Promotion and traffic diversion are the most important part of the operation of a physical store. Only accurate traffic diversion can bring a steady flow of customers to the physical store. When the customer flow increases, the physical store will make profits.

Let’s first analyze the reasons why customers enter your store, which are nothing more than the following three.

1. The psychology of taking advantage does not mean that the price of the product is cheap, but that it makes customers feel that there is a bargain; 2. The mentality of following the herd, if two stores buying the same thing, if your store seems to have more customers, then the average person will

You will also adjust your own behavior based on the behavior of most people and choose to enter your store for consumption; 3. The store has additional value and deserves customers' attention.

When designing a promotion and drainage plan, you should also grasp these three psychology of customers.

Here are 4 simple and practical strategies for promoting and attracting traffic, which you can refer to and learn from.

Drainage method 1: Drainage traffic with low-price products. Take out one or two products in the store to attract traffic at low prices. Regardless of profit, attract customers into the store first.

Fruit shops often do this kind of activity. For example, a box of strawberries with an original price of 20 yuan sells for 10 yuan, and pineapples that cost 12 yuan a pound sell for 5.8 yuan a pound. There are also some restaurants that will promote one or two special dishes as traffic-draining products.

, such as New Bailu’s sweet and sour pork ribs for 5 yuan, and plum peanuts for 3 yuan.

Drainage method 2: Super gifts to attract traffic. Buy discount coupons or vouchers to get super gifts.

We have also introduced before that Sister Chen, who runs an electrical appliance store, made a batch of 200 yuan vouchers. If she buys a voucher, she will give customers a small electric fan worth 80 yuan. The voucher can be used directly as cash.

If you spend money to buy a voucher, if you are a customer, will you come back to spend money later?

The answer is yes.

If you don't come to spend, it is equivalent to buying an 80 yuan electric fan for 200 yuan, and Sister Chen will not lose.

If customers come to consume, sales will increase. The profit of electrical appliances is calculated as 30%. Even if the customer just uses up the voucher money and buys a product worth 200 yuan, Sister Chen can still earn 60 yuan.

The cost of the small electric fan as a gift is actually less than RMB 60, so while attracting traffic, I also make money.

What other smart merchants will give as super gifts?

Taobao, Tmall and JD online shopping discount card.

The purchase cost of the merchant is very low. As long as the customers who come to the store make a purchase, they will receive one as a gift. For the customers, this is a very valuable gift.

Drainage plan 3: Sponsor gifts from other merchants to lure traffic. Cooperate with merchants near your store and tell them that customers who spend any money in their store can come to your store to receive free gifts.

Worried about losing money?

Don’t be afraid, as long as the marketing plan is well designed, customers will definitely spend money voluntarily.

For example, if you open a clothing store, you can cooperate with nearby stores and let customers come to your home with receipts to receive scarves or belts worth 10 yuan for free. Note that the value of the gift is 10 yuan but the cost should be low, preferably cost-effective.

Control it within 5 yuan.

After customers arrive at the store, you can tell them that they can get a belt with the receipt, or they can choose to buy anything in the store and get a 20 yuan discount.

As long as the customer chooses to deduct 20 yuan from purchasing other products, the store's sales will increase.

There is a detail to pay attention to here. It is recommended that the product price in the store be above 50 yuan, so as to ensure that you will not lose money after deducting 20 yuan.

Most customers are actually more willing to buy other things than to take the gifts directly. Firstly, they feel that buying something from a white-collar worker in someone else's store would be a shame and make others feel that they are being cheap. Secondly, they also think that it is worth 10 yuan.

Compared with the free discount of 20 yuan, the latter is more cost-effective.

Drainage Method 4: WeChat Group Drainage: Add all the old customers you have accumulated to the WeChat group, and use coupons, group buying, bargaining, lottery and other merchant activity tools to promote the WeChat group. This can not only activate old customers, but also create fission.

Get more new customers.

There are many merchant activity tools on the Internet, most of which are paid, but there are also free ones, such as the official account Diliubao, which provides various free merchant activity tools and activity strategies, and has the advertising resources of the 72advertising platform, covering users reaching

More than 800 million, with support for more than 1 billion daily exposures. The most important thing is to provide free trial investment, and you will pay if it works.

We have done such a test before, and more than 400 old customers evolved into four large groups of 500 people within a week.

The flow of customers is coming, but are you still worried about losing profits?

Of course, no matter which traffic diversion method is used, attention must be paid to considering the customer's perspective, accurately grasping the customer's psychology, and allowing customers to obtain a good purchasing experience.