In order to give back to customers' support over the years, the bank can hold some related feedback activities, so how should the bank write the gratitude feedback activity plan? Let's take a look. The following is my carefully collected bank gratitude feedback activity plan. I hope it will help you. If you like it, you can share it with your friends around you!
gratitude and feedback program of the bank 1
1. Theme of the activity: "Golden Autumn Marketing"
The theme of this activity is "Golden Autumn Marketing", which aims to express the sincere desire of the bank to share the fruits of hard work and create a better future with high-end and mass customers, and to spread the business philosophy that the bank's personal banking business is customer-centered and committed to achieving "win-win" for silver customers. On this basis, banks can refine the main "selling points" of activities as sub-topics according to the characteristics of their own activities.
second, the activity time: September 1-September 31, 2.
III. Purpose of the activity:
Taking Mid-Autumn Festival and National Day as the tipping point, focusing on public institutions and enterprises, in order to consolidate and develop customers and promote the publicity of bancassurance products.
IV. Contents of the activity
The activity mainly includes the following contents:
(1) "Happy Delivery of Golden Autumn Marketing Products" as a promotional gift.
In order to encourage interested customers to buy products, promote the rapid growth of bancassurance premium scale, and at the same time maintain and enhance the competitive advantage of postal insurance, the following preferential promotion and gift-giving activities are specially carried out:
1. "Golden Autumn Marketing. Self-service Gifts"
(1) Customers who handle bancassurance products during the activities can get a gift worth 2 yuan. Send it as soon as you sign the contract, one for each household, on a first-come-first-served basis, until it is delivered.
event gifts are purchased by banks themselves.
according to the local actual situation, all banks should actively screen 3-4 special merchants with large consumption transactions, such as large shopping malls, high-end hotels, high-end restaurants, etc., and take the form of on-site gifts to customers whose consumption reaches the standard that day to enhance the sensational effect of the event.
since the activity lasts for more than one month, all banks should reasonably arrange the rhythm of gift delivery and determine the number of gifts of all grades every day, and the gifts will be delivered on the same day; At the same time, all banks should actively do a good job in giving gifts to customers of different places
3. During the activity of "Golden Autumn Marketing, Express Huitong Discount"
, the remittance fee of Express Huitong will be reduced by 2%.
(2) "Golden Autumn Marketing. Happy Delivery of Products" outlets, a silver product display and quality service activities.
We will carry out the "Golden Autumn Marketing, Happy Delivery of Products" quality service and display activities of individual silver products with business outlets as the unit. The main contents of the activities are as follows:
1. The business outlets uniformly hang publicity banners, and post and place the marketing activity posters and activity publicity leaflets issued by provincial branches (recently issued) to attract customers' attention with novel and rich visual appeal.
2. tellers in outlets wear work badges uniformly, which increases the affinity of employees and highlights the warm and cordial service image of our employees.
3. during the activity, the outlets shall set up special publicity information desk and be equipped with storage guides, strengthen dynamic promotion, guide customers to use the self-service channels provided by our bank to handle ordinary deposit and withdrawal and payment business, and actively do related redemption work.
4. Actively carry out the quality service of outlets, improve the counter service quality of Express Huitong and other businesses, strengthen the communication between counter staff and customers, and effectively enhance the service image of outlets.
5. Do a good job in providing green channel services to customers, provide preferential services to customers in strict accordance with relevant requirements, and create a good holiday service environment for customers.
(3) Community activities of "Golden Autumn Marketing and Happy Delivery of Products".
1. expand the penetration of community marketing, close community relations, and steadily promote community marketing as planned.
2. Seize the favorable opportunity of Mid-Autumn Festival and National Day to carry out the community marketing activities of "Golden Autumn Marketing and Happy Delivery of Products" and steadily promote the second phase of community marketing. Through the close combination of high-quality service, outdoor display, community finance class and community publicity of marketing team in community financial service outlets, the Bank will establish its community service image in an all-round way, strengthen the links between community financial service outlets and target communities, close the feelings between outlets and community customers, and steadily promote community marketing.
2. determine the target customers in the community, actively expand the relevant business volume and effectively improve the business performance of community marketing.
(1) Actively expand the express service
September and October are the peak periods for students to enter school or register for new students, and all banks can carry out marketing activities to enjoy preferential remittance with their student ID cards or admission notices, so as to attract students' customer groups and expand the education community market business; Actively carry out community marketing activities for people with high remittance frequency in cities, such as business people in commercial communities and migrant workers, to improve the effectiveness of marketing activities; For potential large remittance companies and national and cross-regional enterprises with the demand of paying wages in different places, all banks can conduct one-to-one marketing through public-private linkage, and strive for batch remittance services such as paying wages in different places.
