1

Didi has launched "Ow, Ow, Eat" and resumed take-out to fight the US delegation?

after the failure of the "Didi Takeaway" business in 219, Didi is making a comeback, once again entering the core area of Meituan and exploring the take-away market.

It is learned that "Woao Dining" was formerly called "Satisfying the Gai Rice", and it was piloted in some areas of Tianjin from mid-22, covering Tianjin University and Nankai University. It can be seen that the main users of "Woao Dining" are still mainly young people. In the choice of dishes, with the increase of platform suppliers, dishes are no longer limited to rice, but added to food such as flour and noodles, realizing the diversification of dishes. At present, there are more than 3 "Woao Dining" partners, and seven brands have been set up to operate independently to meet the needs of users with different tastes in dishes.

webase Comments: The rise of young people's spending power has attracted all parties to enter the catering and take-away market. At present, it is not clear whether "eating out" will be widely promoted in various places. However, Didi, which has changed its style of play in the take-away market, has formed a differentiation with other take-away platforms, such as Meituan and Hungry, and may be able to open up a new road.

2

After going to the water's edge for five times, Yu Minhong announced the live broadcast with goods

Finally, New Oriental in Yu Minhong decided to switch to live broadcast with goods. Yesterday, Yu Minhong revealed in the live broadcast that New Oriental plans to set up a large-scale agricultural platform in the future, and he and hundreds of teachers will help sell agricultural products and support rural revitalization through live broadcast.

Yu Minhong also said that New Oriental is going to cancel the lease of 1,5 teaching points, and these teaching points have cost six or seven billion yuan only for renovation, as well as liquidated damages, deposits, tuition refund for students and salaries of teachers who have left their posts, which are very expensive.

However, Yu Minhong said that there was no capital chain problem in New Oriental. He revealed that he had a rule that if New Oriental stopped doing it, the funds on New Oriental's books must be enough to refund students' tuition fees and pay all teachers' salaries. Therefore, Yu Minhong said that this rule made New Oriental have no major problems at present.

webase comments: for the teaching and training industry, transformation is an unavoidable problem. This time, Yu Minhong and his former colleague Luo Yonghao once again stepped into the same river. But whether New Oriental and Yu Minhong can reproduce Luo Yonghao's success is still too unknown.

3

Xiaohongshu completed a new round of financing of 5 million US dollars, with a post-investment valuation of 2 billion US dollars

According to public data, Xiaohongshu, which was founded eight years ago, has completed five rounds of financing, and the latest round occurred in June 218, with a 3 million US dollar series D financing led by Alibaba. However, according to informed sources, Xiaohongshu also conducted a round of private financing in the first half of last year. At that time, its valuation had reached 5 billion US dollars, and it rose to 6 billion US dollars by the end of last year.

By the middle of this year, the price of Xiaohongshu in the secondary market has been rising all the way, and its valuation is almost $1 billion. Some investors told 36Kr that "many institutions can't buy old stocks even if they are overwhelmed". Now, the valuation of Xiaohongshu has soared twice in less than half a year, which is accompanied by the continuous improvement of its operating data.

webase comments: this round of financing node occurred after Xiaohongshu went public in the United States. Unlike the US stock market, the review and supervision of the Hong Kong stock market is stricter, and the valuation given to enterprises is more rational than that of the US stock market. After this financing, Xiaohongshu may officially start the process of listing in Hong Kong, and what kind of reaction the market will eventually give is worth looking forward to.

4

MUJI muji sells fresh food in China. What does it look like?

Recently, at the investment promotion conference held in Sun Palace, Ruihong Tiandi, Shanghai, the project organizer officially announced that MUJI's first fresh compound store in China has settled in Shanghai, and it will officially open on November 11th, with the trial operation period from November 8th to 1th.

this is another new format that MUJI tried in China after restaurants, hotels, bookstores and convenience stores-fresh supermarket, and started a new journey of strategic cooperation with JD.COM group, and joined hands with its Qixian supermarket to provide quality food proposals.

this fresh compound store is located on the ground floor of Sun Palace in Shanghai Ruihong Tiandi, covering an area of 4,13, including shops and supermarkets. The store not only sells regular MUJI products, but also fresh food such as vegetables, meat and fish, which is safe, fresh and natural. Customers can also buy Hokkaido specialty snacks limited during the period.

webase Comments: In fact, MUJI has been involved in selling vegetables for a long time. However, it remains to be seen how MUJI will stand out from the rest of the domestic fresh track which has been occupied by Meituan and Boxma Xiansheng, as well as various community fresh food shops and traditional vegetable markets.

5

Speeding up the sinking of the market, Shangmei Life won the strategic investment from Xiaomi

On November 8, the hotel chain Shangmei Life announced that it had won the strategic investment from Xiaomi Group.

It is reported that the first stop of strategic cooperation between Shangmei Life and Xiaomi is to upgrade the "Shangkeyou family" intelligently.

Shangmei Life said that it is expected to complete 1% intelligent upgrade of Shangkeyou brand family products in 222. For investors to reduce costs and increase efficiency, open stores quickly and make quick profits, and also bring consumers a more quality intelligent check-in experience. Lou Yang, executive director of Light Source Capital, said that Shangmei has been actively deployed in the digital transformation of hotels. The introduction of Xiaomi as a strategic investor will enhance the differentiation and intelligence of Shangmei products and bring them higher user value.

According to the data, Shangkeyou family is the main hotel brand of Shangmei Group, and currently has more than 3, hotels in China. According to the research report released by Qingbo Intelligent, Shangkeyou ranks first in the coverage of third, fourth and fifth tier cities, with more than 12 million members.