In recent years, with the rise of China film market. More and more foreign films pay more attention to the China market, no matter what films are ready to be released in China. The relative producers will advance several posters rich in China elements. The upcoming animated film "Peter Rabbit 2: Escape Plan", the Chengdu version of the poster launched, however, caused a heated discussion because of its design.

Peter Rabbit 2: The Escape Plan released a series of posters, mainly from the English countryside? Brother rabbit? Peter traveled across the ocean to China with the rabbit families full of vitality. Wandering in seven major cities in China, from the north, Shanghai, Guangzhou and Shenzhen to Wuhan, Hangzhou and Chengdu, I feel the unique and wonderful charm of every city in China. Let the rabbits see things in a blur.

It is well known that the most distinctive food in Chengdu is spicy rabbit head besides hot pot. And in the poster? Rabbit family? There is a pot of hot pot and a pot of spicy rabbit head in front of you. At this moment, people feel that cartoons can also become thrillers. A group of rabbits looked at the pot full of spicy rabbit heads in horror. Is it that I am eating myself? The copy of the poster is full of bad taste, which completely makes people unable to find the beauty of the story in it. The series of stories about Peter Rabbit was originally based on comedy fairy tales, but now the poster of Chengdu Rabbit Head suddenly appears, which really feels that it has developed to the dark side. Minors are naturally excluded. No parent will think that the film behind this poster is suitable for minors to watch.

In fact, many imported foreign films have the mentality of doing as the Romans do, so long as they enter the release market, the posters will have corresponding cultural elements. Some posters are typical earthy marketing, but whatever earthy creativity is, it should be linked with the content and style of the film. Such posters will attract people to stop and watch or publicize.

Although the content of Peter Rabbit's poster is very close to our culture, what is the purpose? Bo eyeball? And desperate to push. It seems that the trader is too fierce, and the slaughter is full of visual sense.