Beer is an alcoholic beverage made from malt and barley malt, hops, liquid gelatinization and saccharification, and liquid fermentation. Next, I will bring you the plan of beer marketing and promotion activities in 2122. I hope you like it!

1

2122 beer marketing and promotion program. 1. Name of the event:

_ _ _ Beer Culture Festival

2. Slogan of the event:

Passionate summer, have fun

2. Time of the event:

3. Location of the event:

_ _ _ < Enhance the local visibility and social influence of the project, stimulate the attention of potential customers and promote the overall sales of the project. By participating in the grand beer culture festival, customers can enjoy the psychological satisfaction of choosing _ _ city garden and establish their loyalty to _ _ real estate brand. Through the grand Oktoberfest activities, the psychological distance between _ _ _ brand and local consumers will be narrowed, and the affinity of the brand will be enhanced.

V. Activities:

Cultural performances; Invite professional performance organizations to perform variety shows. Cold meal barbecue; Raise the standard of the activity, so that participants can feel honored by holding hands. Award-winning question and answer; Interactive communication, enhance the participation of the event, and make the event site more enthusiastic. Xintianyou; Famous singers sing and interact with the audience, enhancing the intimacy of the event and winning the mass base. Beer drinking contest: through the beer drinking contest, the participation and interest of the activity will be enhanced, and the interaction with the audience will be formed to push the activity to a climax.

VI. Highlights of the event:

The grand opening ceremony set off the summer passion of the city, forming a news event that triggered media reports and focused the attention of the citizens. The combination of cultural performances and banquets has improved the specifications and grades of activities and reflected the high-end nature of real estate brands.

The prize-winning quiz and beer drinking contest made the atmosphere more lively and interesting. A northern Shaanxi folk song of _ _ _ brand and local folk culture are integrated, which brings the psychological distance between _ _ real estate brand and local consumers closer and makes the brand more friendly.

VII. Promotion method:

Short message: send short messages to customers, intended customers and target consumers to inform them of the activities and invite them to participate.

standard version: release event information, focusing on pictures, forming a strong visual impact and attracting attention.

TVC: The prime-time and prime-time columns of TV advertisements released the information of this event, which was widely publicized and aroused widespread concern in society.

VIII. Organization:

Organizer:

Co-organizer:

Cooperative media:

Inviting media:

IX. Invited guests:

__ real estate-related leaders, local news media

clinching customers, intended customers and target customers.

X. main participants:

clinched customers, intended customers and target customers

XI. Activity promotion:

During the activity, a leading group should be set up, with _ _ _ real estate related leaders as the team leader (responsible for handling emergencies), and one person from each activity-related unit will assist the team leader to promote the smooth progress of the activity.

XII. Required materials: (omitted)

Plan of beer marketing and promotion activities in 2122 2

In response to the call of the municipal party committee and the municipal government on "building five cities and creating harmony _ _", in order to promote the development of tourism catering industry in _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Enrich the cultural life of tourism food in our city, provide a set of high-grade Songyuan tourism culture food feast for the general public, enhance the city's taste and civilization, promote the rapid growth of tourism food economy in our city, and accelerate the development of the tertiary industry, aiming at creating a healthy and upward atmosphere full of joy and peace through a series of food culture theme activities, with tourism as the platform, beer as the carrier and diet as the support to show people's enthusiasm, heroism and enterprising. Show the brand-new features of Songyuan's construction, expand the influence of _ _ city on the whole country, create high-grade tourist food culture festival business cards, and enhance the brand value of _ _. It is scheduled to hold _ _ beer food festival from _ _ to _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _.

theme of the event: to create a brand of tourism catering industry _ _ catering industry

purpose of the event: to create five cities, _ _ tourism festival will take the opportunity to improve the overall brand image of _ _ through display, experience, communication and entertainment, promote the development of tourism, catering industry and related service industries, and create an environment for establishing healthy competition in the market. The purpose of the activity is to show Songyuan's unique folk customs and Manchu-Mongolian cultural features, as well as _ _ unique human landscape and tourism resources.

1. Organizational arrangement:

Event time: 8: 31-11: 31 on _____

Event location: _ _ _ _

2. Scene layout:

1. The rostrum;

2. Inflatable arch;

3. Check-in desk:

4. Balloon

3. Preparation:

1. Miss Etiquette: Name (tentative). Responsible for welcoming guests, guiding and cutting the ribbon.

2. Military bands: the names are arranged on the left front side of the rostrum.

3. corsage: one for guests to wear.

