Agent operation models include full-case hosting, single-store hosting, customer service, through-train and other module hosting types.
1. Full-case agency operation: usually what we call a one-stop service type company.
2. Single store hosting: The most common form of agency operation, usually the model of basic service fee + sales commission.
3. Customer service, express train and other module hosting type: it only provides merchants with customer service hosting, express train hosting, store decoration design and other single or several module services.
1. What are the operating models?
1. Full-case agency operation: usually what we call a one-stop service type company.
Although many companies claim to be a one-stop service, the proportion of companies that can actually provide one-stop service does not exceed 10%.
To put it simply, the boss only needs to invest money to produce things, and the rest is left to the agency operating company to handle the business, packaging, and even slogans, etc. All the agency operating companies are involved.
2. Single store hosting: The most common form of agent operation, usually the basic service fee + sales commission model; although this model is very common, it is also the most difficult to do well.
Because there is no intersection of interests between agency operations and enterprises in terms of model. Enterprises hope to sell at high prices to obtain profits, agency operations companies hope to obtain more sales commissions through low prices, and enterprises hope that agency operators will do more work to maintain their brands.
Agent operators don't care about corporate branding because this cannot be directly converted into profits.
3. Customer service, through train and other module hosting type: that is, it only provides merchants with single or several module services such as customer service hosting, through train hosting, store decoration design, etc. The core businesses of operations and marketing plans are operated by the merchants themselves.
If this model is used properly, it can make the company more efficient and cost-effective. Many large companies outsource their customer teams, and only retain their core supply chain management and marketing operations personnel.
2. What are the contents of Douyin’s agent operation services?
1. Positioning analysis: analyze user needs and corporate brand, position and formulate strategies; 2. Basic services: including corporate Douyin account application and certification; 3. Account operation: daily maintenance and update of corporate Douyin accounts (voice and video editing and publishing
); 4. Activity planning: online marketing activities (brand theme activity planning, activity planning execution analysis, customers choose to implement according to needs); 5. Word-of-mouth formation: recommend major websites, forums, Sina blogs, Tencent Weibo, Baidu products,
The end of the world, 360 products; 6. Monitoring and feedback evaluation: monthly statistics summarize the operation status of the month, and provide a copy of the standard analysis; 7. Account operation: provide enterprises with official Douyin number planning, positioning, numbers, daily operations, etc. for each month or
Annual operation services; 8. Creative planning: Carry out targeted program type planning and script production according to customer product and brand characteristics; 9. Photography production: Organize a production team to perform photography production according to the requirements of the corresponding program type; 10.
Human connection: The media integrates Douyin’s top celebrity resources, covering fields such as beauty, food, comedy, music, dance, games, etc., provides brands with appropriate Douyin promotion plans, and recommends cooperation experts to the Douyin operation team;
11. Advertising exposure: The media has reached a strategic cooperation with Douyin Formula, and can cooperate with brands to provide preferential advertising services.
Including screen advertising, information flow advertising, sticker products, challenge competitions, etc.