Time flies like an arrow. A period of work has ended, and our work has ushered in a new level. Of course, we must set new goals and need to write a planning book seriously. How to write a planning book? The following is my 221 Thanksgiving dining activity planning book (5 in total). Welcome to read it. I hope you will like it. Thanksgiving dining activity planning book 1

activity title:

"Angel in the world", thanks for having you all the way.

activity address:

"Niu ba Lu de Bao" western restaurant

activity time:

2xx November 28th

activity slogan:

delicious food, thank you all the way.

Activity purpose:

Find a healthy, green and high-grade gourmet paradise for urbanites.

Purpose of the activity:

The brand of Niuba Lourdes Western Restaurant and its cooperative businesses will be steadily promoted. Through this activity, on the one hand, customers will experience the changes of Niuba Lourdes, on the other hand, more customers will be attracted and they will feel the uniqueness of Niuba Lourdes. In order to better promote the brand of western restaurants.

Promotion:

Be grateful for the cow. There are many surprises and temptations, especially tonight.

First, the dishes of Thanksgiving Turkey Package are introduced. The contents of Thanksgiving Turkey Package are: 1. aperitif; 2. Corn bread; 3. Turkey salad; 4, tomato soup; 5. Staple food (roast turkey with pumpkin pie); 6. Dessert (chocolate Mu Si). Members can enjoy a 1% discount and accumulate points (or other packages, the price can be arranged according to the actual situation)

Second, customers with birthdays on November 28th (Thanksgiving Day) can get a lucky customer gift.

third, through the point redemption method, we can exchange goods at high value during Thanksgiving to increase consumer loyalty.

4. Guests who dine during the activity can get a special bread with their membership cards.

Fifth, hold a "Thanksgiving Banquet" so that you can enjoy one-stop quality service of eating, drinking and having fun. Anyone who has held a membership card for more than 2 years can enjoy the "Thanksgiving Discount Package" for each 99 yuan (only for 1 people) until the quota is full. During the dinner, there were games and other performances. (customers can be informed by phone in advance that a dinner party will be held at that time)

VI. Be grateful and courteous-on the day of the event, you can apply for preferential policies such as double points for membership cards, recharging 5 and returning 3.

7. If you need to reissue your membership card during the activity, you can apply for a replacement card with your ID card and discount, and give a gift of exquisite bread; If you need to reissue your membership card during the activity, you can deduct 3 points from your ID card for a new' membership card'.

8. Guests who spend a certain amount of money can get a chance to "hit the Universiade" (get a chance to tie a balloon with some prizes or auspicious words in it. )

Nine, launch new dishes and special dishes on Thanksgiving Day, and make a difference in eating with the help of Thanksgiving publicity. Send a small voucher after paying the bill. (New dishes can be quickly accepted by the public by borrowing the stunt of Thanksgiving, and the complimentary vouchers are also one of the ways to promote secondary consumption.)

X. Give a lollipop to the children who enter the door and send holiday greetings to the accompanying parents, so that guests can feel the quality service of the bar and the festive atmosphere of the restaurant.

Xi. Customers who spend all their money in 8 yuan will be given a lottery card by the restaurant. The contact information of the customer is left on the lottery card, and the prizes can be arranged according to the actual situation. You can also ask the restaurant manager who are the customers who spend a lot and have a high average consumption. Because the customer's contact information is left on the lottery card, you can send a message in the name of the company to greet and promote the new dishes and preferential packages of "Niuba Lourdes" on holidays or sudden weather changes. (This scheme is not limited to the second festival activities, and can be carried out continuously.) This scheme will reduce the gross profit in the early stage, and the number of customers is not fixed. The work of screening out the fixed customers is heavy, but it can catch a considerable number of customers, save unnecessary advertising expenses, and let customers know about the new products of Niuba Western Restaurant at the first time. Let the guests experience the improvement and change of our restaurant's service from bit by bit. Site environment layout: if possible, set up an inflatable arch at the gate and hang a theme banner. I want to put posters on the theme of the event at the entrance of the restaurant. Special dishes of the day and delicious turkey can be placed at the entrance of the restaurant as appropriate, giving customers a double impact on vision and smell. Simply hang hydrogen balloons indoors to add festive atmosphere. Activity creativity: Angels are on earth, with a grateful heart, thanking everything. On the occasion of Thanksgiving, are you grateful? On this warm day, on the 13th anniversary of "Niuba Lourdes", we invite you to participate in this thanksgiving night. Thank you for the 13 years you have been with Niuba Lourdes, and for the support and love of new and old customers for Niuba Lourdes in the past 13 years.

