The hot trend of short videos has been blowing for several years, and some content directions have become saturated, such as food, comedy and other fields. Now it is almost impossible to get ahead.

So which content direction is more popular now and worthy of creators to try?

Today Xiaoyu will not give a very detailed answer, but will use the method shared with you in the previous article, refer to the PGC video list of the new list and the video list under the Toutiao list, as well as the Meimiao Short Video Operation Assistant

I will take you through the good role model module in the article.

Let’s first take a look at the top ten of the PGC video weekly list. Everyone should be familiar with these IPs. By looking at these ten IPs, we can find that animation is currently very popular, and fields such as comedy, food, emotion, and parenting are relatively popular.

Judging from the 100 IPs in the entire ranking, a lot of highly vertical content has appeared, such as "Jelly Bean Square Dance" ranked 31st, "Greater Wuhan Magazine" ranked 37th, and "Flying Bear King" ranked 77th

"Glory" and the 99th-ranked "Xiao Si Talk Financial Management", it is easy to identify these highly vertical IPs. You can watch their videos when you have time.

When you are looking for vertical IPs, you can also search in the field list. For example, we can see the top 20 IPs in the field of food, such as "Jungle House" and "Wild Food Brother", which belong to the original ecological experience food content.

Mom’s Food Diary” is specially designed to serve moms, and “Sun Cat Breakfast” defines the content more accurately.

In the future, there may be accounts that specialize in cooking dinners, and accounts that specialize in making nutritious meals for the elderly. If further subdivided, there may be accounts that specialize in making lunches for diabetics. The examples are rough, but this is the short video industry.

Segmentation trends.

In addition to the field, the content direction also depends on the topic selection. At this time, we have to look at the data list. We can find that the content with high playback volume is mainly news real-time hot events such as the two sessions, as well as family ethics and emotions such as mother-in-law’s betrothal gift and husband’s mistress.

Controversial events, as well as life-scene events such as depositing money in the bank and buying cigarettes in the supermarket.

Finally, let’s talk about how to adjust the content direction. Here Xiaoyu will take the food account as an example.

For example, if you are making a food tutorial, it is already difficult to do it in the already saturated food field. You can fine-tune it according to the method I just mentioned, such as making a few dinner-related content to try, or making a few experiences.

category, and then continue to work in a certain field for a period of time based on feedback. When your video has unique competitiveness, it will naturally become stronger.

There is another point that needs to be explained. In fact, it is not that our content is not good enough that we need to adjust it, but that we must actively cater to the preferences of users. The only constant in the Internet era is change. Sooner or later, the unchanged will be eliminated by the Internet era.