#Planning# Introduction Writing a planning book is to use existing knowledge to develop imagination and achieve the goal as quickly as possible within the reality of available resources.

The following is a compiled marketing plan, welcome to read!

Marketing Plan Planning Book Part 1 1. Background Cross-stitch is a craft that originated in Europe. It was first popular in the court and later spread to the people.

People can make their favorite patterns according to their own interests and hobbies, and use them to decorate daily necessities, mobile phone chains, card holders, wallets, pillows, various backpacks, tablecloths, murals, etc., to entertain themselves and reflect their personal style.

Gifts for relatives, lovers, and friends will bring unexpected rewards.

In a modern society with increasing pressure, cross stitch is not only a way to relieve stress, but also has become a new leisure fashion.

2. Analysis of Current Marketing Situation (1) Analysis of Market Situation Cross-stitch has the advantage of being easy to learn, and the skills of the embroiderer are not high. Therefore, as long as you master certain methods, it is not difficult to embroider very high-quality cross-stitch.

However, the finished cross-stitch products on the market are very expensive and have become a luxury product for ordinary consumers.

Therefore, these amateur cross-stitch enthusiasts can win the favor of consumers at a lower price.

(2) Competitor status: 1. There are several cross-stitch shops in Nanning, but the prices are too high and are not suitable for college students to purchase. Our prices are more suitable for college students.

2. If the services of several cross-stitch shops in Nanning are not in place, we can deliver to your door.

Teach embroidery step by step and solve their problems in a timely manner.

3. We can help them design the cross stitch they want within our capabilities.

4. The quality of our cross-stitch is slightly lower than the market price. (3) Analysis of target customer situation At present, cross-stitch is becoming more and more popular among college students.

Our customers are mainly students and teachers of our school and students and teachers of surrounding schools.

1. College students: Students can make some handicrafts in their free time, and cross-stitch is a good choice.

They can embroider some pendants (card holders, mobile phone bags, mobile phone pendants, etc.) to give to friends or classmates.

And cross-stitch is simple and the price is right.

2. Teacher: When the teacher has free time, he can also embroider some pillows or murals to give to relatives and friends.

3. Opportunities and Problems 1. Advantages: ① Cheap price ② Attentive service (on-site embroidery teaching, exquisite packaging, delivery of items) ③ Good product quality ④ Handicrafts can better express feelings and have more commemorative value ⑤ There is currently no cross stitch around the school

store, there is a certain market ⑥ Diversification of categories 2. Disadvantages: ① Insufficient funds ② Insufficient supply of goods ③ Low visibility of cross-stitch ④ Many competitors 4. Marketing strategy (1) Products (cross-stitch semi-finished products) The main products marketed are:

1. Card holder (the finished product can be used to hold bank cards, various small films, etc.) 2. Mobile phone case (the finished product can be used to hold mobile phones, RMB, etc.) 3. Murals (the finished product has ornamental value and can be used to decorate rooms, etc.) 4. Small pendants (

The finished product can be used to decorate bags, etc.) 5. Pillow 6. Wallet (2) Price At present, the cross-stitch of the True Love brand is low-priced, good quality and guaranteed.

And the price is cheaper than those sold outside Nanning, making it more suitable for students.

We provide special services and on-site embroidery teaching, and also leave contact information for customers. If customers have any questions, they can contact us and we will help them solve the problems in time.

We can also design the cross-stitch style that customers want according to their requirements within the scope of our capabilities.

Our aim is to meet the needs of our customers.

?Determine appropriate prices through research and analysis to attract students.

The specific price strategy is as follows: About 30% lower than the external market price (3) Promotion plan We use the following channels according to the characteristics of students and the conditions of the school: (1) Broadcast publicity: explain our cross stitch through the radio to let students know better

Cross stitch, prepare a broadcast script and broadcast it regularly at 4pm every Friday.

(2) Poster promotion: When new goods are received, a poster will be issued to list the types and styles of cross-stitch, features and discounts to let more people know about it. There will also be a 10% discount for the top three.