1, expanding market share: By joining, we can rapidly expand market share and realize the rapid growth and expansion of the brand. However, direct selling needs to invest more resources and time, and it is difficult to achieve large-scale expansion in a short time.

2. Reduce risks: Franchisees can independently assume the risks and responsibilities of the franchise stores, thus reducing the risks and responsibilities of the headquarters. On the other hand, direct selling requires the headquarters to bear all risks and responsibilities. If it is not well managed, it may have a negative impact on the whole brand.

3. Brand diversification: By joining, more brands and products can be introduced to realize the diversified development of brands and meet the needs of different consumers. On the other hand, direct selling is relatively single and it is difficult to achieve diversified development.

Therefore, grandma's handiwork is to join, not to operate directly.