Xiangxi Dongbao’s annual revenue in 2022 will exceed one million. Xiangxi Dongbao has 380,000 fans on Toutiao, and Xigua Video has 470,000 fans. The total number of fans is less than 1 million. The content reflects the traditional farming culture and food of Xiangxi. The video playback volume is relatively high, with an average of 200,000 views per time. above. Traffic monetization is considerable.