First of all, the investment promotion objectives planned for next year are as follows:
1, improve your business level, study more, communicate more with employees in this department, and discuss relevant investment promotion knowledge and departmental work;
2. Communicate with people in the same industry to explore and innovate investment knowledge;
3. Understand relevant information, communicate with leaders and other departments in time, discuss together, and further improve according to the actual work of this department;
The second is to increase backup customer resources as much as possible.
1. Sincerely and politely receive interested customers and visiting groups.
2. Collect customer resources in cities where Taiwanese businessmen gather, learn from other people's successful investment cases and learn from other people's failed experiences, so as to achieve their own work.
3. Keep abreast of relevant trends in the industry through regular contact and interaction with customers.
Third, stabilize existing Taiwanese businessmen and introduce other mainstream brand manufacturers.
1. We should not only pay attention to new investments, but also serve existing manufacturers well, extend our greetings to them during festivals, actively solve their practical problems and make them feel at home.
2, combined with the actual situation of the department, learn more about and introduce other interested or mainstream brand manufacturers, as far as possible to stabilize the existing enterprise manufacturers, while forming a stable development trend.
3. Communicate with leaders and relevant departments in time to ensure that the work is correct.
Fourth, actively publicize the development zones in this city, so that more Taiwanese businessmen can understand the development zones.
1. Seize every opportunity to communicate with Taiwanese businessmen and enterprises, let them know about Dezhou Economic Development Zone, and introduce them to a number of existing preferential policies.
2. If there are any activities in the city or district, please contact all Taiwanese businessmen you know in time and as far as possible, and invite them to visit the development zone on the spot. In the new year, actively carry out investment promotion work, so that your business ability can be more exercised and improved, and your work can have more excellent results.
Through the implementation of the work plan, we will effectively improve our work efficiency, give full play to our subjective initiative, set high standards for ourselves, and strive to contribute to the development of the investment promotion work of the Taiwan Affairs Office.
Investment proposal (1)
I. Principles of Investment Promotion (omitted)
Formulate relevant negotiation principles and operational procedures according to the strategy of this investment invitation.
Second, the investment strategy
Relying on the strong potential energy caused by original brands in the market, it is easy to win the trust of dealers.
According to the principle of commercial interaction among brands, the functional zoning of floors integrates local scientific laws.
Strictly control the level of investment brands and use their own advantages to attract bright brands at home and abroad. This is the premise of ensuring the overall grade level.
The store adopts a fixed-price rental system and adopts high-end prices.
The investment strategy of shops has broken the conventional situation of only attracting investment in the past.
Cooperate with relevant government departments, lay a good public welfare card, and hold cultural and artistic performances regularly.
Third, brand image positioning.
In view of the high level of potential consumption in this business circle, this investment target should also have a good brand awareness. Make use of systematic brand communication strategy to create a big stage for international and domestic famous brands to gather. Guided by the service brand and personalized mode, Tianhe City Plaza will be promoted as an industry symbol and pioneer image position in this business circle through rapid publicity.
Fourth, the basic implementation plan
Basic basis of positioning
(1) brand image decision-making principles
Tianhe City has formed an inherent brand image in its business model and business strategy for many years, which is a fact that other shopping malls cannot easily change. However, in a stable image position, it should be good at mining and changing. With the progress of the society and the update of the trend, it constantly adjusts its business model, keeping its position as "young, fashionable and upscale" and becoming a model of modern shopping centers.
② Complementary principle
In the existing Tianhe City Shopping Center, the existing products stabilize customers with high quality and high service standards; Constantly innovate, create a new concept of shopping malls, and create a high-quality lifestyle for Guangzhou people.
(3) the principle of format evolution
Traditional shopping malls are just shopping places. With the improvement of people's living standard and the change of consumption behavior, leisure shopping has become the mainstream. Leisure, catering and entertainment will greatly meet the needs of consumers outside shopping, and its scale will also exceed the shopping scale.
④ the principle of business circle expansion
Because of the positioning of high-end commercial market, we should fully consider the whole area around Tianhe City in the positioning of our consumer groups, expand the service radius and business circle, attract more high-quality consumer groups, and realize the sustained prosperity of shopping malls.
Commercial activities (omitted)
Verb (abbreviation for verb) shopping mall layout
Tianhe City Shopping Mall is positioned as a high-grade commercial center, and its customers are: international famous brands and domestic famous brand manufacturers1; 2. International chain groups.
1, major projects
Basement 1: high-end supermarket leisure series.
First floor and second floor: imported cosmetics (CD, breeding hall, Guerlain, etc. ), high-grade jewelry (Xie Ruilin, etc.). ), world-class clothing (Armani De Henia, etc. ), high-end watches, high-end leather goods (Louis Vuitton, etc.). ), high-end handicrafts and high-end pens.
