this year's food festival is only 1 days different from previous food festivals. it will start in September and end at the end of December, and it will be divided into three links: pre-ranking, main activities and achievement publicity, which will last for more than 3 months.

Great transformation in 28, with bright spots online and offline

Guangzhou is the first city in China with the dual titles of "Chinese Cuisine Capital" and "International Cuisine Capital", which is based on Lingnan culture and gathers all the cuisines in the world. As an annual event to promote the development of the industry, Guangzhou International Food Festival focuses on "food", and has formed an international, professional and mass city brand activity integrating catering, entertainment, commerce and tourism.

innovation 1: for three months in a row, the food was never stopped.

Unlike previous food festivals, which only lasted for 1 days, this food festival has extended the activity time, which will officially start in mid-September and end at the end of December, and will be divided into three links: pre-ranking, main activities and results publicity, which will last for more than three months. Among them, it takes 1 month to play the list in the early stage, 1 days to participate in the main activities and 2 months to publicize the results.

innovation 2: no exhibition booth, live broadcast to attract tourists

the main activity of this year's food festival will be held in Panyu's colorful world of praying for blessings, which will last for 1 days from October 3th to November 8th. There is no booth for sales of catering enterprises at the event site, so as to reduce the gathering of passengers as much as possible. Instead, through various activities such as live catering, dish display, Cantonese cuisine master contest, industry forum and "catering", the catering cultural characteristics of Guangzhou, where tradition and modernity complement each other, and local and foreign areas are inclusive, are displayed, and consumers are diverted to physical stores for consumption.

innovation 3: online ranking to promote offline consumption

in the early ranking stage, two catering e-commerce platforms, public comment and word-of-mouth network, will participate at the same time, becoming an important carrier for food festivals to promote consumption. Major catering businesses voluntarily register for free through the H5 applet provided by the Organizing Committee of the Food Festival, and choose their own platforms to launch the list-playing, so as to realize offline and offline integrated promotion.

in addition, most of the food festivals will be conducted through live webcasts, which will break the space restrictions of previous food festivals, lengthen the food festivals and promote the consumption of restaurants.

innovation point 4: the integration of culture, business and travel, and the linkage of the whole city

this food festival has achieved two linkages: on the one hand, the linkage of the whole city. The online main venue relies on two catering e-commerce platforms to set up a food festival area to achieve city-wide linkage; The offline main venue is located in Panyu, and the sub-venues are located in various districts. Each district realizes "one district with one characteristic" or "one district with many characteristics" according to its own situation.

on the other hand, it is industry-wide linkage. In the form of "catering", we will expand the driving role of catering in culture, tourism, accommodation and other industries, expand the connotation and extension of food festivals, and help the city resume work and production. At the same time, during the food festival, there will be many exhibitions in Guangzhou, and exhibitors and buyers will also have the opportunity to enjoy Guangzhou cuisine.