This time "Doraemon: Stand By Me" successfully won the Chinese market. Why did it capture the hearts of the Chinese audience?

Localized customized posters: Doraemon leads the four famous cosplays. Chinese style elements keep pace with the times. According to monitoring by the EFMT film marketing think tank, the Reluctant. Innocence series China was released on the 31st day before the release of "Doraemon: Stay With Me".

pilot poster.

The poster of the protagonist combines elements of Chinese Peking Opera and greets the Chinese audience with "Hello! China!"

Doraemon and its friends also cosplayed four classics that are household names in China and Japan.

In conjunction with the brush font copy "I finished this bowl of Dorayaki" (Doraemon is the transliteration of the Japanese dorayaki gatekeeper, Doraemon is a doraemon who loves to eat Dorayaki), "On Liangshan Road, love and copper

Gong Shao, come with me", "You carry the burden, I hold the cat, the spring breeze is not as good as the cat" and other witty words, which not only combine Chinese style, but also are close to current entertainment interests.

The day after the series of posters was released, the film's awareness index climbed to the top of the same period.

The main emotional card: the audience misses the past and does not want to say goodbye. "Doraemon: Walk With Me" is the last film in the "Doraemon" series, and it is also a film commemorating the father of "Doraemon", Fujiko.F

.A work commemorating the 80th anniversary of Fujio’s birth.

The particularity of the film triggered emotional marketing.

The film's official poster copy "Farewell, Doraemon" has become a hot topic, with 49.477 million views, and the topic is highly consistent with the audience's emotional outlet.

According to the monitoring of the EFMT film marketing think tank, words such as "accompanying", "touching" and "tears" are hot topics of high-frequency positive emotions among the film audience. The emotional elements of the film have won the most praise, and even attracted a group of adult audiences to the theater to support it.

How many viewers were there to watch Paul.

Walker bids farewell to "Fast 7" and can't stop him after playing it for two or three times?

Sometimes sadness can be a positive force.

Taking advantage of the situation, popular topics: holiday marketing and entertainment hot spots are all covered on World Book Day on April 23. The film combines Doraemon's single product "Memory Bread" and emotional marketing to create the message that "Memory bread can be digested, and reading can

The teaser poster "Let You Remember Me" is a warm-up of festivals and single products proactively produced by the official before the release.

On Mother's Day, May 10th, it is natural that Nobita and his mother will appear.

Nowadays, due to the June 1st schedule, most movies choose to be released this weekend, and "Doraemon: Stand by Me" is undoubtedly fully prepared to welcome this weekend.

"Give yourself a Children's Day on 528" was launched by the official Weibo of "Doraemon: Come with Me". The topic has read 190 million times, ranking first among the topics of recently released movies.

The topic calls on parents to spend Children's Day with their children. This weekend is bound to be the peak of family viewing of the film.

In addition, the film's official Weibo responded quickly to hot topics, with original topics such as "Avenger's Cute Face", "Fat Blue Man", etc., and forwarded topics such as "We", etc. It was a lot of fun.

There are many items: Brands are busy taking advantage of the opportunity. The audience of derivative products can’t stop showing off that Doraemon’s treasure box contains all kinds of strange things. Some people count that Doraemon’s props exceed 2,000!

Someone once summarized 15 high-tech inventions of Doraemon that have been realized, including the Apple Watch that is superior to the "future watch", the 3D printer that is equivalent to a "universal manufacturing machine", and the GPS positioning that is similar to the "travel badge"

There are countless technologies, and every one of them is a hit, and it is also a publicity point or a way for the brand to take advantage of the momentum.

Brands have taken advantage of the opportunity with different points of entry: travel products have taken advantage of the "time machine", e-commerce apps have launched special shopping guides for "Doraemon", catering brands have played with "gourmet tablecloths", and fast-moving consumer brands have attracted fans to show off Doraemon.

A Dream Toys and others have taken advantage of the situation to gain attention for the brand and bring popularity to the movie.

The resources accumulated by the Doraemon brand over the years have also exploded again.

Dolls, models, bookmarks and other peripheral products are so popular that viewers can’t stop posting them, and many celebrity bloggers have also followed suit.

Cinemas are more willing to actively cooperate and showcase their own good products to attract audience consumption.

Everything related to Doraemon, from a cup to a themed exhibition, has become an indispensable element in this nostalgia.

According to CBO China's real-time box office statistics, as of press time, the box office of "Doraemon: Stand With Me" on May 31 has exceeded 70 million, and the film is expected to exceed 200 million on the 4th of its release. It is expected that the film will become the winner of the Children's Day, "Blue

The "fat man" craze will continue.