High-grade women's wear series, casual wear, handbags, women's ornaments, boutique shoe stores, boutique pants stores, ladies' underwear.
High-grade men's wear series, Hugh high-speed line clothing, leather goods, men's accessories, boutique shoe stores, boutique pants stores, men's underwear, ties.
Children's wear, top-grade bedding, imported jewelry store, fine arts and crafts, sportswear, sports equipment.
The third and fourth floors: mobile phones, home appliances and high-tech products.
Fifth floor: catering.
Sixth floor: entertainment and leisure.
2. Support projects
A, furniture, fabrics, antiques, galleries, kitchen supplies, bookstores.
KFC, Japanese sushi, tea shops and bars.
Six, staffing plan:
1, investment manager 1, need to have practical experience in the marketing of the industry where the project is located (especially good at investment operation), know how to plan, be good at management, and have excellent negotiation skills and personality charm.
2. There are several regional investment managers who are respectively responsible for the investment promotion area of the project: the regional managers should have certain investment promotion operation experience, be good at persuading and encouraging negotiations, and have team spirit, obedience consciousness and overall situation concept.
There are several regional marketing managers whose main duties are to help develop the market and complete the sales. Marketing managers should be honest, diligent and dedicated, have good communication and organizational management skills, and be able to work in other cities for a long time.
4. A number of business assistants, whose main duties are to help front-line investment personnel do a good job in housekeeping (materials, calls and letters, people coming to negotiate, information collection, etc.). ) and conference organization.
5. Copywriting, graphic design, wiring, reception staff and other service personnel.
After the investment team is established, it must be trained. On the one hand, through training, the team can understand the current situation, products, investment strategy and operation steps of the project, which is also a running-in process. Investment training mainly includes the following aspects:
1, project and product knowledge, so that team members have a clear understanding of the project status.
2, communication skills (such as answering the phone, reception language, negotiation skills, manners, etc. ) to cultivate the professional awareness of team members.
3, investment expertise (investment process, negotiation skills, answering the phone, matters needing attention, etc. ).
4. Main points of investment promotion (explanation of investment promotion strategy, contract explanation, etc.). ).
After the start of investment promotion, there are still many practical implementation tasks. Based on the core concept of products, write investment promotion documents, formulate investment promotion manuals, formulate media release plans, prepare contract texts, and prepare promotional materials for various products and projects. The necessary preparatory work will lay a good foundation for attracting investment. Only by effective communication and mastering the negotiation and control skills of renters can the investment promotion work be carried out smoothly.
From the release of the first investment advertisement to the first consultation telephone, investment promotion has entered the practical operation stage. The process from the first call of the "renter" to the signing of agreements and sales of products by dealers and agents, the main partners of investment promotion, is the core part of the whole investment promotion work, which directly determines the quality and quantity of investment promotion and the success or failure of the whole process. The main purpose is to attract excellent "renters" to join the enterprise system and jointly push products to the market. In order to attract renters, effective communication is very important.
The whole process of attracting investment to contact the "renter" is generally as follows:
The first information processing (letter and call)-the first information reply-the second information processing (second letter, reply, consultation and negotiation)-the second information reply (information upgrade → selective sending of substantive materials)-sporadic orders from China Merchants Headquarters (door-to-door negotiation and contract signing)-China Merchants conference planning preparation (national conference, regional conference)-release of conference invitations (invitations).
In this process, the first thing to face is the processing and screening of "rent-seekers" information. After a good investment advertisement is released, China Merchants Headquarters will face a lot of feedback information. For the first call or letter, it is mainly important to classify the "rent seekers" according to the established investment area, record the name, address, telephone number, basic information and problems of the rent seekers, and send the "basic information about products and projects" to the other party (including in this process, there is no need to explain too much about investment promotion to the inquirer on the phone, and there is no need to answer the questions raised by the "renter" in a hurry (mainly to avoid In the second consultation process after the lessor has studied the relevant materials, the investment promotion department should selectively introduce the investment promotion and product information, and send some content materials that the lessor focuses on according to the sincerity shown by the lessor, so as to invite the other party to participate in the investment promotion meeting.
For some "renters" who are eager to know the situation, the investment promotion department should have a special person responsible for reception and negotiation, and lead visitors to visit the project and understand the operation plan, so as not to lose the "franchisees".
Face-to-face communication is still the most intuitive and effective way, and the successful development of China Merchants Association is a key step for "renters" to join. Before negotiating with the "renter", it is very important to prepare some details, such as the layout of the investment office, the working status of the staff and the reception of visitors, which directly affect the outcome of the negotiation. In the process of communication, we should skillfully convey the following information to visitors.