(2) Effectively promote personal savings deposit business
The target communities for personal deposits in September and October should be identified as campus communities, wholesale markets and other commercial communities, effectively grasp the seasonal characteristics of students' tuition payment and frequent business exchanges, and vigorously absorb savings deposits. Seize the business opportunity when the stock market is closed during the National Day, focus on marketing "personal notice deposit", seize the opportunity for freshmen to enter school, and focus on marketing "education savings deposit". In marketing propaganda, we should pay attention to highlighting the innovative advantages that our notice deposit assistant and education savings can only be deposited twice. During the National Day, all banks should make good arrangements. During the activities, all banks should arrange special personnel to be on duty to properly handle customer complaints or meet the special needs of customers.
(3) During the period of effectively developing personal auto loan business and various personal consumption credit businesses
, all banks should strengthen the publicity and marketing of auto consumption credit and various personal consumption credit businesses of the Bank in the automobile distribution market, household appliances wholesale market, housing decoration market and other commercial communities. Strengthen the marketing of high and middle-end customers,
promote the cooperation of car purchase service for group customers; At the same time, we will strengthen communication and cooperation with PICC P&C Company and auto dealers, increase the expansion of the Group's customer resources, and promote the steady growth of personal auto loan business.
during the activity, all banks should speed up the efficiency of business acceptance and approval, and strive to provide convenient and efficient services to customers on the basis of standardized operation.
(4) "Golden Autumn Marketing. Happy Delivery of Products" activity.
Taking this activity as the breakthrough point, we will provide all-round VIP value-added services to customers by establishing a customer return visit system, understanding the holiday needs of customers, and making full use of the service functions of cooperative units; At the same time, we should seize the favorable opportunity when high-end customers have leisure to consider personal or family financial planning during the "October 1" period, and introduce personal financial services to high-end customers to further enhance the attractiveness of Ledangjia financial services. The main contents are as follows:
1. During the activity, each bank will send a holiday card made by the provincial branch to the customer by letter or manual delivery, and at the same time prepare a certain amount of gifts. Gift bags are uniformly produced and distributed by provincial branches, and gifts are provided by all banks.
2. Cooperate with local high-end cooperative institutions in catering, entertainment and other industries to offer discounts to customers who hold our cards during the activities; Joint airports, stations and other transportation departments provide VIP services to our customers.
3. During the National Day, customers go out a lot, so all banks should ensure the normal operation of wealth management centers, wealth management counters and customer-specific windows; At the same time, organize business outlets, personal loan centers and other operating institutions to effectively implement customer green channel services and various preferential services to create a good holiday service environment for customers; In addition, it is necessary to cooperate closely and strictly implement the standard of "roaming service" to ensure that V customers of the Head Office can get special services nationwide, so as to honor brand promise, which is the master of music.
IV. Activity Objectives
Through this series of activities, the personal banking business of the whole bank strives to achieve the following objectives in September:
1. The number of new customers exceeds the historical level in the same period, and the customer structure is improved and the quality is further improved;
2. The social popularity and utilization rate of credit cards have been further improved, and the transaction volume of credit card consumption in this month has increased significantly compared with the same period of last year and September this year, and the proportion of peers has increased on the basis of September;
3. The competitive advantage of Express Huitong has been consolidated and improved, which has promoted the sustained and rapid development of the business, and the fee income has increased to a historical level in the same period;
4. the transaction volume of self-service equipment deposit and withdrawal and other agency business increased by 1% compared with September.
5. Successfully complete all business indicators.
bank gratitude feedback activity scheme 2
1. activity ideas and objectives
1. treat the customers who want to raise funds as owners, while expressing their gratitude to customers openly, instill project information and promotional information into customers implicitly, stabilize customer confidence and mobilize customers' subjective initiative to introduce relatives and friends to raise funds, so as to promote the progress of project raising funds;
2. Strengthen the image publicity of the project and the influence of the project brand;
3. Promote communication with customers, show the strength and sincerity of developers, enhance the recognition of developers by customers and form the spread of corporate reputation;
4. Enhance the cohesion of the project circle and thank customers for their support.
second, the theme of the event: Mid-Autumn Moon, Neighbourhood Sentiment —— _ _ Tian Zhong Hao Yuan Mid-Autumn Thanksgiving Reception
third, the event time: 5: -8: 35 pm on September 12th (Friday, the 13th day of the eighth lunar month)
fourth, the event place: the banquet hall of Tianlong Hotel (which must be able to accommodate 25 people) Complete audio and microphone facilities)
5. Participants in the event
1. Subscribed customers and some unrecognized customers with high sincerity
2. Media reporters (text+photography) such as Tianzhong Evening News, Zhumadian Daily, Zhumadian Real Estate Information Network and Zhumadian TV Station
3. Representatives of _ _ company, Guoji company, design institute and German neighboring company <
2. media: invited by the developer by phone or by sending an invitation letter.
