Pinduoduo's application for registration this time may mean that Pinduoduo may make new moves in the field of community group buying soon.

Sky Eye Survey shows that recently, Pinduoduo affiliated company Shanghai Dream Information Technology Co., Ltd. added brand information such as "Duoduo Spelling Vegetables", "Duoduo Chicken" and "Duoduo Orchard".

The international classification of trademarks includes social law, office supplies, transportation and storage, education and entertainment, etc. At present, the status of trademarks is "application for registration". It is reported that the community group buying market was launched last year, and a large number of giants entered this year.

Extended information

Giants who bought in the community:

Since this year, there have been many giants who bought in the community. In June, Didi's community group-buying brand "Orange Heart Optimization" was launched, and it has successively settled in Chengdu, Mianyang, Neijiang and Chongqing in Sichuan. In July, Meituan announced that it would set up the Optimization Division, which was headed by Chen Liang, senior vice president of Meituan and member of S-team.

In September, Ali announced the establishment of Box Horse Optimization Division to enter the community group buying track, and Hou Yi, President of Box Horse, was directly responsible for it. In November, Liu Qiangdong personally led a group purchase in JD.COM community, and integrated its community group purchase business, such as Youjiapu, Qukungou and JD.COM District Purchase.

of course, in addition to the internet giants, many traditional enterprises are also laying out community group buying business. In the next period of time, community group buying will enter a state of "mixed water". After the water is clear, the winner will survive, and this period is definitely the happiest time for the wool party.