The prospects for the food delivery industry will get better and better.

As we all know, the food delivery platforms of the three giants can now fully integrate resources such as food, supermarkets, flowers, door-to-door services, etc., forming a good ecological environment, which seems to indicate that this rule is unshakable.

The development status of the entire food delivery market and the changes that the food delivery industry has brought to Chinese people's lifestyles. At the same time, we can also see that food delivery is changing the attitudes of merchants, riders and users who are closely related to food delivery with its absolute and irreversible influence.

today and tomorrow.

The number of online takeout users has rebounded under the normalization of the epidemic: As of March 2020, the number of online takeout users in China has reached 397.8 million, and the takeout user utilization rate has reached 44.0%; among which, the number of online takeout users on mobile phones has reached 396.53 million, and the takeout utilization rate has reached 44.2%.

%.

Affected by the epidemic, the number of online takeout users in the first quarter of 2020 has declined compared with the end of 2018. As domestic epidemic prevention and control has become normalized, the catering industry has resumed work and consumption is generally good. The average daily order volume of takeaways has gradually recovered, and the number of takeout users has increased.

It is expected to rebound.

Extended information: Takeout platform joins new retail layout: In the future, takeout platform may become a key link in new retail layout.

The connection between major food delivery platforms and offline retail will become even closer. Supermarkets, hypermarkets, convenience stores, etc. have settled on food delivery platforms one after another. Physical retail will use food delivery platforms to expand online channels.

The food delivery platform also has the intention of deploying new retail. Ele.me has joined Alibaba's new retail layout. Meituan's business system is also being deployed in the direction of "online + offline". The business categories of the catering food delivery platform will be expanded.

According to relevant data, in the third quarter of 2018, 48.1% of the surveyed users preferred to use the supermarket/online shopping and delivery services of online takeout platforms. At the same time, 42.0% of the surveyed users preferred to use the fresh fruit services of online takeout platforms.

Relying on new retail business to make profits is a manifestation of the transformation of the business model of the food delivery industry.

At present, in the performance of new retail, Meituan, in addition to its main catering takeout business, has also successively launched new consumer-oriented businesses and other businesses, including fresh food supermarkets and other non-catering takeout services.