1, strength: cooperation with the strong can be stronger, and franchisees hope that the enterprise will be strong and relieve worries.
2. Resolute: A firm belief and a strong promotion strategy will make franchisees feel the determination to promote the project. It is the best way to illustrate the strength of the project with figures.
3. Reputation: It is impossible to unite powerful dealers by blindly exaggerating. Sincere and well-founded attitude and maximum consideration for "renters" are the basis for the common development of both sides.
4. There are methods: detailed and feasible marketing methods are very attractive to dealers.
5. Benefits: In the final analysis, successful promotion should have rich profits, and the benefits left by the project to franchisees should be considerable.
Signing a contract with the "renter" to collect rent and deposit will bring the overall investment promotion work to an end, and the subsequent sporadic investment promotion work can draw some strength, and the work center will be transferred to the comprehensive promotion stage of products.
In the process of attracting investment, we have to deal with a lot of information and participate in a lot of negotiation, persuasion and training. The work content is very trivial, and we will encounter some specific problems in the actual process. Giving good answers to the questions raised by "renters" will greatly enhance their confidence.
Seven. Job responsibilities of merchants
Deputy General Manager/Manager of Investment Promotion Department
Main responsibilities:
According to the shopping center management policies and requirements, formulate the plan of China Merchants Department and organize its implementation.
Responsible for the overall planning, layout, product mix, coordination with manufacturers, overall company planning and promotion. To ensure that the business indicators of the mall can be realized.
Organize and manage investment promotion and planning teams, and train and guide investment promotion personnel.
Responsible for vendor introduction, personnel recruitment, promotion plan, and audit of relevant contracts and communication fees of China Merchants Department.
Investment Promotion Supervisor (4 persons)
Main responsibilities:
Responsible for the investment promotion, layout and product combination of the whole floor, and coordinate with manufacturers to ensure that 100% products are recruited.
Cooperate with the overall layout of the company and complete the indicators issued by the company.
Leased equipment engineering installation management and electrical management (2 persons) (personnel provided by the developer)
Main responsibilities:
Rental equipment engineering installation management, electrical management, maintenance and management of the overall project operation of the mall, and at the same time meet the normal opening.
Assist the manager in his work. Strictly review the business qualifications and check-in procedures of merchants.
Responsible for the daily management of the lessee, and urge the lessee to earnestly perform the investment contract.
Planning Supervisor (1)
Main responsibilities:
Carry out the strategic policy of the company's business development, cooperate with investment promotion and business needs, formulate the company's advertising plan and organize its implementation in combination with the actual situation.
Responsible for the overall planning of publicity and deployment of shopping malls, put forward constructive suggestions, and make overall arrangements for promotion, layout and art design.
Eight, shopping mall rent forecast (omitted)
Survey of surrounding rents (omitted)
Follow-up: Shopping Center Investment Management
Principles of investment management (omitted)
Investment proposal (2)
Recently, the Environmental Monitoring Center of China Interior Decoration Association issued a warning that kitchen pollution is becoming another "invisible killer" endangering human health.
The oil fume exhaust gas produced in the kitchen contains carbon monoxide, carbon dioxide, nitrogen oxides, benzopyrene with strong carcinogenicity and many other substances that are seriously harmful to human body. The oil mist produced by cooking oil heating to about 270 degrees and the polymer of waste gas produced by liquefied gas combustion will lead to chromosome damage and mutation in human cells, and become one of the "invisible killers" who are prone to aging and disease.
When women are exposed to high-temperature oil fumes for a long time while cooking in the kitchen, the risk of lung cancer will increase 2-3 times. The research of lung cancer research group led by Professor Zhou Caicun, director of Tongji University Cancer Institute, shows that kitchen lampblack produces toxic smoke, which makes the local environment of the kitchen worse. Toxic smoke irritates eyes and throat for a long time and damages respiratory cells, which can easily lead to lung cancer. According to the survey data of malignant tumor incidence released by Shanghai Center for Disease Control and Prevention, lung cancer has become the largest malignant tumor in this city, the incidence rate is second only to breast cancer, and the mortality rate ranks first. In recent years, the incidence of female lung cancer in Shanghai has increased rapidly. Among the risk factors of lung cancer in non-smoking women, more than 60% of women are caused by long-term exposure to kitchen fumes.
People can't help asking: Why is there still oil smoke and waste gas in the kitchen after using the range hood?
Due to the influence of many factors, all the range hoods currently used can only remove most of the kitchen oil fume exhaust gas, and the oil fume exhaust gas emission is less than 70% of the total smoke exhaust. A considerable amount of oil fume exhaust gas floats and remains in the air because it is beyond the suction range of the range hood. If the suction range of the range hood exceeds a certain range, it cannot be sucked out. No matter its power or its grade, there is a problem, that is, the oil smoke can not be discharged, which is its defect.
