Screening talents in Xiaohongshu can be carried out through Xiaohongshu APP private letter, dandelion platform and service provider. Search the nickname of the blogger directly through the dandelion platform, then check its operation data in dandelion, and then communicate with the blogger. Bloggers have their own blog circle, which can recommend some high-quality talents around them, introduce similar brands to bloggers, and find public relations and middlemen to help contact bloggers.
Bloggers directly start to introduce the features and effects of products, and the way of advertising insertion is relatively blunt, which is suitable for head stars and big bloggers, otherwise it will easily cause users' resentment. Bloggers use life scenes or personal experiences to introduce products and functions, and at the same time point out the advantages and disadvantages of products, thus making the articles more credible. This method is more acceptable to users and suitable for bloggers with fewer fans.
Cooperation steps
Both parties confirm the intention of product cooperation and determine how to cooperate, such as video, graphic and album sharing. At the same time, the brand should also explain whether the post can never be deleted or can be deleted in a few months. When discussing the price, it's best to start to make it clear in plain text whether it is the buyout price or the commission price. If it is based on the commission price, how many praises and collections should be achieved before the commission price is given, or how many products should be sold to get the commission.
The brand sends the product by mail and gives an outline of the content. Be sure to say the relevant requirements in advance, and the post must include the introduction of the product and which minefields can't be touched. After experiencing the product, bloggers began to create pictures or videos. In the creative process, brands can keep in touch with bloggers.