The superior authority of Chaozhou Radio and Television Station is the former Chaozhou Municipal Radio and Television Bureau.
After institutional reform, it is now reorganized into Chaozhou Culture, Radio, Television, Press and Publication Bureau.
Chaozhou Radio and Television owns a variety of media including radio and television, news websites, newspapers, etc.
The TV Program Center and the Radio Program Center each run two sets of programs. The program signals cover the three cities of Chaozhou, Shantou, Jieyang and parts of Fujian Province, covering a population of more than 10 million.
Before 2000, the city had achieved "radio and television access to every village" in administrative villages, with radio population coverage reaching 98% and television population coverage reaching 98.5%.
Chaozhou Radio and Television Station is a division-level public institution under the leadership of the Propaganda Department of the Chaozhou Municipal Party Committee. It is composed of the former Chaozhou Municipal Radio and Television Bureau and its affiliated Chaozhou Municipal Television Station, Chaozhou People's Broadcasting Station, Chaozhou Municipal Radio and Television Network Center, Radio and Television Website and other units
, with more than 400 employees.
Over the years, Chaozhou Radio and Television Station has persisted in carrying forward the main themes of the times, producing high-quality masterpieces, and creating brand programs. Chaozhou Television Station's two self-operated channel programs have maintained a share of about 50% in the local TV market, and their ratings share ranks No. 1 in Taichung, Guangdong.
one.
In 2008, among the 144 cities in Taichung across the country that were surveyed by CCTV Sofurui, Chaozhou TV ranked fourth in terms of market share.
Chaozhou Radio has an absolute advantage in the Chaozhou area, and its average market share in the Chaozhou area has been around 90% in the past few years.
In 2005, Chaozhou Radio and Television Station won the title of "National Civilized Unit" for the first time. On January 20, 2009, Chaozhou TV Station was once again rated as a "National Civilized Unit" by the Central Civilization Commission.
Chaozhou Radio and Television took enterprise as the key word for reform and introduced advanced management concepts. In early 2004, it took the lead in creating a learning organization in the national radio and television system, proactively responded to challenges, and found development strategies.
Chaozhou Radio and Television Station has improved its learning ability, improved execution ability, stimulated innovation and enhanced competitiveness through creation activities.
In terms of business construction, radio stations and television stations have established digital program production and broadcast control systems, and have a large number of advanced equipment including satellite live broadcast vehicles.
Innovation is the eternal theme of Chaozhou Radio and Television Station.
The station operates the media with the concept of modern enterprise management, mobilizes the enthusiasm of employees with a corporate incentive mechanism, adheres to reform and innovation, unswervingly follows the path of industrialized development, and has created a development path with local characteristics.
In October 2008, in order to adapt to market changes, Chaozhou Radio and Television Station assessed the situation and launched a new round of reforms. Through a series of reforms in the organizational structure, management model, operating system, salary and performance appraisal system, etc., it further optimized the organizational structure.
Clarify the responsible entities, improve operational efficiency, enhance the ability to adapt to the market, participate in more intense competition with a broader perspective, sharper antennae, and more flexible strategies, and meet more complex challenges.