4. flower baskets: one, placed at the entrance and exit of the gate.

5. Sign-in series: for guests to sign in. (signature book and pen)

6. ribbon-cutting series: ribbon-cutting for guests.

7. podium potted flowers: placed around the podium.

8. Sound: special sound for the opening ceremony.

9. VIP room: VIP lounge before the opening ceremony.

IV. Opening ceremony procedures:

1. The rostrum was arranged the day before the opening ceremony.

2. Sign-in, ribbon-cutting series and corsage are prepared the day before the opening ceremony.

3. On the day of the opening ceremony:

18:31, all the celebrants are in place

18:51, all the performance teams stand in their designated positions

18:55, and the band begins to play

19:45, leading the leaders and guests attending the opening ceremony to be in place

19:51, the host announced the opening ceremony, introduced the leaders and guests, and introduced ".

Play music at 11: 11

11:12 Ask the leaders to give an opening speech

11:17 Please give a welcome speech by the organizing committee

11:12 Ask (government leaders) to announce the opening of this conference

At the same time, swing hammers, beat drums, release wine and release homing pigeons. Ribbon-cutting ceremony at 11: 21

ceremony ends at 11: 31

● Series of activities: each venue will be held one after another

1, _ _ _ and the special series of cultural performances in the city square: reflecting the "beer culture" and "folk local characteristic cultural performances", and organizing lively and interesting performances to the tourists.

2. Carry out exhibition, evaluation and preferential exhibition activities of Japanese cuisine and other cuisines

In order to show the operating characteristics of catering enterprises in our city and the development level of the catering industry, and meet the consumption needs of the masses, the organizing committee of the Food Festival will organize innovative banquets and evaluation activities of Japanese cuisine and other cuisines, and carry out activities days and preferential exhibition activities of Japanese cuisine, Sichuan cuisine, Shandong cuisine, Cantonese cuisine and other time-honored catering enterprises during the Food Festival. In order to expand its influence, it will be held in Chagan Lake and Chagan Lake.

Make a favorable price evaluation of the participating dishes, give away 4 bottles of beer for each table, and distribute mysterious gifts at the on-site activities, with multiple surprises and unexpected gains.

3. Exhibition and publicity of food culture: introduce Zhongshan food culture in the form of words and pictures on the spot, and introduce more and more comprehensive food theory knowledge.

4. Beer Bottle Competition

5. Mr. (Ms.) Beer Selection

6. Songyuan Catering Industry Forum

7. "Starry Night" Beer Carnival (omitted)

8. Closing Ceremony

The closing ceremony of the Food Festival will award and commend the selection results of various activities. At the same time, leaders at all levels, members of the organizing Committee, leaders of competent departments in various regions and news media are invited to participate.

scope of participation: the legitimate business, production and distribution enterprises of distinctive catering enterprises, hotels, food, daily life products and other related industries inside and outside the city.

requirements for participating in the exhibition: units and individuals participating in the evaluation should apply first, submit recipes for banquets and dishes participating in the evaluation (the recipes should pay attention to practicality and have publicity and promotion value), and with the consent of the organizing Committee office, make performances and exhibitions on the spot at the reporting enterprises or designated venues, and the organizing Committee will organize expert judges to evaluate them. Enterprises can declare 1-2 banquets, the banquet style is not limited, the cuisine is not limited, and the number of dishes in each banquet is not less than 11. 1-3 dishes selected from the banquet for the gold medal can also be produced by enterprises and individuals to participate in the exhibition evaluation.

series evaluation and confirmation:

1, _ _ famous banquet

2, _ _ famous dish

3, _ _ famous restaurant

4, _ _ special restaurant

5, golden dish

6, gourmet festival golden chef award

7, excellent enterprise organization. Select the designated dining unit of the 9th Chagan Lake Tourism Festival

The organizing committee of the Food Festival will select the designated dining unit of the 1st Tourism Festival in key restaurants, specialty restaurants, large and medium-sized hotels and restaurants in cooperation with the 1st Tourism Festival. Compile the Songyuan Catering Guide, arrange Chinese and foreign guests to dine, and incorporate it into the overall publicity content of the tourism festival, and enter it into the _ _ _ _ _ website.

