1. First of all, who are the target consumers of community canteens? Most community residents are in such four situations. First, the young couple just got married, or after a few years of marriage, they upgraded from a family of two to a family of three, and there is a baby at home. Eating will definitely not be sloppy, so there is a high probability that you will not go to the community cafeteria to eat;

For the family whose children go to college in other places, only the old couple are left at home. However, at this age, they are almost all around 50 years old, and they are very energetic and in their prime. Either they have entertainment activities outside for work reasons, or they eat casually at home, and the possibility of going to the community canteen is extremely small;

Finally, all the children are working in other places, leaving the old couple over 65 at home. According to the current health status of the elderly, they may have some basic diseases around the age of 65, but these diseases will not affect their daily lives. Although they have retired, buying food, cooking and going to the supermarket have become the most important things in their day. It is impossible for them not to cook at home, nor to eat in the community canteen.

4. Some elderly people living alone in the community, or elderly couples, are all around 80 years old, and they have a strong desire to cook by themselves, but they really can't eat much. It is logical to go to the community canteen to eat. At their age, they don't have to consider economic benefits, but the simplest way of eating. However, in a large community, the probability of such elderly people living alone or widowed is not great, but very few.

5. There are two kinds of meat and vegetables in the community canteen 15 yuan staple food is free to eat, but residents are unwilling to eat it? Too expensive? Speaking of eating staple food casually, for most people, today's material conditions are excellent. Everyone's eating habits are very particular, and the demand for staple food is not so strong. Instead, they want to eat some special dishes.

6. There is no essential difference between the two kinds of meat and vegetables provided by the community canteen and the box lunch sold privately near most supermarkets, and the price is not much different. Although rice is eaten casually, it is not an opportunity to attract consumers to the store.

7. Let's talk about the reasons why community residents don't want to eat. 15 yuan eat both meat and vegetables casually. Now most families are 4-5 people. If everyone goes to the community canteen for dinner, the cost is about 60-75 yuan. You can calculate the bill. If you add some money and order at a small restaurant in the food street, can you still eat different specialties?

8. If the community canteen is to solve everyone's lunch problem, it is also problematic. In today's large communities, except for the elderly or the elderly, they have enough time to do it at home, which is indeed more cost-effective than going to the community canteen;

9. If the community canteen is opened near some large office buildings and factories, it can really solve the problem of everyone having lunch. Because it is working hours, there can be no time and opportunity to cook. At this time, 65,438+05 yuan can show its economic benefits. If it is opened in a residential area, 15 yuan has no advantage compared with its own kitchen;

At the end of the article, I want to say a few words. In the community canteen, 15 yuan's staple food is free, but residents are still unwilling to eat it. Too expensive?

Besides being expensive, the target consumers are not clear. For the community, we should provide some convenient dishes, such as clean vegetables, fried directly at home, or some well-matched finished dishes. After you buy them, you can cook directly at home without any treatment. If so, there may be business opportunities and community canteens. I think it is difficult to succeed;

For example, at noon, I went to the vegetable market or supermarket and bought two side dishes, one of which cost about 65,438+00 yuan. Then I bought some vegetables, such as cucumbers and eggplant, and I went home and cooked them briefly. A plate of braised bream and a plate of diced cucumber with hot and sour sauce can not only stimulate the appetite, but also serve food without cost 15 yuan. Most importantly,