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Physical store event promotion

Shangyuntui - Let merchants fission a city in seven days. Shangyuntui is a short video fission promotion tool for physical merchants. It is used to quickly help merchants conduct marketing promotions in short videos, increase store exposure, and attract customers to the store.

Through this tool, customers can publish promotional videos with one click, and the videos posted by customers will be accompanied by merchant store locations, event topics, product links, coupons, @merchant functions (users can jump directly to the merchant store page) and other functions.

The promotional video will be exposed to the customer's friends in the address book and nearby locations. Users who see the video can obtain relevant merchant discount information, achieving the purpose of attracting the customer's "friends" to the store for consumption.

It aims to allow users of short videos to promote physical stores, making it easy for physical stores to do business.

1. Provide support and services: "What can we do" video production support: √ Professional short video team, planning accounts for stores, writing copywriting scripts, in-store shooting, editing, etc. There are two modes: package and paid recharge.

√ Provides A-level short videos and 300 original video clips "for scanning code", so that every video you make is original.

√Provide S-level short videos, 30 original video clips "Merchant homepage video release IP to create videos" √Provide platform maintenance and upgrades, create merchants' exclusive QR codes √24-hour real-time data monitoring video distribution support √Customers can receive event coupons

At the same time, you can automatically publish store short video works on your own short video account, conveniently allowing customers to become store online promoters.

√Customers can receive coupons or gifts by sending videos, which can quickly increase store visibility and popularity at low cost. Key point: Merchants usually do activities to give profits to consumers, but only to let consumers come to the store again. If we add

If our activities are grafted onto our marketing fission system, will it be more effective with less effort?

Positioning and exposure support: √ Short videos shared by customers will be pushed to their address book friends first, and then to short video users within 3KM-5KM nearby, bringing tens of thousands of times traffic exposure to merchants and rapidly expanding within the same city.

√The video is there, the exposure is there, and the traffic is there. People who see it may become consumers of your store.

Key point: Douyin’s push rule this year is to push to friends first. If some friends see it, their friends will also see it, and then push it to a distance of 3 to 5 kilometers, and then push it to the same city, and then push it to a large area.

Drainage support: √Customers scan the QR code to post videos, including store address, contact information, coupons, gifts, latest products and other information; √Short videos reflect store discounts_receiving interface and links, and nearby users can directly receive discounts_through the video.

Use it directly to guide customers to the store for consumption, easily and conveniently achieve high exposure, increase traffic and attract customers.

Data support: Through big data, industry analysis, short video popular videos, short video support policies and other information, the latest support and preferential activities are formulated and launched for merchants to choose from.

Service matters: Please see the attachment for product packages and prices. Training guidance 1. Product training: Professionals carefully produce product explanation videos to teach you how to use them step by step.

2. Product process explanation videos: Several short videos introduce the product application process, application scenarios, and merchants in detail at a glance, which is helpful for online and offline promotion.

3. Material support: Product manuals, customer success stories, etc. are provided directly to merchants for reference, allowing merchants to cooperate with confidence.

Key points: The operation is simple and easy to get started, eliminating all tedious processes. 2. Simple operation: Step 1: When customers arrive at the store, guide them to scan the code with a short video; Step 2: Click to receive the coupon and automatically post the video or follow the store on Douyin.

account, that’s it.

For details, please see the attachment or the product manual. Key points: Users with a Blue V Enterprise Account can configure Douyin coupons and group buying functions, and there will be discount group buying words after the video is sent. Users without a Blue V Enterprise Account can follow the store account to directly participate in the event.

3. Marketing strategy: Exposure, what’s the use? The basic traffic of short video is 1-500 exposures. Taking 300 exposures as the reference value, if it exceeds 300 exposures, it will be upgraded to 500 exposures, and so on.

If your store has 100 consumers pushing videos a day, the basic exposure volume will be 30,000 exposures. Even if it is reduced by half, it will still be 15,000 exposures, which is equivalent to your 15,000 single pages. Ignore the ones thrown into the trash can.

In this way, the basic exposure amount for a month is: 450,000 exposures, and then discounted by half: 225,000...225,000 exposures, which means that 225,000 people know about your store and see your new products. With such exposure, you

How much advertising, manpower, material resources, financial resources are needed... and how long will it take you to achieve such popularity.

Key points: The promotional single page is a one-to-one, point-to-point promotion, and our short video marketing fission system is a pair of 30 (views), which is point-to-point promotion.