Now, you know the content of the activity planning of Thanksgiving Western Restaurant! I hope everyone can make good use of it! Thanksgiving dining activity planning book 2

1. Thanksgiving activity theme

"Grateful thanks to new and old customers, big rewards for Thanksgiving month preferential activities in western restaurants".

Second, Thanksgiving activities will be held from November 1st, 2xx to November 3th, 2xx.

III. Location of Thanksgiving Day

xx Western Restaurant

IV. Contents of Thanksgiving Day

1. Thanksgiving Day "Thanksgiving Month Offer" promotion.

in order to thank the new and old customers for their support, xx Western Restaurant specially designated November as Thanksgiving Month of XX Western Restaurant, and launched the following preferential activities:

1) This month (November), business meals around 1 yuan were launched from 11: to 13: every day (1st to 3th), and all kinds of western-style fried rice and salads were presented, with reasonable nutrition and delicious taste. At the same time, the hall will launch 4 to 5 special dishes for sale every day.

2) In order to make the Thanksgiving holiday atmosphere strong, xx Western Restaurant has carefully designed birthday parties, wedding anniversaries and other special occasions. Birthday-goers will be able to participate in making birthday cakes on the spot and receive this cake. Musicians, candlelight dinners, flowers, etc. can be booked in advance, making your meal full of romance and surprises!

3) On Thanksgiving Day (November 25th), a special Thanksgiving dinner package will be launched. From 7: to 1: 3 that evening, RMB 588 per person will include a glass of beaujolais wine or sparkling cider (Americans can enjoy a 2% discount with their passports).

2. Game activities on Thanksgiving Day.

1) cranberry competition

The cranberry competition is to put a big bowl with cranberries on the ground, and 4-1 competitors sit around and give each one a needle and thread. At the beginning of the competition, the participants thread the needle first, and then string the cranberries one by one, which takes 3 minutes to arrive. Whoever strung the longest string will win the prize. As for the person who strings the slowest, he will receive a special worst prize.

2) Corn Game

In the game, five corns are hidden somewhere in the restaurant, and everyone will look for them separately. Five people who find the corn will take part in the game and others will watch. At the beginning of the competition, five people quickly peeled corn kernels in a bowl, and whoever peeled them first won the prize. Then people who didn't take part in the competition gathered around the bowl to guess how many corn kernels were in it, and the prize with the closest number was given to a big bag of popcorn.

3) Pumpkin Race

Competitors push pumpkins with a small spoon. The rule is never to touch pumpkins with their hands, and the first one to finish the race wins the prize. The smaller the spoon used in the game, the more interesting the game.

V. Preparation for Thanksgiving activities

1. Planning Department.

Be fully responsible for the preparation, implementation and supervision of this "Thanksgiving Month Offer" activity, and design leaflets.

2. customer service department.

write the content of mobile phone short messages, and count the customer numbers to be sent short messages and submit them to the planning department.

3. Sales department.

conduct telephone and SMS publicity, and accept customers' reservation for the Thanksgiving dinner table on Thanksgiving Day.

4. Security Department.

arrange manpower to be responsible for the supervision and protection of all kinds of decorative items in this activity until the end of the activity until the items are recovered and put into storage.

5. All staff of the restaurant.

all the staff of the restaurant should strengthen the publicity of the Thanksgiving Day "Thanksgiving Month Offer" organized by the restaurant. Anyone in any department cancels their vacation on Thanksgiving Day.

6. Publicity and promotion of Thanksgiving activities

1. Printing of leaflets: 5, copies (distributed with newspapers).

2. Send SMS to inform customers of the "Thanksgiving Month Offer" activity.

3. Advertising banners and billboards in front of the restaurant. Thanksgiving dining activity plan 3

1. Activity time:

2xx from October 18th to November 25th

2. Venue:

Zijingang International Hotel

3. Activity organization:

Consultant:

Commander:

Overall execution:

. Activity background:

Zijin Port International Hotel is a five-star hotel, and the cuisine in the catering part includes: western restaurant-comprehensive buffet, and Chinese restaurant-Wentai cuisine. As the hotel is just holding a "food festival" in the west of the city, we must make great efforts to promote the characteristics of the hotel's characteristic seafood, so as to form a brand impression of a high-grade, diversified and civilian-priced star hotel in the eyes of consumers. Once the brand concept is formed, it will have a great impact on the future development of the hotel.

