This year's Food Festival takes "Ecological Food Paradise" as the theme, culture as the main line, and food as the medium to greatly enhance the image of the city, and expand and enhance its popularity and reputation.
According to the requirements of the county party Committee and the county government, the work that our bureau is responsible for during the food festival is summarized as follows:
First, carefully organize and actively mobilize enterprises to participate.
A total of 130 exhibitors signed up for this year's Dragon Boat Festival, which is divided into more than 70 exhibitors of agricultural and sideline products and more than 60 exhibitors of gourmet snacks; Geographically, it is divided into 40 local enterprises, 22 domestic characteristic product enterprises and 4 provincial and county characteristic product enterprises. Products involved in agriculture, forestry, animal husbandry, fisheries and so on. , can fully display the characteristics of agricultural and sideline products industry development achievements.
Second, bring forth the new top ten famous dishes and snacks.
In order to carry forward the food culture and tap the essence of food, the traditional "Top Ten Foods" and "Top Ten Snacks" were innovated, and 20** Dragon Boat Festival food innovation competitions such as Longhe peasant chicken, cold spring duck, country braised mutton roast steak and Longhe fried steak were held, as well as the selection activities of top ten famous chefs and top ten pastry chefs. Potatoes are fragrant all over the garden, and health miscellaneous grains noodles, Kanda vanilla cake, coffee cake, super-large fried pile, assorted miscellaneous grains purple potato cake, cereal steamed bread, egg roll, first-class shortbread and peanut walnut package are rated as the new top ten snacks.
The third is full display and the participation of tourists.
In this year's food festival, we actively mobilized folk artists in our county to make special food snacks by themselves, so that visitors can witness the making process of special folk foods such as black pork jiaozi, chicken excrement vine jiaozi, cold spring bean jelly and special cassava rolls. In order to enrich the participation and entertainment of tourists, a stone mill was also set up at the event site, where tourists can grind and experience the food production process by themselves.
The fourth is to go against the trend and make new breakthroughs in the sales of zongzi.
During the Dragon Boat Festival, Zongzi innovated and proved the unique superior position of the trademark in the Zongzi industry in the province with national geographical indications, realizing the flying journey of Zongzi, and entered six airlines including Hainan Airlines as plane meals for passengers. And opened a franchise store in Haikou to sell zongzi online, and entered the inland markets such as Guangzhou and Shenzhen to take the people-friendly route for multi-channel promotion, which made the sales of zongzi climb steadily. According to incomplete statistics, during the Dragon Boat Festival this year, the sales of zongzi reached 7 million, and the sales exceeded 9 1 10,000 yuan. It has received a total of10.2 million tourists, and the total tourism revenue is nearly 20 million yuan. This year's Dragon Boat Festival, in addition to the hot sales of zongzi, the sales of special agricultural and sideline products and special snacks are also very gratifying. According to preliminary statistics, during the three-day Dragon Boat Festival holiday, the sales of featured agricultural and sideline products reached 6.5438+0.5 million yuan, and the sales revenue of featured snacks reached 6.5438+0.8 million yuan.
Verb (abbreviation of verb) summarizes experience and finds problems.
Under the guidance of the county party committee and the county government, all departments in the county do their duty and work together to ensure the activities are carried out in an orderly manner. Although the Dragon Boat Festival has come to a successful conclusion, we find that there are still many shortcomings that need to be continuously improved in the future work:
First, towns and villages do not pay enough attention to it, and there is a coping mentality. The products of township booths are not complete enough to highlight the characteristics of towns, and hotels in various towns are not well organized, especially Longmen Town, which fails to mobilize hotels to enter the food court.
Second, the service facilities are not in place. For example, there is a lack of mobile toilets at the event site or the toilet signs are unclear and the sanitary conditions are poor.
Third, the exhibition planning is not creative, the participation in activities and the exhibition of agricultural and sideline products are low, and the order of on-site activities is chaotic.