The flavor of Lao Xiguan cuisine inherits the century-old production technology of Xiguan cuisine, using the most authentic materials to cook and interpreting it in the most authentic way of eating. The production process is exquisite and the raw materials are prepared with meticulous care, presenting the most authentic Xiguan flavor and the most authentic Guangzhou cuisine.

In terms of brand image, Lao Xiguan uses the most representative Xiguan House in Xiguan as its symbol, which can be seen to have profound historical heritage and typical Lingnan cultural characteristics. In terms of brand color, Lao Xiguan Niuza's store uses traditional dark red as the main color of the brand. At the same time, it uses brown as the base color of the sign, which looks traditional and elegant.

In store decoration, Lao Xiguan has adopted many Xiguan-specific elements, such as Miss Xiguan, Xiguan style street scenes, Xiguan folk customs, etc., to fully demonstrate the profound heritage of Xiguan culture and show it to the majority of consumers. The most outstanding aspect of Guangzhou’s food culture.

There is a saying that "Only when you have been to Xiguan can you feel how Guangzhou people live." Even though the criss-crossing small rivers of the past have been erased by the avenues and bridges, the famous Lychee Bay, the colorful "Southern Red Bean" (Cantonese Opera) in the Bahe Guild Hall that has gone through vicissitudes of life, and the street Densely packed restaurants... the "charm" of Xiguan still lingers in my ears. Nowadays, Old Xiguan snacks have become an important scenery in Xiguan and an important part of the lives of Guangzhou people.