question 1: how to write hello for products with strong desire to buy? SEO Bubu will answer it for you. Soft text marketing is a good tool. I have seen my friend write one soft text after another and bring a list for several months. This soft text should not be too hard, that is, it should not be too direct. When writing, it is natural to write better if you have your own personal experience. Let people feel that this kind of text is interesting. Then insert some personal experiences and tell them how I used this product or my friends used it. Don't advertise directly. There are too many people who are doing Wechat business now. People are immune to those hard advertisements and don't even want to see them. No matter how good your product is, it's useless. SEO Bubu will answer your questions. If you still don't understand anything, you can continue to ask. SEO Bubu will answer your questions online.

Question 2: How should product planning copy be written? What is product planning?

Product planning is divided into two categories; One is product research and development planning, which mainly aims at market demand and forms an overall idea of product development based on market segmentation, with a view to expanding new growth points. The other is product marketing planning, that is, planning smooth sales channels, continuous sales situation and maintaining the idealized selling price of product design. Generally speaking, it is how to sell products better and create a new brand image in the sales process.

[edit this paragraph] product planning

product analysis

market analysis

consumer analysis (age; Education background; Family; Income; Habit; Culture, etc.)

price analysis

media investment strategy

advertising creative strategy

execution schedule

personnel involved

planning expenses

product planning project

product market analysis product development planning

product advertising planning

product price planning

product packaging planning

product public relations planning < P > product positioning planning

product naming planning

product channel planning

[Edit this paragraph] How to write a product plan?

1. Analyze the current marketing situation of products.

? The company's reputation is not high, and its poor image affects product sales.

? The product quality is not up to standard, the function is not complete, and it is left out by consumers.

? The product packaging is too poor to arouse consumers' interest in buying.

? Improper product price positioning.

? Poor sales channels or wrong channel selection hinder sales.

? The promotion method is useless, and consumers don't understand the products of enterprises.

? The poor service quality makes consumers dissatisfied.

? Lack of after-sales guarantee and consumers' worries after purchase can all be problems in marketing.

2. Analyze the advantages and disadvantages according to the product characteristics.

Find disadvantages from problems to overcome, find opportunities from advantages, and explore its market potential. Analyze the characteristics of each target market or consumer group, subdivide the market, try to meet different consumer demands, focus on major consumer groups, find out the gap with competitors, and make good use of market opportunities.

marketing planning

1. marketing purpose.

General enterprises can pay attention to the following aspects:

? Expand the market smoothly with a strong advertising campaign, accurately position products, highlight product characteristics, and adopt differentiated marketing strategies.

? Focus on the main consumer groups of products.

? Establish a wide range of sales channels, and constantly expand the sales area.

2. product strategy. Through the analysis of the opportunities and problems in the previous product market, reasonable product strategy suggestions are put forward to form an effective 4P combination and achieve the best results.

1) product positioning. The key to product market positioning is to find a vacancy in the customer's mind, so that the product can start the market quickly.

2) product quality function scheme. Product quality is the market life of products. Enterprises should have a perfect quality assurance system for products.

3) product brand. To form a certain popularity, reputation and establish a well-known brand in the eyes of consumers, we must have a strong sense of brand creation.

4) product packaging. As the first impression of products to consumers, packaging needs a packaging strategy that can cater to consumers' satisfaction.

5) products and services. Attention should be paid to the improvement and improvement of product service mode and service quality in planning.

3. Price strategy. Only a few general principles are emphasized here:

? Enlarge the price difference between wholesale and retail, and mobilize the enthusiasm of wholesalers and middlemen.

? Give an appropriate amount of discount and encourage more purchases.

? Based on cost, with the price of similar products as reference. Make the product price more competitive. ? If the enterprise takes product price as its marketing advantage, it should pay more attention to the formulation of price strategy.

4. sales channels. What are the current sales channels of products? What are the plans for the expansion of sales channels? Take some affordable policies to encourage the sales enthusiasm of middlemen and agents or formulate appropriate incentive policies

5. Advertising.

1) Principle:

① Obey the company's overall marketing strategy, establish the product image, and pay attention to establishing the company image at the same time.

② long-term: the individuality of advertising products should not change and become multifunctional. Consumers will not know the products, but will make their regular customers feel strange. Therefore, consistent advertising should be launched in a certain period of time.

③ Generalization: While choosing diversified advertising media, we should pay attention to the ways with good publicity effect.

(4) irregularly cooperate with the staged promotion activities, grasp the appropriate opportunity, and carry it out in a timely and flexible manner. For major holidays, the company has commemorative significance ... > >

question 3: how to write the online copy of the product to make people want to buy? It should be impactful, infectious and can arouse customers' * * *. I can only say that, after all, you didn't say what product copy it was. I still suggest that you contact more.

question 4: how to write the product copy? Is there any format requirement? E-commerce believes that the first thing is to understand the products you want to write copy, and find out their advantages and disadvantages, especially the selling points; Then look at how the copywriting of products in the same industry is written, and at the same time look at how copywriting is written when other industries promote products; Finally, according to the preparation you made, the idea was merged and it became your copy.

format requirements:

three pieces of content. Subject, text, attachment. First, the theme, there must be a main title, of course, there can also be a leading title, and a subtitle. But masters often say that if the main title is attached with a quotation or a subtitle, it usually means that the main title is not general enough and is not a successful main title. In other words, a top copywriter is often a subject. Second, the text. The content of the text is usually an explanation of the main theme and the USP (unique sales statement) of the product. Third, the attachment. This content will have some basic selling points and related information of products, including sales channels and manufacturer information.

question 5: how to write a product copy first needs to locate the theme of the product, what is its positioning, and then what are the characteristics and slogans of the product, what is the uniqueness of the product compared with other competitive brands, and why do you choose it?

question 6: how to write a product copy produces beauty, first stay away from your product, try to scratch the edge when writing a copy, and keep a distance from the product, if you can write a white copy in black.

question 7: how to write the copy of Taobao products? as far as the delivery method of internet copy is concerned, it is the type of copy that needs attention. Different types of writing methods and application scenarios are different. Understand the types of copywriting and which copywriting to use in different situations!

