, and the station logo and broadcast of CCTV News Network were still 4:3.