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Why do white-collar workers like Pan Pan lime black tea?
In the era of consumption upgrading, the domestic beverage market is looking for a market breakthrough. "Taste" is no longer the single core attribute of soft drink products, but creating "all-in-one" and "customized" products has become a new market opportunity. How do beverage products win the favor of young people? The key is to be young. Pan Pan Food has launched an attitude tea beverage-"Pan Pan Lime Black Tea".

I look forward to the release of Lyme Black Tea and JD.COM Platform, and the live activities are very exciting.

On March 15, Pan Pan Lime Black Tea and JD.COM E-commerce Platform went on the market, and a promotion activity of "Only food can live up to youth" was held in JD.COM Building.

Pan Pan Cuisine specially invited Michelin-starred chef David guzman to take Pan Pan cuisine as the creative raw material and seek inspiration from the four seasons. He carefully designed five kinds of desserts for JD.COM audience: love in spring, sound in summer, reality in autumn, rhythm and rebirth in winter, so that the audience could feel the combination of vision and taste. A delicious feast.

Pan Pan lime black tea is based on concept innovation and function promotion, and mainly promotes the concept theme of "three young people". In the new era, there are three young people "with attitude, experience and vitality", who dare to prove themselves and lead a different life. More and more young people are on the road of "life is up to me". Behind young people's courage to struggle and break through, more is unyielding. The life value of young people is the source of vitality. After stumbling, they are more and more aware of and cherish every experience from youth to maturity.

How can the road to youth be accompanied by a cup of tea? The taste of Panpan lime black tea not only meets the preferences of young people, but also is favored by young people in style and color tone. Pan Pan Food has an insight into the label characteristics of young people's "attitude, experience and vitality" and launched this "Three Youth" tea drink. When black tea collides with lime, it will bring a new taste experience. The new packaging is more in line with the individual needs of young people. Network expressions such as "Come on, there are new hot spots every day" and "I lost 18 pounds in my dream last night, and my dream is always contrary to reality, and my baby is unhappy" are more in line with young people's personal expressions.