1: Active

Give consumers a concrete reason to choose or be more inclined to your product. The focus of this kind of copywriting is to integrate the value of your product into this specific scene. Let consumers feel the benefits of using your product in this scene in an instant according to the description of your copy!

Your value is similar to that of your competitors. What you need to do is to be more careful than your competitors in copywriting. Specifically, it is necessary to observe users' lives more and actively help users to create a scene of using your products.

For example, if you are selling things in weighing scale, what everyone can do is basically the same.

The key question is how can you let consumers choose your products?

Generally, people who sell things in weighing scale are trying to lose weight!

If you say that precision makes health go with you

This scene is very concrete, and it is easy for users to present the picture described in this copy in their minds.

it is more convincing than direct weight loss!

People are often sensory animals. Compared with abstract words, vivid and experienced scenes will be easier to understand and accept!

2: The characteristics of suggestive copywriting

It doesn't directly explain one's true intention, but insinuates to let users observe the product scene

For example,

Many businesses feel that e-commerce is not easy to do until they pay attention to the reform of e-commerce

First, it doesn't mean that the e-commerce platform can't work

Second businesses pay attention to the reform of e-commerce. Then should I go and see!

as long as they think of these two points, the purpose of this copy is achieved!

three: strength type

get straight to the point, and create a feeling for consumers with excellent product functions, performance and quality. I'm right!

Compared with other businesses, your products are really superior. It is best to have a feeling that people have no me and people have my skills! Then focus on the value presentation of the product.

For example, the Gree air conditioner of Sister Dong has been popular recently. I believe most people will not be unfamiliar with the following copy:

Gree air conditioner, master the core technology!

The message conveyed by this copy is very clear. As an e-commerce product, air conditioning has technical requirements! Good technology will certainly have good air conditioning. The weight behind the word "core technology" can be understood by almost everyone. Then, what do you think of an air conditioner with core technology?

such a copy can't be written casually, and Sister Dong's Gree really has the strength to match the copy.

***13 international leading technologies, with a total of 22,597 patents applied, including 8,31 invention patents.

If your product is powerful, you must show it. After all, you need to be hard while the iron is hot. No matter how you write the copy of the product, it is the product itself that will ultimately give users experience! An excellent product itself is the best copy!

four: the copy of dreams

Although there is nothing on the tall side, it can stimulate your dreams. Attract your * * * sound at the level of values!

this kind of copy is more suitable for products with high brand awareness.

because the products at this stage are reliable in quality, everyone's competition has gone beyond the product level. Entered the stage of brand differentiation positioning and presentation!

For example, Vanke

There is no skyscraper in the world, which is higher than the Temple of Heaven!

For example, modern

conquers, all those who are dissatisfied with

expressing the tonality of the target group and have strong desire and ambition to conquer! In fact, as long as any man sees this advertisement, plus the picture of the car, there is basically no temptation! As long as it's not a question of money, it's very likely that this tonality will produce a buzz and become the owner of Tucson!

product copy is the embodiment of product value, which is a bit like a three-pointer

a good copy can be four or two thousand catties! And choose a suitable copywriting type for copywriting. Communication and the final effect will have a certain degree of impact! ...> >

Question 8: How to write nine squares in Taobao product copywriting:

Write nine outstanding advantages of the product, and then spread your mind. How can you express these advantages more creatively to attract consumers? When writing down these advantages, you can try several times, which is conducive to the divergence of thinking. You can find more examples on top copywriting, or you can read their copywriting in some better brand stores. Write some general advertising words first, so as to promote the writing of the following text.

Logical sorting:

After putting it out a little, then arranging the whole page, how to plan the logical way of the detail page. The logical way of reading directly determines the advance or retreat of consumers' curiosity. It's better to do it in the details pages of some good big shops. If you show your own advantages, but no one buys them, it is obviously that the selling point is not good enough.

Encourage consumers:

Some well-written copywriting not only shows the advantages, but also turns the advantages into an inspiring sermon, encouraging readers to have the impulse to place an order after reading it. After the logical order is determined, we should start to do a lot of decoration, so that the content of each advantage can be enriched and certified, so that consumers will feel like this after reading it.

reality show:

The so-called reality show is the authentication and recognition of the seller. On Taobao, it is generally reflected by the seller's comments. It can also be proved by the seller's print.

Repeated revisions:

Any great work was born after repeated revisions, and many famous works in the world were born in this way. What should be streamlined should be streamlined, and what can be removed should not be put on it.

question 9: how to write the product copy? Copywriting is a way of advertising.

Product copywriting is an aspect of copywriting, which requires you to have a high enough understanding of the product.

Remember, good products can speak, while advertising only makes the voice louder.