Remarks: The invitation coupons are made and placed in the marketing center. They are divided into three parts: the first part is used for admission, the second part is used for winning prizes, and the third part is used for receiving mooncake gifts. Each invitation ticket is limited to 2 people (a maximum of 3 people can attend), and the total number of people is controlled at around 18-23.
VII. Activity form: buffet buffet cocktail party+interactive game+performance+lucky draw+hidden project promotion
VIII. Activity content and process
Time
Program arrangement
Remarks
5:
Customers will arrive at the scene one after another and sign in
to arrange background music, and at the same time distribute the latest folding pages of the project. This signature board can be framed and placed in the sales center as a souvenir after this activity to show the harmonious atmosphere of the community of the project. After the guests sign, they will put the lottery ticket into the lottery box.
6:
The opening actor sang "Full Moon with Flowers"
to set off a festive atmosphere at the scene.
6:5
Opening welcome speech by the host
6:8
__ Speech by company representatives and customer representatives
Inviting a customer to speak with the developer on behalf of the guests of this reception, so as to enhance mutual understanding and highlight the respect of the developer for customers; Customer representatives and speeches will be arranged by the developer.
6:1
The host announces the main contents of the activity
It mainly outlines the information of the prize-winning interactive game and the lucky draw.
6:15
The program performed
2 songs, such as Henan Opera and Pop Songs, which boosted the atmosphere.
6:25
__ The representative of the company made a speech, announced the start of the cold dinner and made a toast.
Introduce the district and the future vision description of the project, and express gratitude to the customers for their support.
6:3
Song and Dance Performance
Music performance, song singing and other ***5 performances, so that the organizer and customers can communicate and eat happily. Customers can be invited to improvise.
6:5
Interactive game
Mid-Autumn Festival quiz.
7:1
Speech by the representative of Guoji Company and the first round of prize-smashing
About the contractor's qualification, project quality and project progress. There were 3 lucky draws, and the winners took the stage to smash the prize (imitating the golden egg game of CCTV), and the representative of Guoji presented the prize.
7:25
Interactive game
Mid-Autumn Festival prize quiz and project knowledge quiz.
7:45
one fun performance and one song and dance performance
to increase the laughter.
8:
Speech by the representative of the Planning and Design Institute and the second round of smashing prizes
Talking about the architectural design concept, which can provide residents with superior quality of life. Five lucky draws, the rules are the same as the previous one, and the representatives of the design institute present awards.
8:15
Solo
2 songs, the first one is solo by the actor, and the second one can invite the audience to improvise.
8:25
__ The company representative introduced the latest sales policy, and the third round of prize-winning
announced the latest preferential policies of the project. Eight lucky draws, the rules are the same as the previous one, and _ _ represents the award.
at 8 p> 8:35
*** * Sing "Friends" together. At the end of the activity, customers will receive gifts.
The host and actors will lead the song and end the activity in joy.
Remarks:
Catering fee standard: it is suggested to be 8 yuan/person, and the total cost is estimated to be 2× 8 = 16, yuan (which needs to be finalized with the hotel)
Bank gratitude feedback activity plan 3
Thanksgiving Day will come again on November. The imported products of this festival are also favored by Chinese people because they are consistent with the traditional virtues that the Chinese nation has always promoted. Gratitude is always there, and happiness is always there. Recently, the reporter learned from Industrial Bank that the bank launched a holiday package-"Thanksgiving Day" series of activities.
Gift Package 1: Food discount gives food
The charm of gluttonous meals is irresistible, and festivals and food always go hand in hand. This year's "Thanksgiving Day", Industrial Bank launched the activity of "About Hui Jiali, enjoy two people traveling together and one person free of charge". Credit card holders of Industrial Bank can enjoy Guangdong steamer steamed products and exquisite refreshments at the designated cafeteria of Xiamen Jiali Seafood Restaurant ... so that "taste buds" can bloom on Thanksgiving Day.
It is reported that from now until November, 2__, you can spend money in the cafeteria of Xiamen Jiali Seafood Restaurant with the Industrial Bank credit card every Tuesday night, and spend money in the designated cafeteria of Xiamen Jingmin Center Hotel every Saturday night with the Industrial Bank credit card.