Why do big brands need to find their own spokespersons? This is because brands need influential stars to help promote their brands. Only by letting opinion leaders help promote their own brands can we achieve twice the result with half the effort. Therefore, brand owners have racked their brains to find spokespersons who can fit the brand image and attract them. Nowadays, international brands are also competing with each other by looking for spokespersons. It is very important to find a spokesperson to promote product sales. In addition to some stars in the entertainment circle, there are some foreign international movie stars, such as some sports stars. These stars have high commercial value, especially some football and basketball stars, because these events are all over the world, especially in China, where there are many football and basketball fans, and their influence is particularly great. The shampoo endorsed by C Ronaldo is very popular.

Therefore, in some products suitable for sports stars to endorse, the boss will rack his brains to win the favor of stars. After all, with the blessing of stars, popularity will become different. For example, Kobe James Curry of nba has endorsed China's products. Why not earn higher endorsement fees for them?

Some sports stars are willing to accept endorsements, but others are unwilling to accept foreign products or products they have never been exposed to. For example, Yao Ming will not accept some Japanese brands. This is the bottom line of people. When Ronaldo swept the world, many China brands stared at him. Whoever can make a decision about him thinks there is no need to worry about the sale of the next product. Because of the formation of China, Cristiano Ronaldo came to China. In the meantime, there were many products he wanted to ask her out, but he didn't see them. But only Jiang Peizhen, the boss of "Golden Voice" and "Runhoubao", asked him out in different ways. Because she promised that she would not ask Cristiano Ronaldo to speak for her, she would only take him to taste China cuisine, so Cristiano Ronaldo was framed.

Although there was no endorsement when signing the contract, she still let the trademark of Golden Voice appear in the photos after dinner. After Ronaldo returned to China, she took this photo and advertised it crazily, so Golden Voice became a famous brand, but it violated Ronaldo's portrait right. Later, although Ronaldo lost a sum of money in a lawsuit, he certainly earned nine Niu Yi Mao.

Although "Golden Voice" made a lot of money from Ronaldo, Jiang Peizhen's reputation also had problems, and many enterprises were unwilling to cooperate. This is a heavy blow to her company. After all, temporary pride means nothing. Slowly, because her integrity was overdrawn, her industry gradually declined. Later, both she and her golden voice left everyone's life. Now everyone may not be able to buy a golden voice because of a sore throat, which means that no matter what they do, especially business.