at the beginning of February this year, I was fortunate to visit Pingyao ancient city, which is known as a world cultural heritage and a national historical and cultural city. When the magnificent wall in front of me crossed the horizon, my eyes were tightly attracted by this masterpiece of creation. I can't help thinking of Old Town of Lijiang. These two different styles have formed a huge visual difference in my mind, and I can't help feeling the ethnic diversity of Chinese civilization. I have read the historical materials about Pingyao ancient city before: Pingyao ancient city was built in the Western Zhou Dynasty with a history of 2,7 years. It is a county-level city built in full accordance with the traditional planning thought and layout program of the Han nationality in China. The ancient city covers an area of 2.25 square kilometers, * * * has four streets, eight small streets and seventy-two dragon alleys. It is a large-scale ancient architectural complex composed of complete ancient city walls, ancient streets, ancient shops, ancient temples and ancient houses, with obvious central axis and symmetrical layout. It is the most complete preserved ancient county in China. There are 3,797 traditional quadrangle dwellings with protection value in the ancient city, of which more than 4 are well preserved, basically maintaining the style of dwellings in the Ming and Qing Dynasties, and are living specimens of county towns in China during the Ming and Qing Dynasties. The most thrilling thing is the winding and shrinking city wall, which is obviously the proof of the history of fierce wars in ancient northern China. It can be said that the feature of Pingyao ancient city is the most obvious wall, while Old Town of Lijiang is known for its small bridges, flowing water and people.

walking into the ancient city, this serious street layout is also amazing. According to the tour guide, Pingyao Ancient City is a county town built in full accordance with the traditional urban planning, layout and program of Han nationality in China. In a closed city, with the city building as the center, there are 4 streets, 8 small streets and 72 winding alleys intertwined, with clear functions and orderly layout. Most of the houses we saw were built in the Ming and Qing Dynasties, and the courtyards were mostly quadrangles with brick walls and tile roofs. Ordinary people are mostly wooden tile houses, with single-family houses and narrow courtyards. This is completely different from the graceful street view of the canal in front of the door and the water lane behind the house with the cultural characteristics of Naxi nationality. It can be seen that these two huge architectural contrasts are influenced by their geographical factors: one is the Han civilization in the Yellow River basin, and the other is the Naxi civilization in the Yangtze River basin.

Lijiang in the south and Pingyao in the north. Fortunately, I have visited these two ancient cities, both of which are beautiful in Zhong Ling and are also tourist attractions. These two cities have given me too many excuses to compare them.

Then I went to a souvenir shop, and sat down to talk with the store owner in detail. Finally, I learned that Pingyao's land rent is much cheaper than Lijiang's, with lower relative consumption and less passenger flow, but overall it is not bad. If you own a house in an ancient city in Lijiang, the rent alone is equivalent to the income of a middle class. Probably for this reason, the commercial streets in Pingyao Ancient City are much less than those in Old Town of Lijiang. Let's say the bar in Lijiang is a street, but the new bar in the old house is vivid, especially at night. Pingyao is slightly low-key in this respect. However, it is reported that there is an "Old Pingyao Bar" in Pingyao, which is the exhibition area of Pingyao International Photography Exhibition, and it is a gathering of masterpieces from China, Greek, Belgian, Japanese and other countries. It is very likely that marc riboud and others just passed you by. As the saying goes, all the guests here are scholars.

According to the tour guide, in 1997, Pingyao Ancient City and Old Town of Lijiang entered the World Cultural Heritage List at the same time, but their popularity was much worse. In terms of passenger flow, Pingyao and Lijiang are equally divided. However, there is a big gap in management strategy. The reason is that since the photography exhibition was held in 21, the popularity of Pingyao has been rising steadily, the tourist flow has maintained an increase of more than 6% for six consecutive years, and the tourism income has also increased at an average annual rate of 6%. Therefore, the development of tourism should be the top priority of Pingyao ancient city at present. Listening to the relevant personnel said: "Pingyao does not lack tourists, but lacks strategic investors with vision." This kind of situation is rare in Lijiang. It radiates from Sifang Street to East Street in the ancient city. There are rows of shops on both sides, and the goods in the shops are dazzling.