Any product is not complete as long as it cannot completely solve the fundamental problem. In order to strive for perfection, the matching device of the range hood of the invention completely solves this problem. The range hood that can't completely solve the fundamental problem can completely solve the kitchen oil fume emission at a cost of several thousand yuan, and its existence value far exceeds the cost of buying the range hood.
Mr. Yan Ping, the inventor of life science health products in China, a famous entrepreneur in Jiangsu Province and the founder of Nantong Yongle Jiu Hao Biomedical Technology Co., Ltd., takes protecting human health as his own responsibility and adheres to the purpose of "pursuing health and benefiting mankind". On the basis of having many invented products to protect life and health, after years of painstaking research and repeated demonstration experiments, with strict scientific principles, precise structural conception, practical and beautiful design, combined with the principles of air flow mechanics, life and health science, polymer chemistry, material engineering and other disciplines, combined with kitchen culture, another product to protect life and health-the healthy skirt cover of range hood was invented and grandly launched.
The appearance of this range hood accessory product has opened another kitchen revolution and added a protector to human health. In human history, this is the first time to wage war on the "invisible killer" of secondary pollution in the kitchen.
The pursuit of health is the ultimate goal of mankind. The birth of a product that protects life and health is bound to be loved by people and sought after by the market. Whoever owns such products will have wealth and health.
In order to bring this product to the market as soon as possible, protect human life and health, and benefit mankind as soon as possible, we are now inviting strategic partners for the whole world.
Several issues worthy of consideration for partners:
1. Is there a market for the products of the investment project?
The production cost of this product is about RMB 100 per set, and the retail price is about 200 yuan. There are more than 350 million families in China, and the sales of families and markets with range hoods increase by a percentage point, which is geometric.
2. Product market competitiveness of investment projects?
Because it is a patented product, it has its own intellectual property rights, is a monopoly operation, has no competitors, and has a complete operation plan.
3. The vitality and after-sales service of the invested project products?
There is no pollution in the process of production and use, and consumers can install it themselves without any worries.
Experts from international authoritative new product research institutions pointed out that a popular product or service must have the following characteristics:
1, simple mechanism and convenient use.
2. Have a distinct personality.
Besides the original function, it has additional functions.
It can meet people's psychological and life needs.
It can satisfy people's feelings that they like genuine and handmade products.
6, can make people feel kind and concerned.
7, can satisfy people's curiosity and thirst for knowledge.
8. Commodities contain factors aimed at health and longevity.
The invention of the healthy skirt cover of the range hood completely conforms to the above characteristics, so the patented product of the invention is a product with great market potential and broad development prospects.
Those with foresight can jointly develop this healthy product with great market potential as long as they have certain financial strength (strategic reserve is more than 50 million yuan).
In addition, to seek an operation general manager in every province of China, you need to have certain economic strength (the project operation fund is 3 million yuan), operate according to the company's plan, be a boss easily and make a lot of money easily.
Project status:
Invention patent number: * * * * *, range hood matching device, oil fume emission capacity is 100%. The manufacturing cost of each set of products is about 100 yuan, and the retail price of each set is above 200 yuan. In order to avoid unnecessary intellectual property leakage and disputes, detailed information is not provided for the time being, and detailed intellectual property documents can be provided after the interview and cooperation. You can consult and verify with the State Patent Office.
Regional investment plan:
Each province set up a distribution company, which is in the charge of the general manager. The first-class and second-class agents are recruited from the following prefecture-level cities, and each prefecture-level city agent receives a market deposit of 300,000 yuan for patented products. Before there are no provincial agents in the province, municipal agents can also negotiate directly.
Product price: The production cost of this product is about 65.438 million yuan, the market sales price can be above 200 yuan, and the net profit of each machine is above 65.438 million yuan. Compared with the price of range hood 1 1,000-6,000 yuan, the price of this product is only Mao Mao Rain, which can be completely accepted by the market. The problem is not the price, but the value.
Benefit analysis: Based on the calculation of ten prefecture-level cities in each province, each city can sell at least 50,000 sets of products, that is, each province can sell at least 500,000 sets. Based on the profit of 20-30 yuan of each agent or distributor, the annual gross profit of each provincial agent can reach 1 1,000-10.5 million yuan, and the annual gross profit of each prefecture-level agent can reach 65,438+.
Marketing plan: there is a detailed and complete marketing plan, which is not provided for the time being because it involves trade secrets, and needs to be provided after interview and cooperation.
Contact information:
Contact: General Manager Yan