There are two stages in the development of "Roasted Goose". In the first stage, Lin Weicheng took a share in the intangible assets of "Roasted Goose", holding part of the shares instead of holding shares, and the return was equity dividends. The second stage is the later franchise. In August, 1996, Lin Weicheng's "Roasted Goose" cooperated with Luneng Group and established Luneng Roasted Goose Food Plaza with investment. Now Luneng Roasted Goose is the best among the "Roasted Goose" in China, but it has nothing to do with Lin Weicheng, but it is just a state-owned catering enterprise under Luneng. In addition to Beijing, Lin Weicheng's "Roasted Goose" has basically withdrawn from big cities and turned to develop franchise stores in county-level cities.