2122 beer marketing promotion activity plan 3

Activity background:

Showing the city's characteristic business cards is the goal pursued by all provinces and cities in recent years. The Oktoberfest, which has appeared in various places, has become an emerging industry sought after by local enterprises and businesses. _ _ As the capital of Guangxi, the core of China-ASEAN Economic Circle, with superior geographical position, is an important economic center along the Beibu Gulf and a newly-rising hub city of the Southwest Sea Passage. The concept of building a regional international city put forward by _ _ _ is to operate three industry as a new tertiary industry. With such generous government policies and superior geographical conditions, _ _ has never held a large-scale beer event.

_____ District, after careful preparation and careful thinking, decided to integrate various elements such as automobile enterprises, beer enterprises, traditional culture and artistic performances to hold a carnival celebration of automobile beer culture, precisely to create a carnival celebration that truly belongs to _ _ citizens, and the macro management and support of the government will make such a large-scale event a well-known exhibition brand in China.

first, the main body of the project

full name of the activity: 21_______ Auto Beer Festival Activity Organization: implementation time: implementation place: organizer: organizer: co-organizer: media alliance:

second, the activity goal

runs through the whole process of running the festival with innovation, honesty, flexibility and diversity, and grasps the rich but refined. Establish the concept of leading fashion and creating business opportunities, and strive to make this Auto Beer Festival an important link in all aspects, such as combining beer industry with tourism, developing Nanning food culture, promoting urban economic development, expanding urban reputation, and developing a new platform for attracting investment, and strive to make this Auto Beer Festival a national famous auto beer festival, create a new city card for Nanning, and create the purpose of Guangxi Auto Beer Festival Paradise.

Take advantage of the characteristics that _ _ citizens like to revel and join in the fun, hold a comprehensive and large-scale car beer festival, and with the support of the government for the exhibition, create a southern carnival beer festival which is famous for the Northern Beer Festival, adding a new business card to _ _, a laurel-laden Greentown.

III. Core Planning

This event will make every effort to create a grand automobile beer festival, and truly turn the _ _ automobile beer festival into a large-scale comprehensive exhibition brand in the south, with novel forms, wonderful contents, abundant beer and carnival entertainment throughout the whole process; Enrich citizens' life with carnival and passion as the theme; With the main propaganda method of showing Lingnan customs and showing _ _ new posture, through extensive media propaganda and business interaction, the geography, humanities, resources, environment and policies of Jiangnan District of Nanning are organically integrated, and the highlights of Automobile Beer Festival in Jiangnan District of Guangxi are carefully created to add luster to Nanning, and the integration and influence of the world culture of Beer Festival are fully utilized to integrate economic development, science and technology promotion and cultural exchange. Combine beer culture, automobile culture and square culture organically, give full play to the advantages of humanity, environment and leisure in square culture, rely on image display, commodity promotion, recreational activities, competitive games, lucky draw and other activities, expand the brand value of enterprises, create an effective and suitable communication space and marketing stage for beer manufacturers and automobile enterprises, and have the characteristics of internationality, culture, entertainment and extensive participation of the masses, and have a hot and passionate holiday atmosphere.

Take advantage of the Auto Beer Festival to further promote the development of the tertiary industry in Jiangnan District of _ _ _, so that Chinese and foreign tourists and all walks of life can have an all-round understanding of Guangxi and _ _.

IV. Purpose of the activity

① Show the achievements of economic construction in Jiangnan District and show the new look of urban economic development

② Show the corporate culture of automobile and beer industry

③ Develop regional economic construction and promote regional economic growth

④ Enrich citizens' lives and build a harmonious society

V, Orientation of the event

◆ Get together for a car beer feast, feel the Greentown _ _ Jiangnan ◆ Show Lingnan customs and culture, and show the charm of Jiangnan

VI. Campaign slogan

Carnival * * * Celebration _ _ Olympic gathering for a car beer feast in Jiangnan

VII. Publicity slogan

Olympic China Year _ _ Beer Festival

VIII. Highlights of the event

. The activities of each section are rich and colorful, with outstanding highlights, which will provide the biggest publicity hotspot for creating the Southern Beer Festival, promoting the economic development of the urban area and enhancing the new image of _ _, and also for enhancing the popularity and influence of the Automobile Beer Festival in Jiangnan District of Nanning.