one of the characteristics of Pingyao ancient city is that the tour guides there are very dedicated. They rack their brains to reflect the characteristics of the scenic spots, so that visitors can know why and why. Let's talk about my aunt, the tour guide who is with me. She speaks standard and fluent Mandarin, wears a headset around her neck, and explains where she goes. I also found a big difference from Old Town of Lijiang. Lijiang has Naxi culture to receive farmers at designated places and put them on the market. Pingyao, on the other hand, has no such special service. This greatly increased the burden of Pingyao tour guides.

at the entrance of the ancient city or in the city, there are many advertisements about the collocation of tourist routes and scenic spots. According to local characteristics, most tourists to Pingyao are day trips. In order to fully develop and contact the combination of local and surrounding tourism resources, Pingyao is integrated with Wangs Courtyard in Lingshi, Qiaos Courtyard in Qixian and Qujias Courtyard in Qixian, allowing tourists to stay in Pingyao, provide transportation and visit three counties and four points.

Pingyao has taken many measures to further accelerate the development of tourism and improve service awareness and efficiency. I can find notices about regulating the management behavior of the tourism industry everywhere in the ancient city. For example, promoting openness in government affairs; Strengthen the investigation and accountability of tourism market research: once the people and things that violate the promise are verified, they will be dealt with seriously, and they will resolutely do not cover up their ugliness, protect their shortcomings, tolerate them, reassure the government, reassure the masses and reassure tourists; Realize the effective transformation of the style of tourism management department, the effective standardization of tourism industry management, the effective improvement of the quality of tourism industry team, the effective improvement of tourism service quality, and the effective improvement of the satisfaction of tourists and the public.

Pingyao ancient city, which is also a world cultural heritage, has its own characteristics in promoting itself to the world. For example, the International Photography Exhibition, the China Poker Culture Expo, and the China Famous Snacks (Culture) Festival are held, among which the most famous is of course the annual International Photography Exhibition. This propaganda method of attracting tourists by holding various cultural exchange activities is very effective, and there are endless photographers and foreign tourists coming to Pingyao every year. Just last month, January 18th, 29, the year of China in Pingyao was officially launched in 29, which is undoubtedly Pingyao's action to open the image window of the ancient city to the world. In Lijiang, this kind of opportunity to show your style is rare. Can you learn from Pingyao in this respect?

Another way to attract tourists in the ancient city is for tourists to participate in activities. It happened to be Monday when I went, and I caught up with Yashengtang in Pingyao County. The noise of tourists was interrupted by the sound of drums, and an old man with tattered clothes and crutches appeared in the lobby. His drumming kicked off the performance of Pingyao County Ya Imitation Qingsheng Hall. So what started was the dialogue between Chief County, Grandfather and the old man. In addition to this activity, it is said that there are activities that interact with tourists, such as "getting married, Mr. Cashier writing a draft, and recruiting apprentices at the ticket number". This way of interacting with tourists can increase the local publicity, which is more vivid and convincing. Lijiang is a beautiful sacred place with outstanding people. Isn't there a lyric "Beautiful Lijiang, people are on the road"? Therefore, the direction of my heart stayed in this place, and I chose the major of tourism management naturally. I used to hold hands with groups of strangers in Sifang Street and Shuhe Ancient Town. Around the burning fire of life, I kept beating my youth and changing the pace of life. This is a very national thing, which brings people together from different regions, rendering different languages, colors and cultures into a harmonious picture-a group of people praying for peace and happiness. If we can strengthen the development of tourist interaction and carry out various cultural exchange activities, this national attraction will show her more unique charm! For example, the jumping time in Shuhe can be appropriately extended to meet the broader travel needs of tourists and win more "word-of-mouth effects"; On-site tour guides or coordinators can teach tourists some methods of recognizing Dongba characters and teach some simple Naxi songs or dances; You can also equip some fixed scenic spots with some tour guides to gather some individual travelers into a group for easy explanation and guidance. This can arouse tourists' enthusiasm and interest in tourism, which is conducive to improving the service quality and efficiency of tourism. Shanxi, Yunnan is two major tourist provinces, and there are many potential tourist resources to be tapped, developed and utilized. Especially, as a college student majoring in this field, it is our * * * responsibility to make suggestions for the local tourism industry. Being in Lijiang, Pingyao, the two places will join hands to create brilliance. Looking forward to building a bridge to shorten the distance between the ancient cities that share the title of world-class heritage together, we should join hands, learn from each other, make a fuss about their characteristics, and firmly believe that the ancient city will have a better tomorrow.