In order to ensure that the activity is effective, it is essential to formulate an activity plan in advance. An activity plan refers to a written plan for a certain activity, specific action implementation details, steps, etc.
What are the format and requirements for the activity plan?
The following is the New Year Festival activity planning plan I compiled for you, I hope it can help you.
New Year Goods Festival Event Planning Plan 1 1. Event Theme This event mainly relies on the official platform hosted by "Yunshang Shibing".
Combining the advantages of the offline service platform of "Shi Bing E-Commerce Company Service Center" and the popularity of the Internet such as "Guizhou E-commerce Cloud", "Taobao" and "JD.com".
***Together we create an online and offline promotion event with the theme of "New Year's goods delivered to the countryside, quality guaranteed".
The activities mainly focus on on-site physical exhibitions and online product purchases.
Slogan: "New Year's goods are delivered to the countryside, and the quality is guaranteed; specialties are sold in the city, and we are here to help." You can choose all the special things, and famous mountains and holy waters will accompany you!
2. Activity goals 1. Focus on promoting the "Cloud Shibing" platform and implant the initial brand impression into the minds of the public.
2. Increase the number of followers, registrations and purchases.
3. Effectively attract on-site merchants and potential merchants to join e-commerce.
(Merchant can sign a contract of intention with the e-commerce company on-site) 4. On-site motivation will encourage people to get used to using the platform.
(Such as scanning WeChat to follow, giving bookmark-like brochures, and on-site staff carefully guiding operations) 5. Use this event to re-establish the functionality of the "Cloud Shi Bing" brand.
3. Event target: New Year goods consumer groups in Shibing County's towns; product dealers in Shibing County; 4. Event time: December 12, 20xx to January 12, 20xx 5. Event location: Service stations in various towns and villages in Shibing County 6
, Activity content display area settings: 1. Display of new year merchandise and local specialty products; A product display area is planned during the event to display peripheral products of the organizer and other franchisees.
(This activity is mainly implemented by Guizhou Yuntai Business Co., Ltd. to assist various towns and villages) 2. E-commerce purchasing experience; set up an e-commerce area with a prominent location, mainly distributing e-commerce brochures to people coming and going.
Guide consumers to register and purchase, and register merchants who need to join.
Content design: 1. The concept of e-commerce New Year goods is relatively new, so offline activities are mainly based on guidance.
Design a mall operation process card (with bookmarks as the pattern), design an online event flyer, and distribute it together with the process card.
2. Design investment plans for on-site investment promotion.
Set up and fill out the franchisee cooperation intention form and leave relevant information for later contact.
(If conditions permit, preferential policies for merchants to join can be granted: if merchants introduce other merchants to join, they can enjoy priority service objects, etc.) 3. For e-commerce training students and merchants, certain discounts can be given to activities on the day.
7. On-site material details 8. Activity process work arrangement: 1. Distribution of on-site flyers 2. Front desk information answer staff 3. Online operators 4. Franchise merchants’ intention to sign the New Year Festival event planning plan 2 1. Purpose of the event The Spring Festival is a traditional Chinese festival
The most lively and solemn festival among the festivals.
On the eve of the Spring Festival, urban and rural residents always have the traditional habit of going shopping.
Seek pleasure and happiness while strolling on the streets, and welcome the arrival of the new year while shopping.
Today, when our county is vigorously developing e-commerce, we must make full use of this traditional festival to create an online shopping festival, gradually change people's consumption concepts, promote the development of e-commerce and increase farmers' income.