In 2012, offline mobile payment was just emerging, and Alipay became a pioneer.
For a long time, Alipay was only used as an online guarantee tool bundled with Taobao.
Therefore, in people's real life, it is still a strange existence.
A far-sighted sour food shop owner in Nanning became the first offline merchant to use Alipay barcodes to collect payments. He also predicted that this would be the mainstream payment method in the future.
His insights were criticized at the time, such as "taking off your pants and farting".
Today, he has a successful career, owns more than 40 chain stores, and is worth tens of millions.
Liang Qiao is a veteran. After retiring from the army in 2004, he worked as a cement worker, decorator, and salesperson, but he was never able to find his own career.
One day in 2012, Liang Qiao went back to his hometown Duan for a wedding banquet and tasted a delicacy called "sour food" for the first time.
This is a sour snack made by pickling various fresh fruits and vegetables.
So Liang Qiao decided to use this to try to start a business. After that, he made a special trip back to Du'an to learn from his master.
After completing his studies, this young man rented a shop with only three square meters in an old street in Nanning and started his own small business.
After busy preparations, Liangqiao finally ushered in the first day of opening, but that day he only received a dismal turnover of 42 yuan.
The scorching heat of midsummer makes it difficult to preserve sour food for a long time. Liang Qiao is reluctant to throw away the ingredients that cannot be sold at night and will eat them himself.
Everything is difficult at the beginning. On the bridge where the army stayed, dare to rush and fight without any intention of shrinking.
Later, he came up with many novel ideas to increase sales.
He implemented a membership system in his small store and set discounted prices for members several times a month.
If the sour food cannot be sold out that day, he will also promote buy two get one free at the end of the night market.
With Liang Qiao’s attempts, the business gradually got back on track.
However, Liang Qiao did not expect that the store would later become an Internet celebrity.
In September 2011, Alipay, which was still very unfamiliar in public life, announced the official application of "barcode payment" and entered the field of mobile payment.
Previously, Alipay had always been Taobao’s online guarantee tool and had no offline users.
The release of this news seemed too cold. At that time, there were only two retweets on the official WeChat account, and in reality, there was no response from the business side for a long time.
In early 2012, this novel mobile payment tool was noticed by Boss Liang.
After thinking about it, he decided to launch Alipay payment collection service in the store.
Liangqiao, who dared to try, became the first small business in the country to try something new.
Liang Qiao put up a red banner saying "This store supports Alipay mobile payment" in his three-square-meter store.
Considering that few people knew about this payment method, Liang Qiao also carefully studied and produced a detailed payment flow chart.
"Method one, click on the barcode to pay; method two, click on I want to pay; method three, click on the mobile phone to transfer."
This is the guide posted by Liang Qiao in a prominent position on the refrigerator in the store .
For a time, many people came to Liangqiao store to join in the fun, and some people also learned about this novel gadget from Liangqiao.
However, there are very few actual users.
In the past week, Boss Liang has only received four payments through Alipay, and each payment was made out of curiosity.
At this time, Liang Qiao's relatives and friends began to express disapproval of his "eating crabs" behavior.
My friend thinks that it is enough to do a good job in the sour business, and there is no need to engage in these fancy things.
His parents also began to persuade him: "Other sour food restaurants don't do this, and they are doing well. Why are you doing this? Are you looking for something to do if you have nothing to do?"
Liang Qiao also admitted that after launching the mobile Alipay payment method, the direct benefits were not considerable.
But Liang Qiao has always maintained his inner views. He feels that the acceptance of the masses will not be high at the beginning. Criticism and pressure.
“For me, this is something I can persevere in, and good things are to come.
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At the same time, he also made a bold prediction that no one believed at the time: "Digital payment, such a convenient payment method, I think it will become a mainstream payment method in the next few years. Will change most of our lives. ”
The small sour food shop was designed very delicately by Boss Liang. The two-meter-wide facade is filled with sour jars, and large and small red banners are hung on them.
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During that time, many customers passing by took photos of this sour food shop and uploaded them to the Internet, attracting many local people in Nanning.
The front of the sour food shop began to become crowded. Liang Qiao was busy picking up fruits in the store.
Therefore, most customers still use cash to buy. When it comes to the payment method of scanning the QR code, they usually just take one look and say nothing. .
Liang Qiao also said bluntly when facing the camera: "They just find it new, not many people use it, because many people feel unsafe, and they will not easily trust this unfamiliar payment environment for the time being. . "
There is a technical secondary school near the sour food shop. The students from this school have become the protagonists of the Liangqiao shop after school.
"It feels very novel and fun. , this place is very close to my school, and all the students in my class know it. Some students also said that if you forget to bring money, you can try the new payment method of Alipay. " said a student queuing in front of the sour food shop.
The media's visit put Liang Qiao on the local news, and more and more people knew about the uniqueness of his store.
There was a lot of discussion on the Internet, and many netizens expressed their appreciation for Liang Qiao: "Boss Liang is really creative, he can also come up with new tricks when selling sour food";
"This sour food restaurant I often visit this store, and the owner changes his method of selling sour food throughout the year. Now he has become the first merchant to implement Alipay barcode payment, which is not surprising at all to me.";
" I instantly felt that Nanning is a big city, and you can use Alipay to eat sour food”...
Liangqiao’s sour food shop was eventually rated as “the trendiest sour food stall in Nanning” by netizens.
