I have also thought about opening a salmon store, so I can give you an answer.

1. firstly, the consumption prospect of salmon is broad, and the domestic demand is increasing rapidly. The main producing areas of salmon farming abroad are Norway, Chile and Faroe Islands. The annual import volume is increasing by more than 1%, surpassing Japan to become the largest importer in Asia.

2. Salmon is rich in nutrition and suitable for a wide range of consumers. Salmon is rich in omega-3 unsaturated fatty acids, which has the effects of improving intelligence, strengthening brain, beautifying body and delaying aging. From infants to the elderly, they are all target consumers. As far as the current consumer groups are concerned, the main targets are small white-collar workers, complementary food for infants and young children, and food eaten after 8/9.

3. Salmon has a wide range of recipes, which have been extended from simple sashimi to various cooking practices of Chinese food. Stew, fry, fry and bake.

the location of any specialty store is the most important.

if the salmon store is mainly wholesale, it should be opened in the seafood wholesale market.

if the salmon store is mainly retail, it should be opened near the food court and CBD.

consumption form: ready-to-eat+take-out.

don't open it in the farmer's market or the front room of the community.

originally, large supermarkets were also the preferred addresses, but supermarkets all had salmon counters, and instead they became competitors.

Suitable cities: Beijing, Shanghai, Guangzhou, Xiamen, Fuzhou, Suzhou and Qingdao (Chengdu to be considered)

Publicity and promotion:

1. Online: WeChat, Tik Tok, Today's headlines, SMS, food platform.

this is an era of mobile phone consumption.

a wechat: the most basic thing is to have a WeChat official account. Fission mode → forward, collect praise and send red packets. Bargaining

advantages: it spreads quickly. Disadvantages: the cost is uncontrollable.

don't give it away until it is over, which will have a negative impact.

aging can be preset, but quantity cannot be preset.

b Tik Tok: Cooperation with local gourmet coffee shops can be simple publicity or win-win cooperation.

advantages: it spreads quickly. Disadvantages: the conversion rate is uncertain.

c today's headline: advertising.

advantages: strong pertinence. The cost is controllable. (settable range, clicks)

Disadvantages: the conversion rate is uncertain.

d SMS: cooperate with third-party operators and send it directionally.

advantages: controllable cost.

disadvantage: the conversion rate is uncertain.

e, settled in the food platform: Meituan, Dianping.com, Hungry

Advantages: strong pertinence. Disadvantages: there is a deduction.

2. Offline promotion activities:

Free tasting, full gift and discount

All the guests are here. Can you stay to see your sincerity?

the biggest and only effect is to "make customers feel that they have made a bargain"!

The random exemption is even more surprising (forwarding to WeChat friends circle/Weibo platform is required).

if it's a food eater in the office, it should be "willful and preferential".

conformity will keep you taking orders.

keep up with hot spots, such as talent show, weighing, food grade exam, and letting beautiful women dress up as bears

design a simple logo, so that the logo can go hand in hand.

publicity is the means, and quality and low price are the foundation.

1, choose a stable supply.

2, close