5. Purpose of the event:

Through this food festival, the popularity of the hotel will be stimulated, and more people will know about the special catering of Zijingang International Hotel.

VI. Overall theme of the event:

Love Autumn, Enjoy Food

VII. Sub-theme of the event:

The event is divided into two parts. Part one: Asia-Pacific special food advertising words in the western food department's "Gourmet": the sea is vast and the sky is high and the clouds are light, and the crab, fat fish and beautiful shrimp are fresh. Part two: Chinese food department's "Recalling Jiangnan" Wentai special food advertising words: authentic Chinese cabbage, Recalling the beautiful scenery in the south of the Yangtze River

VIII. The keynote of the advertisement:

Exquisite food blooms with lips and teeth and happiness is shared by everyone

IX. Activity scheme:

Scheme A:

Western food department-Seafood Food Festival

Activity 1: Buffet 168 yuan/buy one get one free one week before the activity

. (real name registration, access to database)

scheme b: Chinese food department-Chinese food department of "Remembering Jiangnan" Wentai Special Food Festival-Chinese food department

Activity 1: Enjoy 5% discount on swiping your card-enjoy 5% discount on swiping your card every Wednesday during the cooperation with a bank

Activity 2: Whenever you make a set meal, give away one imported red wine worth xx yuan

X. Shop layout

.

2. The electronic screen reflects the active theme. The billboards in the water brand elevator in the store are mainly about activities.

3. In order to highlight the enthusiasm and celebration, balloons and ribbons are essential.

4. The peripheral balloon arch will be placed for 3 days from the date of activity to set off the atmosphere.

5. Highlight the theme design in the lobby, make artificial beaches and seawater according to the nature of sand table, and place small marine fish! Small coconut trees are inserted around, and fishing boats and fishermen are carved with planers on artificial beaches. The big conch may highlight the theme! Increase the countdown notice table on the big theme.

6. On the day of the activity, dressing the's "island suit" was used to highlight the atmosphere of the seafood food festival, and activity billboards were hung in the restaurants and walkways on the first floor (12 halls and 1 walkways on the second floor)

6. Ornaments were hung on the seafood pond to increase other seafood species with strong ornamental value and good breeding. (such as fish, turtles, seal snakes, sea eels, sharks, etc.)

7. The brochure is beautifully designed.

b: Chinese food department on the second floor Chinese food department on the second floor

1. With the ancient Yue country as the historical background, add classical decorations

2. Replace the existing magpie wallpaper with colored paintings describing the history of Yue country or use scrolls to hang paintings describing the Wenzhou cuisine

3. Replace the existing decorations with some cultural decorations, such as porcelain

4.

5. Purchase oil-paper umbrellas and other Jiangnan special decorations.

XI. Media promotion

Suggestions: radio stations, newspaper clips, group buying websites

1. Establish Sina Weibo and Tencent Weibo

2. Invite more than 1 media stations in Hangzhou to report on Urban Express, fashion for 7 days, feel life,

XII. Activity expenses:

XIII. Major work arrangements (progress) of various departments. Thanksgiving dining activity plan 4

1. Activity time:

2xx from November 24th to December 8th

2. Venue:

XXX Western Restaurant

3. Activity background:

XXX Western Restaurant is a five-star western restaurant. As the western restaurant has just held a "food festival" in the west market, We must make great efforts to promote the characteristics of seafood in western restaurants, so as to form the brand impression of high-grade, diversified and civilian-priced star hotels in the minds of consumers. Once the brand concept is formed, it will greatly promote the future development of this hotel.

IV. Purpose of the event:

This food festival will boost the popularity of western restaurants and let more people know about the special dining of XXX western restaurants.

Fifth, the overall theme of the event:

Love Autumn, Enjoy Food

Sixth, the advertising tone:

Exquisite food blooms and happiness is shared by everyone

Seventh, the event plan:

1: The buffet one week before the event is 168 yuan/buy one get one free event

(Real name registration, access to database)

On November 24th, RobertStern, our executive chef from new york, will give you an extraordinary Thanksgiving buffet dinner at RMB 38.