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"Sour Brother" Boss Liang also became an "Internet celebrity" for a while, and also enjoyed the business dividends brought by his status.
However, the popularity continued to rise fiercely, and there was criticism.
At the beginning, Alipay was not able to make one-click payments like it is now. Before the implementation of quick payment, each transaction had to jump to the page three times.
So some people began to sneer: "This method cannot be popularized, it is just a gimmick";
"This person is just there to hype, how can he pay directly from his pocket if he pays like this? "Safety".
Some people even said sarcastically: "It takes a few minutes to buy something for a few dollars. You have to enter the password and slowly check the store account. It's so troublesome. Isn't it convenient to just use change? It's like taking off your pants and farting. It's unnecessary. "
Faced with these criticisms, Liang Qiao still retained his bold and persistent ideas.
He responded: "I admit that I use a little marketing for my own business. , but I sincerely feel that mobile payment will become mainstream in the next few years, and I believe in the potential of Alipay. ”
Eleven years have passed since barcode payment was first launched in 2011.
Today, Liangqiao has more than 40 stores and is already a successful business owner. .
Liang Qiao has always maintained his insight and learning of new things, and his vision has also determined his path to a more prosperous business.
In 2013, he had a reserve of funds. , Liang Qiao opened a second sour food store in a downtown area in Nanning.
This store is much more spacious and equipped with luxurious decoration, but the store remains unchanged. Yes, Alipay still supports QR code payment.
Since the second quarter of 2014, Alipay has become the largest third-party mobile payment manufacturer in the world, and China has also become the most popular country for mobile payment. p>
Today, Alipay's functions and modules are becoming more and more abundant, and it is more closely related to our lives.
Daily consumption has supported Alipay payment everywhere, including water, electricity, coal, and communications. Waiting for payment can be completed by just touching the page on Alipay, completely eliminating the fatigue of running back and forth.
In 2016, when mobile payment exploded, so did Liangqiao’s Sour Food Store. Blowout development.
He was quick to respond and opened more than 40 sour food stores in Guangxi under his own brand.
This was very popular at the time. The extent is that when someone mentions sour food, they will be conditioned to think of his sour food.
At that time, there were many netizens from thousands of miles away who called him to order sour food.
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Liang Qiao, who has an active business mind, did not refuse and simply opened a Taobao store.
He wants people from all over the country to easily taste Nanning's special delicacies, and at the same time promote Nanning's "sour" culture.
Later, the big boss Liang Qiao also cooperated with friends to operate several high-quality Nanning specialty food brands, which were also promoted to Taobao for simultaneous online and offline sales.
Income from multiple businesses continues to flow into Liangqiao.
Now, Liang Qiao’s net worth is conservatively estimated to have exceeded 20 million, and now his mocked prediction of God has been confirmed.
On September 8, 2020, on the eve of World Friends Day, the Alipay platform used a video of Liang Qiao’s interview to call out this friend who was optimistic about it eight years ago.
"Is there a friend who stands up for you when no one else thinks highly of you, even though you have never met? September 9th is World Friends Day, and we want to find such a friend Friends." The video begins with such sincere subtitles.
Alipay also posted on Weibo: "Liangqiao, where are you? I heard that tomorrow is the World Friends Day. Not many people believed in me back then, but you gave me gold water, and the grace of every drop of water will come out. I have prepared 100 bottles of gold (silver flower dew) water to give to you, the man who chose to believe in me 8 years ago."
Alipay also asked netizens for help: "Do you know anyone? His? Please help me get his address!"
This "prophet" that was ridiculed by many netizens has now become an old friend that Alipay is looking for.
With the help of netizens, Alipay actually sent 100 bottles of "gold water" to Liangqiao's address.
At the same time, Alipay once again thanked Liang Qiao for his support and prophecy, and also awarded Boss Liang the naughty and serious title of "Sure Prophet".
Liang Qiao was a little surprised by Alipay’s award. He said: “I didn’t expect that I would inadvertently do something of historical significance eight years ago. I would like to thank Alipay for remembering me after so many years. I'm very honored to receive this honor. I'm sorry, I wish you better and better, and I hope you can turn more impossible things into your daily life in the future! ”
Become a big boss now! He is even busier than before, not only visiting the store but also managing online orders.
They all gave a thumbs up: "It's delicious. I've been consuming food at this store since junior high school. I've watched this store open to Hangyang, especially its sour mango. It’s hard to forget after eating it.”
Liang Qiao’s avant-garde thinking, broad vision, and spirit of daring to try are all indispensable for him to become the first offline merchant in the history of Alipay to use barcodes for payment. It also allowed him to successfully earn the first pot of gold in his life.
The life of Liang Qiao, the “first person to pay in small stores”, has obviously been changed by digital business tools.
Not only did he verify his prediction, he also saw that the payment method that he believed would become a trend has become mainstream.
Although there is no special mutually beneficial relationship between Boss Liang and Alipay, who holds tens of millions of wealth, Boss Liang is willing to be the first person to "eat crabs", and the use of Alipay barcode payment has never appeared. The tools fully demonstrate his outstanding foresight.
With his unique vision and courage to try new things, success is inevitable for him.
When people accept new things, they always go through a process from ignorance to knowledge, and those who settle in the "ignorance" stage are those who dare to face doubts and ridicules, still see the distance and face difficulties. people on.
In the future, they seemed to be hit by a pie in the sky, but little did they know that this was a secret gift from fate.
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