1. Different uses
1. Single page: Promotional single page is different from other traditional advertising media. It can select the target audience in a targeted manner and reduce waste. Promotional leaflets are direct advertisements for pre-selected targets. Ad recipients can easily develop a sense of superiority that cannot be matched by other traditional media, allowing them to pay more attention to the product independently.
2. Posters: Modern society posters: a relatively common social phenomenon, accepted by most people, and provide important information about modern life. Corporate poster: Recognized by corporate departments, he can use it to control some of employees' thoughts and trigger thinking.
2. Different design skills
1. Single page: The specification of the promotional leaflet is usually 8K or 16K, and the paper is usually 105g, 128g or 157g copperplate Paper, printed in color on both sides. Supermarkets use promotional leaflets as the main periodic promotion means of the store. For example, in summer, they focus on beverages, heat protection products, air conditioners, etc., and in winter, they focus on hot pot, cooked food, cold protection products, etc.
2. Posters: In addition to mastering the contrasting skills in the use of colors, there are also several contrasting relationships that need to be considered in terms of composition. Such as the contrast of thick and thin in composition techniques, the contrast of far and near in composition techniques, the contrast of density in composition techniques, the contrast of static and dynamic composition techniques, and the contrast of Chinese and Western composition techniques. Comparison of ancient and modern composition techniques, etc.
Extended information:
Characteristics of single page:
1. Free content and informal form, which is helpful to catch consumers’ attention immediately.
2. Information feedback is timely and direct, which is conducive to two-way communication between buyers and sellers.
3. Advertisers can adjust advertising activities according to market changes and follow the market trends.
4. Get rid of the control of middlemen, and both buyers and sellers will be happy.
5. The effect of single-page advertising is objectively measurable, and advertisers can reallocate advertising fees and adjust advertising plans based on this effect.